QWAMPLIFY Press release
Aix-en-Provence, November 4th, 2015
CUSTOM SOLUTIONS (ISIN: FR0010889386 - Ticker: ALSOL) major player in France of digital and data marketing solutions, outlines its digital strategy, especially after the last two stakes in the companies Bilendi and highten in July and September 2015.
Equity investments in the capital of Bilendi in July 2015 (28.25 %), and that of highten on September 30 (40%), demonstrate the digital acceleration made by the Custom Solutions Group since 2013 and the launch of its RIO 2016 project.
The company reiterates that it has sold its logistics activities a year ago to accelerate its refocusing and its human and financial resources in marketing and digital, while acquiring the digital agency 'Lojaali' in the Nordic countries in 2014.
Since then, the company launched a reorganization plan to adjust its resources on traditional activities which are experiencing a decline since 2012, and accelerate its investments in digital platforms oriented Big Data. These investments, which will continue to weigh on the margins, aim to make of Custom Solutions a major stakeholder in the collection, analysis and exploitation of data collected for advertisers.
Custom Solutions confirms the launch of its new platform for the valorisation of collected data: PromoAnalytics. This new platform presents new unique features on the market to bring more insights and marketing analysis to brands that are already using the digital platform of collected data Promoplace©, the current market reference.
PromoAnalytics is the first solution of the Group to rely on Big Data architecture adopted in 2015 by the company. It will propose advertisers a mobile application responding in real-time to their need for information on the performance and profitability of their campaigns and their marketing investments.
Meanwhile, thanks to its merger with highten, the Group adopted a new digital platform of Engagement Marketing for the retailing sectors, in order to take the lead on B2B loyalty programs.
www.customsolutions-marketing.com
CUSTOM SOLUTIONS - SA au capital de 4 863 050 € - RCS (SIRET) : Aix en Provence 500 517 776 (00042) - TVA FR 33 500 517 776 - APE 7311 Z
Z.I. Rousset, 135 avenue Victoire, 13790 ROUSSET - Tel : 04 86 91 42 00 - Fax : 04 86 91 42 30 - e-mail : contact@customsolutions.fr
Press release
In 2015 and 2016, due to the declining flow - which has been greater than anticipated - and the increase of the digital investments, profitability will be affected.
The Company wishes to continue and expand the synergies and complementarity of competences between the Group's subsidiaries. It is in this perspective that it approached Bilendi to integrate the B2C loyalty challenges, as well as the valorisation of the collected consumer data in France and Europe.
Cédric Reny, CEO of CUSTOM SOLUTIONS comments:
'Our Group operates a deep change in its offer. The necessary acceleration of our digital transformation weights on our margins. In front of a competitive market, we have chosen the digital innovation 2 years ago, by transforming the group and its offer. Today, nearly 50% of our campaigns are digital. Our customers expect solutions to price the collected data. It is in this sense that we are launching our added value digital innovations, which allow us to conquer new customers. The merger with highten and Bilendi aims to study the industrial, commercial and marketing synergies, that will allow us to be precursors of future solutions using collected data in France and Europe. '
NEXT PRESS RELEASE
Annual TU 2015
December 8th, 2015
(After market close)
www.customsolutions-marketing.com
CUSTOM SOLUTIONS - SA au capital de 4 863 050 € - RCS (SIRET) : Aix en Provence 500 517 776 (00042) - TVA FR 33 500 517 776 - APE 7311 Z
Z.I. Rousset, 135 avenue Victoire, 13790 ROUSSET - Tel : 04 86 91 42 00 - Fax : 04 86 91 42 30 - e-mail : contact@customsolutions.fr
Press release
Custom Solutions is a company expert in Digital and Data Marketing, based in Aix-en-Provence, France. Since 1997, the company assists its customers in designing, deploying and analysing promotional campaigns to recruit and retain consumers and motivate their sales teams.
With 18 years of expertise and diverse skills sets, Custom Solutions has acquired a solid reputation among 300 major brands, including Sony, Michelin, Nokia, Total, Kärcher, Butagaz ...
In October 2013, the company introduced a 3-year strategic plan, the 'RIO 2016' Project, which aims to make Custom Solutions a leading player in Operational and Digital Marketing in Europe by 2016.
The project is based on three strategic levers: external growth, marketing and digital innovation and international expansion.
It is with this in mind that Custom Solutions acquired :
28,25% of the company 'Bilendi', listed on Alternext, specialized in digital loyalty programs and online panels.
40% of the company 'highten', specialized in distribution networks marketing programs and launching a digital platform, unique on the market.
Listed on Euronext's Alternext Paris
ISIN : FR0010889386 - Mnemonic : ALSOL
Eligible to PEA-PME
Labelized « Innovative Company » - by BPI France
David Lebec
Administrative and Financial Director Phone : +33 (0) 4 86 91 41 43
investisseurs@customsolutions.frhttps://www.linkedin.com/pub/david-lebec/43/809/60a
https://fr.linkedin.com/pub/cédric-reny/b7/669/69b
Jérôme Guyot
Listing Sponsor jerome.guyot@gilbertdupont.fr
CONTACTSCUSTOM SOLUTIONS
Cédric Reny
Chief Executive Officer
GILBERT DUPONT
www.customsolutions-marketing.com
CUSTOM SOLUTIONS - SA au capital de 4 863 050 € - RCS (SIRET) : Aix en Provence 500 517 776 (00042) - TVA FR 33 500 517 776 - APE 7311 Z
Z.I. Rousset, 135 avenue Victoire, 13790 ROUSSET - Tel : 04 86 91 42 00 - Fax : 04 86 91 42 30 - e-mail : contact@customsolutions.fr
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