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2015 Sales turnover : €18.5M (-6.25%) Increased by 1% at comparable scope Successful digital transformation


Aix-en-Provence, December 8th, 2015


CUSTOM SOLUTIONS (ISIN: FR0010889386 - Ticker: ALSOL) major player in France of digital and data marketing solutions, announces today its annual turnover for the year, ended on September 30, 2015.


2015 - Sales turnover


The figures are extracted from the audited annual accounts.



In million €


2015


2014


Variation

Sales Turnover

18,5

19,7

- 6,25%

at comparable scope

18,5

18,5

1.1%


The sales turnover of the 2015 financial year (from 1 October 2014 to 30 September 2015) amounts to € 18.5 million, a decrease of 6.25% over the previous year.


Compared to 2014, we shall remind the following developments:


  • The Logistics business, which has been sold on October 1, 2014, is no longer included in the 2015 turnover whereas it was represented at 100% in the 2014 fiscal year for an amount of approximately

    € 3.7 million.


  • The companies Lojaali and APP, consolidated from the 2nd half of 2014, are consolidated over the entire 2015 fiscal year.


On a comparable basis, the 2015 turnover amounts to € 18,5M, up to 1% compared to 2014.


The second half of 2015, which integrates to 100% the release of logistics activities without new consolidated acquisitions, amounted to € 8.8 million, decreasing by 13.8% compared to the 2nd half of 2014. Restated for sold logistics activites, the H2 turnover, 100% Marketing, is up to 1%.


www.customsolutions.fr/en

CUSTOM SOLUTIONS - capital of € 4 863 050 - RCS (SIRET): Aix en Provence 500 517 776 (00042) - VAT FR 33 500 517 776- APE 7311 Z

ZI Rousset, 135 Avenue Victoire, 13790 Rousset (France)- Phone: +33 (0)4 86 91 42 00 - Fax: +33 (0)4 86 91 42 30 - e-mail: contact@customsolutions.fr


A SUCCESSFUL DIGITAL AND MARKETING TRANSFORMATION


As announced in its RIO 2016 project, the Group successfully operated its digital and marketing transformation. The sold logistics activities were offset with acquisitions. The Group has maintained its organic TU thanks to its digital and marketing innovations, despite the decline of historical customers' physical flows.



FOCUS ON 2016 AND 2015 RESULTS


The Group continues to be impacted by lower flow of traditional markets (primarily consumer electronics goods).

Digital innovations, however, enable recruiting new customers and offer new value-added services to existing customers. The Group therefore expects a return to organic growth in 2016 with amplified synergies between the subsidiaries, notably 'highten', in which Custom Solutions has taken a 40% stake.

Although impacted by lower historical flows, the 2015 results will benefit from the Group's transformation to digital and marketing, as well as the output of logistics activities.

The financial result will exceptionally be negative due to the recognition of latent losses at September 30, 2015, despite a cash level that remains high.

Fears of a hard landing of the Chinese economy (end of August) and the Volkswagen scandal (end of September) contributed to the high volatility of financial markets, which, however, have rebounded since then.


Despite the negative financial result, the group expects a net income close to that of 2014.


Cédric Reny, CEO of CUSTOM SOLUTIONS comments:


'This is a successful digital and marketing transformation ! We announced it in 2013 and completed it before 2016: the current TU is 90% marketing and digital, against 60% only 2 years ago.

Five significant acquisitions or equity investments were made (Q3, Flexistart, Lojaali, Bilendi and highten). We managed to maintain the performance level of our organic sales despite strong decreases in non-digital flow and the decrease of our historical markets. The Group will now be able to continue its collected data development projects in order to recover the growth in sales. '


NEXT PRESS RELEASE


Annual Results 2015


January 26th, 2015

(After market close)


www.customsolutions.fr/en

CUSTOM SOLUTIONS - capital of € 4 863 050 - RCS (SIRET): Aix en Provence 500 517 776 (00042) - VAT FR 33 500 517 776- APE 7311 Z

ZI Rousset, 135 Avenue Victoire, 13790 Rousset (France)- Phone: +33 (0)4 86 91 42 00 - Fax: +33 (0)4 86 91 42 30 - e-mail: contact@customsolutions.fr



ABOUT CUSTOM SOLUTIONS


Custom Solutions is a company expert in Digital and Data Marketing, based in Aix-en-Provence, France. Since 1997, the company assists its customers in designing, deploying and analysing promotional campaigns to recruit and retain consumers and motivate their sales teams.

With 18 years of expertise and diverse skills sets, Custom Solutions has acquired a solid reputation among 300 major brands, including Sony, Michelin, Nokia, Total, Kärcher, Butagaz ...

In October 2013, the company introduced a 3-year strategic plan, the 'RIO 2016' Project, which aims to make Custom Solutions a leading player in Operational and Digital Marketing in Europe by 2016.

The project is based on 3 strategic levers: external growth, marketing and digital innovation and international expansion.

It is with this in mind that Custom Solutions acquired in 2015:


  • 28,25% of the company 'Bilendi', listed on Alternext, specialized in digital loyalty programs and online panels.

  • 40% of the company 'highten', specialized in distribution networks marketing programs and launching a digital platform, unique on the market.



Listed on Euronext's Alternext Paris

ISIN : FR0010889386 - Mnemonic : ALSOL

Eligible to PEA-PME

Labelized « Innovative Company » by BPIFRANCE



CUSTOM SOLUTIONS


Cédric Reny

Chief Executive Officer

CONTACTS


GILBERT DUPONT

Jérôme Guyot

Listing Sponsor

https://fr.linkedin.com/pub/cédric-reny/b7/669/69b

jerome.guyot@gilbertdupont.fr


David LEBEC

Administrative and Financial Director


Phone : +33 (0)4 86 91 43

investisseurs@customsolutions.fr https://www.linkedin.com/pub/david-lebec/43/809/60a https://fr.linkedin.com/pub/cédric-reny/b7/669/69b

www.customsolutions.fr/en

CUSTOM SOLUTIONS - capital of € 4 863 050 - RCS (SIRET): Aix en Provence 500 517 776 (00042) - VAT FR 33 500 517 776- APE 7311 Z

ZI Rousset, 135 Avenue Victoire, 13790 Rousset (France)- Phone: +33 (0)4 86 91 42 00 - Fax: +33 (0)4 86 91 42 30 - e-mail: contact@customsolutions.fr

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