WOONSOCKET, R.I., Sept. 27, 2017 /PRNewswire/ -- CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), announced the grand opening of a new flagship location in New York City. The new store at 1440 Broadway on the northeast corner of 40(th) Street in Times Square is the latest location to feature CVS Pharmacy's new store format, announced earlier this year, designed with a deeper, expanded health and beauty focus across the aisles.

"We're excited to bring our enhanced customer experience to Times Square, one of the world's most vibrant and visited neighborhoods," said Judy Sansone, Senior Vice President, Front Store Business and Chief Merchant. "This store features the newest experiences CVS Pharmacy has to offer in health, wellness and beauty."

Spanning two floors and measuring more than 13,000 square feet, the new location features "Discovery Zones" which allow customers to shop an assortment of new products across several themes: Healthy Eating on-the-go, Advanced Skin Care, Sleep and Mood, Connected Health and more. To reflect the consumer-shift from acute sick-care to proactive self-care, the Times Square location has an extensive assortment of more than 3,400 additional new products in health, beauty and better-for-you foods.

Among the new features, the new Times Square CVS Pharmacy location will include:


    --  Personalization at Pharmacy: With personalized programs, a dedicated
        network of pharmacists available to address patient questions and
        innovative digital tools and services, CVS Pharmacy is reinventing
        pharmacy to help people on their path to better health.

        --  Digital tools like the CVS Pharmacy mobile app help customers adhere
            to their medications by notifying them when a prescription is ready
            for pick-up and alerting them when it's time to take their
            medication. With a nationwide network of over 9,700 locations,
            patients local to New York City or visiting from all over can gain
            access to their prescriptions, get a vaccine, including a flu shot,
            or seek professional counsel from a local pharmacist 7 days a week
            with no appointment needed.
    --  Expanded Health Services: In addition to the new personalized pharmacy
        offerings, customers will have access to expanded health services that
        include a walk-in MinuteClinic and Optical Center to ensure convenient
        access to quality health care.
        --  Staffed by nurse practitioners who specialize in family health care,
            the walk-in MinuteClinic will provide a wide array of prevention and
            wellness services that are high-quality and affordable for patients
            ages 18 months and up.

        --  The new Optical Center uses the latest technologies to precisely and
            thoroughly support vision and eye health and will be staffed by
            Doctors of Optometry who can provide comprehensive eye exams,
            diagnosis and treatment of eye disease, and offer contact lens
            fittings and prescriptions.
    --  Elevated Beauty: With the latest innovations from both popular and new,
        unexpected beauty brands, CVS Pharmacy continues to expand its
        assortment of "on-trend" and differentiated products, as well as an
        assortment of items that offer greater skin health benefits and more
        natural ingredients. CVS Pharmacy recently removed all sun care products
        with SPF lower than 15 from its shelves while expanding products with
        SPF 30/broad spectrum, natural beauty brands and products focused on
        skin health. By the end of 2019, all parabens, phthalates and
        formaldehyde donors in products within the CVS Health, Beauty 360,
        Essence of Beauty, Promise Organic and Blade store brand product lines
        will be removed. To help improve customer exploration and inspiration,
        the Trend Wall features new launches and niche brands, and the Beauty on
        the Go fixtures highlight on-the-go options at checkout.

        --  A pop-up new to CVS Pharmacy and exclusive to the new Times Square
            location - as well as to the recently re-vamped Columbus Circle
            location - the new K-Beauty Shop-in-Shop will feature nearly 500
            innovative and eye-catching Korean beauty products across healthy
            skincare and playful beauty including cosmetics, masks and hand,
            body and lip care. Based on the successful launch earlier this year
            of the K-Beauty HQ at 2,100 CVS Pharmacy locations nationwide, which
            brought the K-Beauty trend to more stores than any other retailer in
            the world, the extensive K-Beauty collection is curated in
            partnership with Korean beauty expert Alicia Yoon of Peach & Lily
            and will additionally be rolling out more than 60 new products
            nationwide.
    --  From Sick Care to Self Care: In the OTC aisles, CVS Pharmacy is "moving
        from sick-care to self-care" by focusing on key areas of customers'
        lives, like active nutrition, immunity, connected health and sleep,
        offering holistic solutions and easy navigation through educational
        signs and displays. A broader selection of vitamins and supplements,
        including specialty brands like Irwin Naturals and New Chapter, as well
        as expanded nutrition products like Vega and Naturade protein powders
        and Navitas Organics Superfood Mix Ins, are also growing the health
        assortment.

        --  To ensure the quality of its product offerings, CVS Pharmacy is
            developing new standards for vitamins and supplements, with the goal
            of full implementation by 2019, which will require third-party
            testing of ingredient listings and product testing for certain
            ingredients of concern.
    --  Better For You Food: Throughout the year, CVS Pharmacy launches and
        features different healthy eating Trend Zone displays that showcase a
        carefully curated selection of national and niche better-for-you brands
        that make healthier eating on-the-go convenient and affordable. Past
        Trend Zones include paleo, raw, vegan, and "snacks that give back"
        featuring popular products customers might expect to find only at a
        specialty food store such as EPIC bars, Larabar Bites, Justin's and
        more.  Healthier food choices make up approximately 50 percent of all
        food options found throughout the store--including popular brands like
        Alo Exposed Waters, EPIC bison bars and That's It. bars.

        --  CVS Pharmacy is also the first national retailer, outside of natural
            food stores, to stop carrying foods containing partially
            hydrogenated oils (PHO), the primary source of artificial trans fats
            in processed foods, in both its store brand food products and all
            national brand food products. Any foods shipping to CVS Pharmacy
            distribution centers are now free from artificial trans fats. This
            announcement comes one year ahead of the Food and Drug
            Administration's June 2018 deadline for processed foods to be
            reformulated without artificial trans fats.
    --  Extras for Easy Shopping and Rewards: In addition to the in-store
        changes, the mobile experience and ExtraCare Rewards program continue to
        evolve, offering more ways for customers to order products online and
        pick them up with CVS Curbside, pay seamlessly via CVS Pay in the app,
        and even manage their ExtraBucks Rewards, personalized deals, and use
        manufacturer coupons, all from their phone. With more than 80 million
        active members in the country, CVS Pharmacy continues to bring ExtraCare
        members new updates and personalized features like special offers and
        coupons, and easy paper-free options to use rewards and discounts and
        get receipts. Customers can earn additional rewards with opt-in programs
        for Beauty and Pharmacy & Health.

The new CVS Pharmacy Times Square location is now open to the public, the front store is open 24 hours a day. Pharmacy hours are 8AM - 10PM Monday - Friday, 9AM - 6PM on Saturday and 10AM - 6PM on Sunday.

About CVS Pharmacy
 CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with over 9,700 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS Pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS Pharmacy is available at http://www.cvshealth.com.

CONTACT: Stephanie Cunha, stephanie.cunha@cvscaremark.com, 401-770-9354

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SOURCE CVS Pharmacy