QWAMPLIFY Press Release
2014 Business increase (sales up by 9.4%) for a turnover of € 19,7 million Turnover 2nd Semester 2014 increased by 18% to € 10.5 millionAix en Provence, December 9th, 2014
Custom Solutions (ISIN : FR0010889386 - Ticker : ALSOL), who are a french key player in innovative marketing solutions for recruitment, , retention and stimulation for major brands, today announced its annual turnover for the year ended September 30, 2014.A turnover of € 19.7 million in 2014 (+ 9.4%)
Consolidated audited figures on September 30th, 2014
In millions euros Year 2014 Year 2013 Variation 2014/2013
Marketing 13.1 11.0 +19.1%
Supply Chain 6.6 7.0 -5.7%
Total sales turnover 19.7 18.0 +9.4%
The 2014 year revenue (period 1 October 2013 to 30 September 2014) amounted to € 19,7 million, up 9.4% compared with the previous financial year.
On a comparable basis, turnover for the year was stable at € 17.9 million against € 18 million in 2013.
The second Half Year amounted to € 10,3 million, increasing by 15.7% compared to 2nd Half, 2013.
www.customsolutions.fr/en
CUSTOM SOLUTIONS - capital of € 4 863 050 - RCS (SIRET): Aix en Provence 500 517 776 (00042) - VAT FR 33 500 517 776- APE 7311 Z
ZI Rousset, 135 Avenue Victoire, 13790 Rousset (France)- Phone: +33 (0)4 86 91 42 00 - Fax: +33 (0)4 86 91 42 30 - e-mail: contact@customsolutions.fr
Press Release
On a comparable basis, after sales growth of 3.6% in the first half, and due to the return of organic growth in operational marketing, turnover in the second half fell by 4.7%, impacted by a decrease of
2 activities : marketing (-3.3%) and supply chain. (-7.1%)
The group found the way back to growth thanks to 2 acquisitions made at the end of the first half: the French APP marketing group (Flexistart commercial brand) and Lojaali digital agency in Finland, contributing for € 1.8 million in the second half, that means 9.1% of the annual turnover and 19.7% of the turnover in H2 2014.
Thus, the group confirms its focus on marketing because the logistics activities only accounted for
33% of the group's activity against 67% for the marketing activities in line with the objectives of the
Rio 2016 project.
In the fiscal year 2014, the activity of Custom Solutions has been marked by:
- an increase of 19.1% of the marketing activity, due to a return to stability of organic sales turnover and the impact, in the second half, of the 2 acquisitions in the marketing and digital fields,
- a decrease of the logistics business by 5.7%, due to lower general activity of the Group's customers,
- operational difficulties due to the change of ERP (starting October 1, 2013), have penalized the business activity of the company,
- a strong growth in digital activities of the group, thanks to the success of its Promoplace platform with the signing of several agreements including 2 at European level,
- The sale of the logistics business (about € 4 million) completed on 1 October 2014, the day
after the close of the year 2014,
- the opening of 5 sales offices in Europe, bringing, with the acquisition of Lojaali, the group's presence to 9 European countries on 30 September 2014.
PERSPECTIVES for 2015
Following the sale of the logistics business "excepting marketing" (20% of the group's activity in
2014), the CA 2015 is expected to decline. However, the marketing activity is expected to grow, allowing the Group to pursue its transformation to digital and to focus on its heart business.
International activity is also expected to grow with the signing of the first contracts in Spain, England and the Netherlands, and the opening of an office planned in Denmark in January 2015.
Finally, the group will continue its targets research in the CRM universe, marketing and digital, and hopes to count again on this growth lever in the 12 to 18 coming months. The research is still very
active.
www.customsolutions.fr/en
CUSTOM SOLUTIONS - capital of € 4 863 050 - RCS (SIRET): Aix en Provence 500 517 776 (00042) - VAT FR 33 500 517 776- APE 7311 Z
ZI Rousset, 135 Avenue Victoire, 13790 Rousset (France)- Phone: +33 (0)4 86 91 42 00 - Fax: +33 (0)4 86 91 42 30 - e-mail: contact@customsolutions.fr
Press Release
Cedric Reny, CEO CUSTOM SOLUTIONS, comments: « Notre Groupe a connu une année de transformation particulièrement importante avec 2 acquisitions majeures dont une internationale, l'ouverture de 5 bureaux en Europe, la cession de ses activités logistiques et son changement d'ERP. Nous avons ainsi retrouvé le chemin de la croissance et surtout, nous nous sommes recentrés sur notre activité historique, le marketing, en développant fortement nos activités digitales. Ce changement va se consolider en 2015, et nous aider à retrouver une croissance
organique plus soutenue d'ici à 2017.
IN THE NEXT PRESS RELEASE
2014 Annual Results On January 27th, 2015(After the market close)
About CUSTOM SOLUTIONS
Founded in 1997, Custom Solutions is a major player in Operational Marketing Solutions.
The company helps its clients to develop their sales, acquisitions and retention of consumers and motivate their sales networks by designing and deploying innovative and effective marketing offers throughout France and Europe.
Thanks to its 17 years of expertise and its global offer, Custom Solutions have built a robust reputation amongst their 300 prestigious clients, including Danone, Nestlé, Ferrero, Procter and Gamble, Sony, LG, Warner Bros, Orange, Free, Renault or Total..
In 2013, the Company announced its 3 years strategic plan called RIO 2016, with the objective of establishing Custom Solutions as a major European player in operational marketing. The project is structured around three levels:
- - External acquisitions
- - Innovation in new products in the marketing and the digital fields
- - International development
On this basis, Custom Solutions became a 25 % shareholder in "Q3", who are a leading company in social networking who have developed a ground breaking virus mobilisation software solution. Custom Solutions also acquired 70% of a French "packaged solutions" marketing group called "APP", as well as a 55% stake in Finnish promotions agency "LOJAALI" and its Swedish partner "LOYALTIC".
www.customsolutions.fr/en
CUSTOM SOLUTIONS - capital of € 4 863 050 - RCS (SIRET): Aix en Provence 500 517 776 (00042) - VAT FR 33 500 517 776- APE 7311 Z
ZI Rousset, 135 Avenue Victoire, 13790 Rousset (France)- Phone: +33 (0)4 86 91 42 00 - Fax: +33 (0)4 86 91 42 30 - e-mail: contact@customsolutions.fr
Listed on Euronext's Alternext Paris
ISIN : FR0010889386 - Mnemonic : ALSOL
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Press Release
CUSTOM SOLUTIONSCédric Reny
Chief Executive Officer
David LEBEC
Administrative and Financial Director
Phone : +33 (0)4 86 91 41
investisseurs@customsolutions.fr
CONTACTS
GILBERT DUPONTJérôme Guyot
Listing Sponsor Phone : +33 (0)1 40 22 45 87 jerome.guyot@gilbertdupont.fr
https://www.linkedin.com/pub/david-lebec/43/809/60a
www.customsolutions.fr/en
CUSTOM SOLUTIONS - capital of € 4 863 050 - RCS (SIRET): Aix en Provence 500 517 776 (00042) - VAT FR 33 500 517 776- APE 7311 Z
ZI Rousset, 135 Avenue Victoire, 13790 Rousset (France)- Phone: +33 (0)4 86 91 42 00 - Fax: +33 (0)4 86 91 42 30 - e-mail: contact@customsolutions.fr
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