Philadelphia, PA- August
11, 2011.With the retail
environment growing in diversity and complexity, packaging
is playing a larger role in differentiating brands at the
point of purchase. Whether brands are seeking creative uses
of color or innovative shapes and textures, CROWN
Speciality Packaging, a business unit of Crown Holdings,
Inc. (NYSE: CCK) (Crown) (), is a full service partner for
innovative packaging concepts that enhance functionality
and visual appeal.
Independent research studies consistently show that
one of the most effective ways to break the landscape of
store shelves is through shape. Crown offers an extensive
range of metal tins in standard shapes and sizes, helping
brands maximize cost and time efficiencies. Brands can also
work with Crown to bring fully customized designs to
market. A variety of decorative and printing enhancements,
such as embossing, de-bossing, metal perforation and
holographic, pearlescent and sparkle finishes, can also be
incorporated into the design to enhance the tactile and
visual properties of the package.
In addition to conveying a premium look and feel on
the retail shelf, using metal as the primary package offers
brand owners several sustainability advantages. Metal is
100% recyclable and infinitely recyclable, meaning metal
can be recycled again and again and again without molecular
degradation or loss of structural integrity. In addition,
metal containers are frequently reused for general storage
once the product itself has been consumed. In addition to
enhancing the sustainability profile of metal, this
attribute ensures that brand messaging stays front and
center for an extended period.
"Crown works closely with its customers to design
packaging that combines the functionality, aesthetics and
economies of scale to be successful in a competitive
marketplace," says Sheila Heath, Marketing Manager, CROWN
Speciality Packaging USA. "We also back that up with
comprehensive support at every step in the production
process to speed time to market and ultimately, build brand
loyalty with consumers."
CROWN Speciality Packaging serves customers in
several different market segments including confectionery,
biscuits, wine/spirits, games/toys, cosmetics, perfume,
industrial goods and electronics.
About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a
leading supplier of packaging products to consumer
marketing companies around the world. World headquarters
are located in Philadelphia, PA. For more information,
visit .
For more information, contact:
In the United States: Sheila Heath, Director of
Marketing; Tel: +1 (740) 681 6577; Email: sheila.heath@crowncork.com
In Europe: Veronique Curulla, European Marketing
Manager; Tel: +33 1 49 18 40 28; Email: veronique.curulla@eur.crowncork.com
For editorial inquiries: Michael F. Dunleavy, Vice
President of Corporate Affairs and Public Relations; Tel:
(215) 698-5051; Email: mdunleavy@crowncork.com
United Kingdom
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