Crown : Looking trim: Adding Style and Convenience to Personal Care Brands

Crown offers complete line of slim 45mm diameter aerosol cans

Philadelphia, PA - July 17, 2014. Consumer preference for smaller, travel-sized packaging continues to grow in the United States. To help cosmetic and personal care brands capitalize on this opportunity, CROWN Aerosol Packaging North America, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), offers a complete range of slim 45mm diameter aerosol containers featuring a lean, easy-to-grip ergonomic profile with a range of decorative finishes and textures to create a premium, aesthetically pleasing container. The 45mm diameter aerosol line is ideal for beauty and personal care products applications, including shaving cream, makeup, hairspray, sun tan lotion, perfume, body spray and deodorant.

"Consumer lifestyles are increasingly hectic. Smaller aerosol packaging is growing in popularity as it is easier and more convenient for people to take their favorite products in handbags, gym bags or personal luggage," Melissa Quintana, Marketing Manager, CROWN Aerosol Packaging North American explains. "At the same time, these smaller formats are suitable for consumers who value the premium look and feel of personal care packaging but who are looking to either purchase smaller volumes of their favorite brands or prefer to trial new products without committing to the cost of buying full size containers."

With a slimmer and more ergonomic profile, the 45mm diameter line of aerosol containers has considerable aesthetic appeal, for male and female consumers alike. In addition, advanced metal decorating techniques enable manufacturers to market small volumes of product in packaging that is just as luxurious as their full-size counterparts, helping reinforce a brand's value and build shopper loyalty. Crown supports brands in this area by combining graphic design consultation with innovative lithographic capabilities, including 6-color and 4-color printing, ultraviolet (UV) inks available in any color, and a range of conventional, gloss and matte finishes or specialty textures. Together, brands can achieve a premium, high quality look and feel, and portray eye-catching designs that actively engage consumers in stores and at home, all with a cost-effective solution.

Slim aerosol containers are also suitable for a variety of other markets, such as pharmaceutical and household goods, particularly for homes with limited storage. Crown currently offers a broad range of steel aerosol containers in the slim 45mm diameter line, with fill volumes ranging from 4.7oz up to 9.1oz, giving brand owners additional flexibility when packaging their products.

When on the go, consumers can also take advantage of the convenience of disposing metal aerosol containers by simply dropping their empty cans into the nearest recycling bin. With more than 5,200 municipal locations across the U.S. accepting empty aerosol cans through ongoing curbside and drop-off recycling programs, recycling aerosol cans has never been easier (Source: Steel Recycling Institute). 100% recyclable, steel aerosol cans are being recycled at high levels because the material can be continuously used without loss in performance or quality, enhancing the format thanks to a strong sustainability profile.

CROWN Aerosol Packaging North America has helped global brands to become leaders within various market segments by producing high quality metal packaging. As the No. 1 producer of tinplate aerosol cans in the world, Crown merges unique decorating capabilities and the latest aerosol technologies to create metal packaging that no only meets rigorous industry requirements but also meets the everyday demands and expectations from consumers.

For more information, contact:

In the United States: Melissa Quintana, Marketing Manager; Tel: (215) 698-5217; Email: melissa.quintana@crowncork.com.

In Europe: Veronique Curulla, Marketing Director; Tel: 33 1 49 18 40 28; Email: veronique.curulla@eur.crowncork.com.

For editorial inquiries: Thomas T. Fischer, Vice President Investor Relations and Corporate Affairs; Tel: 1 (215) 552-3720; Email: thomas.fischer@crowncork.com.