Lab1886 - the innovation machinery from Daimler AG - at re:publica 2018

• Highlights: 'Moving into the third dimension with the Volocopter' and 'Digital Branded Entertainment in eSports'
• Lab1886 presents innovations in 15 sessions
• Shuttle Truck: event location, meeting point and communication platform

Stuttgart/Berlin. Lab1886 is the main sponsor of this year's re:publica, which is being held from 2 to 4 May 2018 under the motto 're:publica goes POP' at STATION Berlin. With talks, workshops and discussion panels, Lab1886 is presenting future-oriented mobility topics at the biggest digital conference in Europe. Highlights include the panel with Susanne Hahn, Head of Lab1886 Global, and Alex Zosel, co-founder and Chief Innovation Officer (CIO) of Volocopter GmbH, on mobility in the third dimension, as well as the interview by Ralf Reichert, the Director of Turtle Entertainment who runs Electronic Sports League (ESL), with Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Passenger Cars, on the significance of eSports in the digital society.

In 15 sessions Lab1886 and its Shuttle Truck will be giving many Group initiatives a stage, demonstrating the diversity of innovation of Daimler AG. The spectrum of topics ranges from digital mobility solutions for people with disabilities through innovative services related to car parking to projects which are driving forward Daimler's transformation into an integral mobility service provider. In its activities Lab1886 concentrates on aspects which ensure a sustainable and profitable future for Daimler AG, supporting the Group in retaining its leading position in a new era of mobility. 'We are delighted to be entering into dialogue with experts and thought leaders at re:publica, to talk about digital culture and show them Daimler AG's power of innovation', commented Susanne Hahn, Head of Lab1886 Global.

Top speakers on key issues of tomorrow

The focus of Lab1886's involvement at re:publica is the exchange of ideas with visitors. Alongside the Shuttle Truck in the outside area, Daimler AG's incubator will also be presenting itself with its own interactive stand. It embodies the pioneering spirit of Lab1886 and is presenting projects from this innovation hub. At re:publica 2018 Daimler is demonstrating how the company is continuing to shape future mobility and how it is utilising the opportunities that come with digitisation.

Highlights:

• Mobility in the third dimension
  Susanne Hahn, Head of Lab1886 Global, and Alex Zosel, co-founder and Chief Innovation Officer (CIO) at Volocopter GmbH, discuss mobility in the third dimension and the cooperative relationship between start-ups and large corporations.
  Thursday, 3 May, 10 a.m., re:publica Stage 8

• eSports - The incredibly combative interview
  Ralf Reichert, Head of Turtle Entertainment and operator of Electronic Sports League (ESL), in conversation with Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Passenger Cars, on the possibilities and opportunities offered by the fast-growing eSports market. Thursday, 3 May, 10 a.m., re:publica Stage 4

Overview of Lab1886 sessions, Wednesday, 2 May, Shuttle Truck:

• 11.30 a.m.: Virtual assistants: Best Buddies or 'Big Brother is watching you?' (Nikola Aschhoff)
• 1 p.m.: moovel: Uniting urban mobility services to make cities smarter (Daniela Gerd tom Markotten)
• 2.30 p.m.: Innovation labs in corporates (Matin Ebrahimchel)
• 4 p.m.: Signpost through the barrier jungle? Wheelpilot! (Matthias Heil)
• 5.30 p.m.: IONITY: Connecting Europe with high-power charging (Dr Michael Hajesch)

Overview of Lab1886 sessions, Thursday, 3 May, Shuttle Truck:

• 11.30 a.m.: Just parking is not enough - Innovative services connected with car parking (Ralf Wegener and Thomas Berthold)
• 1 p.m.: Always connected - What's next? (Miro Bogdanovic)
• 2.30 p.m.: Working at the lab (David Hailey)
• 4 p.m.: It takes two to tango - How we partner with start-ups turning digital customer experience emotional (Sophia Rödiger and Gülnaz Önes)
• 5.30 p.m.: In F.L.O.W. - Jams were yesterday (Dieter Feder)

Overview of Lab1886 sessions, Friday, 4 May, Shuttle Truck:

• 10 a.m.: Shaping the future city - How connected car services make your life easier (Inés Beinder)
• 11.30 a.m.: Automated giants: Rank and file cleaning (Philipp Dreyer)
• 12:30 p.m.: Creating new business models and accelerate innovation: Daimler's API platform (Pascal Spiker)
• 4 p.m.: The Lab game - How to create a venture (Martina Skender)
• 5.30 p.m.: Let's do 'something' with Blockchain (Jonas von Malottki)

About re:publica

re:publica has been held annually in Berlin since 2007 and is one of the world's leading conferences on the issues affecting a digital society. With the motto 're:publica goes POP' (POP stands for Power Of People), this year the visitors will spend three days discussing questions such as 'Where is the power of the masses? Has Fake long since become the accepted Mainstream? Where is the POP in POPulism?' Daimler AG is a long-term companion of re:publica and has been supporting the event for six years.