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Riding high at the IAA: big wave surfer Sebastian Steudtner becomes Mercedes-Benz X-Class brand ambassador

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09/14/2017 | 09:04am CEST

Stuttgart/Frankfurt. Mercedes-Benz Vans is expanding its commitment to the world of surfing: big wave surfer Sebastian Steudtner becomes brand ambassador for the X-Class, the new pickup bearing the Mercedes star. The two-time winner of the 'XXL biggest wave award' will make his first appearance in his new role on 16 September at the International Motor Show (IAA) in Frankfurt.

'By appointing Sebastian Steudtner, one of the world's best big wave surfers, we are strengthening our ties with the world of surfing. As two-time winner of the 'XXL biggest wave award', Sebastian Steudtner enjoys an international profile. This makes him the perfect ambassador for our new X-Class, whose core markets not only include Europe and Latin America, but also keen surfing countries such as Australia, New Zealand and South Africa', states Sonja Schneemann, Head of Marketing Communications and Operations Mercedes-Benz Vans.

'I am delighted about the partnership with Mercedes-Benz Vans, and I am already looking forward to my first appearance with the new X-Class at the IAA. The X-Class is the ideal vehicle for surfers. It's perfect for transporting bulky sports equipment to remote locations. And then there's the cool design and the comfort too. This is a vehicle that's definitely going to turn heads at the beach', states Sebastian Steudtner.

Sebastian Steudtner and the new X-Class at the 67th International Motor Show (IAA)

IAA visitors will be able to meet big wave surf star Sebastian Steudtner and the new X-Class in front of the Mercedes hall on 16 September at 10:30 am, 2:00 pm and 5:00 pm. The 32-year-old will be sharing his experiences, passing on some surfing tips and tricks and signing autographs. The highlight will be a virtual reality experience, as visitors don VR headsets and enjoy some spectacular surfing with Sebastian Steudtner.

About the new Mercedes-Benz X-Class

The new X-Class unites the typical characteristics of a pickup with the classical strengths of a Mercedes: convincing robustness with modern design, impressive off-road capabilities with high driving dynamics and safety, sophisticated functionality and stylish comfort. The new X-Class has a comfort suspension with a ladder-type frame, rear multi-link solid axle, front independent wheel suspension and coil springs at both axles. On this platform it enters the market with different design and equipment lines, various drive variants, the largest choice of materials and colours in the segment and an extensive range of accessories developed by Mercedes-Benz which allow for further individualisation.

The European market launch is scheduled for November 2017. At the beginning of 2018 South Africa, Australia and New Zealand will follow, and in early 2019 Argentina and Brazil. In Germany it is available at a price from € 37,294 (incl. 19 percent VAT). The new X-Class can be ordered since 12 September.

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Financials (€)
Sales 2018 170 B
EBIT 2018 14 311 M
Net income 2018 9 900 M
Finance 2018 14 586 M
Yield 2018 6,31%
P/E ratio 2018 6,23
P/E ratio 2019 6,01
EV / Sales 2018 0,28x
EV / Sales 2019 0,23x
Capitalization 61 687 M
Duration : Period :
Daimler Technical Analysis Chart | DAI | DE0007100000 | 4-Traders
Technical analysis trends DAIMLER
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus HOLD
Number of Analysts 30
Average target price 75,6 €
Spread / Average Target 31%
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Dieter Zetsche Chairman-Management Board
Manfred Bischoff Chairman-Supervisory Board
Bodo K. Uebber Head-Finance & Controlling
Frank Lindenberg Head-Finance & Controlling
Clemens A. H. Boersig Member-Supervisory Board
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