NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING   
         MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM      

    The information set out below is provided in accordance with the requirements
    of Article 19(3) of the EU Market Abuse Regulation No 596/2014.

    1              Details of the person discharging managerial responsibilities/person closely      
                   associated                                                                        
                                                                                                     
    a)             Name                          Paul Zwillenberg                                    
                                                                                                     
    2              Reason for the notification                                                       
                                                                                                     
    a)             Position/status              Chief Executive Officer                              
                                                                                                     
    b)             Initial notification/        Initial notification                                 
                   Amendment                                                                         
                                                                                                     
    3              Details of the issuer, emission allowance market participant, auction platform,   
                   auctioneer or auction monitor                                                     
                                                                                                     
    a)             Name                         Daily Mail and General Trust plc                     
                                                                                                     
    b)             LEI                          4OFD47D73QFJ1T1MOF29                                 
                                                                                                     
    4              Details of the transaction(s): section to be repeated for (i) each type of        
                   instrument; (ii) each type of transaction; (iii) each date; and (iv) each place   
                   where transactions have been conducted                                            
                                                                                                     
    a)             Description of the financial A Ordinary Non-Voting Shares of 12.5 pence each      
                   instrument, type of                                                               
                   instrument                   GB0009457366                                         
                   Identification code                                                               
                                                                                                     
    b)             Nature of the transaction    Purchase of shares                                   
                                                                                                     
    c)             Price(s) and volume(s)       Price(s)             Volume(s)                       
                                                                                                     
                                                £6.9376              5,000                           
                                                                                                     
    d)             Aggregated information                                                            
                                                Not applicable, single transaction.                  
                   - Aggregated volume                                                               
                                                                                                     
                   - Price                                                                           
                                                                                                     
    e)             Date of the transaction      27 January 2017                                      
                                                                                                     
    f)             Place of the transaction     London Stock Exchange (XLON)                         

    Name of officer responsible for making notification:

    Fran Sallas, Deputy Company Secretary DMGT, 0203 615 2904