Moscow, Russia July 8, 2011 CTC Media, Inc. (CTC Media or the Company) (NASDAQ: CTCM), Russias leading independent media company, announces that CTC Medias Channel 31 in Kazakhstan has demonstrated a record audience share development both in the second quarter and first six months of 2011.
According to data from TNS Central Asia, Channel 31 had a 15.8% share of 6-54 year old viewers in the second quarter, and a 15.2% share of the target demographic in the first half of the year. These record results mark a significant improvement year-on-year in both periods (up from 12.2% in the second quarter of 2010 and 11.2% in the first six months of 2010), and Channel 31 has strengthened its position as the second most watched television channel in Kazakhstan. The channel has a national penetration of 82.9%, and the Kazakh TV advertising market is estimated to have amounted to US$115 million in 2010.
Anton Kudryashov, Chief Executive Officer of CTC Media, commented:We are very pleased with the performance of Channel 31 this year. The channels audience share in the second quarter outperformed the already strong development in the first quarter of the year. This has allowed us to reach a record level of audience share in the first half of 2011, and we are convinced that it will contribute to a positive development of our market share and revenues in Kazakhstan going forward.
The unprecedented results reflect the performance of the strong management team headed by Marat Devlet-Kildeyev and the successful programming mix adapted to the demands of the Kazakh market. A lot has been done to cherry pick the right programming, to build relationships with major international studios and to develop local production, which provides the channel with highly rated projects, and we look forward to continuing to offer the Kazakh people the best TV entertainment available. This is the case when quantity turns into quality, which in future will enable us to extrapolate the innovative business practices established in Kazakhstan to the other segments of our business.
Marat Devlet-Kildeyev, Head of the CIS Group of CTC Media, commented: Our successful audience shares and position as the second most watched channel in Kazakhstan is a logical result of the restructuring implemented in 2009 and 2010, which set the stage for a stronger financial performance by the business. This has in turn enabled us to increase investments into content acquisition and production, and we have given our viewers the programming they are looking for, like Turkish series and internally produced Kazakh-language entertainment shows.
Our ambitious goals and sound strategy, combined with the coordinated performance by the team headed by Nurjan Mukhamedjanova,General Director of Channel 31, have all contributed to our success. While we are pleased with what we have achieved, we continue our intensive and focused work to develop the business even further. The new season of Channel 31 offers plenty of new surprises for our viewers, and we expect it to become one of the pillars of our performance going forward. We strive to not only make 2011 the best year ever in the history of Channel 31, but also to continue showing growth going forward.
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About Channel 31
Channel 31 is headquartered in Almaty in Kazakhstan, and began broadcasting on April 12, 1992. From March 31, 2008, Channel 31 was re-launched in a new entertainment format. TV-radio company Channel 31 and CTC Media entered into an agreement and created a new company, Channel 31 Group in 2008. The programming schedules consist mainly of Turkish and Korean series, local production, Hollywood movies, local news programs and certain CTC shows.
For further information, please visit:www.31.kz
About CTC Media, Inc.
CTC Media is a leading independent media company in Russia, with operations throughout Russia and elsewhere in the CIS. It operates three free-to-air television networks in Russia CTC, Domashny and DTV as well as Channel 31 in Kazakhstan and TV company in Moldova, with a combined potential audience of over 150 million people. The international pay-TV version of the CTC channel is available in North America, Israel and Germany. CTC Media also owns two TV content production companies, Costafilm and Soho Media. The Companys common stock is traded on The NASDAQ Global Sel ect Market under the symbol CTCM. For more information on CTC Media, please visit www.ctcmedia.ru.
For further information, please visit www.ctcmedia.ru or contact:
CTC Media, Inc.
Ekaterina Ostrova or
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Caution Concerning Forward Looking Statements
Certain statements in this press release that are not based on historical information are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, among others, statements regarding positive development of our market shares and revenues in Kazakhstan in the future, new season of Channel 31, future growth of Channel 31, application of innovative practices developed on Kazakhstan market in other CIS operations and etc. These statements reflect the Company's current expectations concerning future results and events. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of CTC Media to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
The potential risks and uncertainties that could cause actual future results to differ fr om those expressed by forward-looking statements include, among others, the implementation of legislation; changes in the size of the Kazakh television advertising market; the Companys ability to deliver audience share, particularly in primetime, to its advertisers; free-to-air television remaining a significant advertising forum in Kazakhstan; and restrictions on foreign involvement in the Kazakh television business. These and other risks are described in the "Risk Factors" sections of CTC Media's quarterly report on Form 10-Q for the third quarter of 2010, filed with SEC on November 3, 2010, and its annual report on Form 10-K for 2010, filed on our about the day hereof.
Other unknown or unpredictable factors could have material adverse effects on CTC Media's future results, performance or achievements. In light of these risks, uncertainties, assumptions and factors, the forward-looking events discussed herein may not occur. You are cautioned not to place undue reliance on these forward-looking statements. CTC Media does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.