Member access

4-Traders Homepage  >  Shares  >  Euronext Paris  >  DANONE    BN   FR0000120644

DANONE (BN)

1695
SummaryQuotesChart AnalysisNewsCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll news 

Kraft discontinues Athenos Greek yogurt

04/12/2012 | 05:31pm US/Eastern

(Reuters) - Kraft Foods Inc (>> Kraft Foods Inc) is discontinuing its Athenos line of Greek yogurt, the company said on Thursday, exiting the fast-growing U.S. Greek yogurt market.

(Reuters) - Kraft Foods Inc (>> Kraft Foods Inc) is discontinuing its Athenos line of Greek yogurt, the company said on Thursday, exiting the fast-growing U.S. Greek yogurt market.

Athenos, which also makes feta cheese, hummus and pita chips, discontinued the yogurt in March.

"Although we had a loyal following of Athenos Greek yogurt fans, we have decided to refocus our efforts on innovating new products for the Athenos brand," a Kraft spokesman said in a statement. "We know that this is very disappointing to consumers, and it was an extremely difficult decision for us to make."

Sales of Greek yogurt, which is thicker and has more protein than other yogurt, have soared in the United States in the last few years. The market is dominated by privately held Agro Farma, whose Chobani brand has about a 60 percent share.

Danone (>> DANONE) is second with 17 percent, followed by Greece-based Fage, and Yoplait owner General Mills (>> General Mills, Inc.).

Kraft Foods is preparing to split into two companies -- one focused on snack brands like Cadbury, Oreo and Ritz and one focused on grocery brands like Oscar Mayer, Maxwell House and Planters.

(Reporting By Martinne Geller in New York;editing by Sofina Mirza-Reid)

Stocks treated in this article : DANONE, General Mills, Inc., Kraft Foods Inc
Latest news on DANONE
2h ago DANONE : to Become 2nd Largest Holder of Yashili
9h ago Danone to buy 25 percent of Chinese dairy firm Yashili for $550 million
9h ago DANONE : and Mengniu expand their strategic alliance to infant milk formula in C..
1d ago YASHILI : Danone To Acquire 25.0% Stake In Chinese Dairy Firm Yashili
1d ago DANONE : and Mengniu expand their strategic alliance to infant milk formula in C..
2d ago DANONE : Three Danone units to consolidate media mandate, pitch in progress
10/23 URC, Danone join forces for new beverage company
10/23 Unilever promises more cheap goods, cost cuts to tackle slowdown
10/21 Reckitt Benckiser sales hurt by sluggish markets
10/19 Danone says board hadn't discussed Mead Johnson and not carrying out review
Advertisement
Chart
Duration : Period :
DANONE Technical Analysis Chart | BN | FR0000120644 | 4-Traders
Income Statement Evolution
More Financials
Dynamic quotes  
ON
| OFF