Member access

4-Traders Homepage  >  Shares  >  Euronext Paris  >  DANONE    BN   FR0000120644

DANONE (BN)

1692
Real-time Quote. Real-time Tradegate - 10/21 11:11:58 am
50.865 EUR   +1.51%
4h ago Reckitt Benckiser sales hurt by sluggish markets
2d ago Danone says board hadn't discussed Mead Johnson and not carrying out rev..
2d agoDJDanone Undecided on Mead Johnson Takeover
SummaryQuotesChart AnalysisNewsCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll news 

Kraft discontinues Athenos Greek yogurt

04/12/2012 | 04:31pm US/Eastern

(Reuters) - Kraft Foods Inc (>> Kraft Foods Inc) is discontinuing its Athenos line of Greek yogurt, the company said on Thursday, exiting the fast-growing U.S. Greek yogurt market.

(Reuters) - Kraft Foods Inc (>> Kraft Foods Inc) is discontinuing its Athenos line of Greek yogurt, the company said on Thursday, exiting the fast-growing U.S. Greek yogurt market.

Athenos, which also makes feta cheese, hummus and pita chips, discontinued the yogurt in March.

"Although we had a loyal following of Athenos Greek yogurt fans, we have decided to refocus our efforts on innovating new products for the Athenos brand," a Kraft spokesman said in a statement. "We know that this is very disappointing to consumers, and it was an extremely difficult decision for us to make."

Sales of Greek yogurt, which is thicker and has more protein than other yogurt, have soared in the United States in the last few years. The market is dominated by privately held Agro Farma, whose Chobani brand has about a 60 percent share.

Danone (>> DANONE) is second with 17 percent, followed by Greece-based Fage, and Yoplait owner General Mills (>> General Mills, Inc.).

Kraft Foods is preparing to split into two companies -- one focused on snack brands like Cadbury, Oreo and Ritz and one focused on grocery brands like Oscar Mayer, Maxwell House and Planters.

(Reporting By Martinne Geller in New York;editing by Sofina Mirza-Reid)

Stocks treated in this article : DANONE, General Mills, Inc., Kraft Foods Inc
Latest news on DANONE
4h ago Reckitt Benckiser sales hurt by sluggish markets
2d ago Danone says board hadn't discussed Mead Johnson and not carrying out review
2d agoDJDanone Undecided on Mead Johnson Takeover
4d ago Wall St. gains one percent on results but S&P down for fourth week
4d ago Danone decides on Mead Johnson as takeover target - sources
4d ago EXCLUSIVE : Fresenius, buyout groups eye Danone Medical Nutrition unit - sources
4d agoDJDanone to Pursue Takeover of Mead Johnson Nutrition -Reuters
5d agoDJEU Inflation Falls to Five-Year Low in September -- 2nd Update
5d ago Nestle unsettles investors with slower growth in Asia
5d agoDJEU Inflation Falls to 5-Year Low in September
Advertisement
Chart
Duration : Period :
DANONE Technical Analysis Chart | BN | FR0000120644 | 4-Traders
Income Statement Evolution
More Financials
Dynamic quotes  
ON
| OFF