Log in
Login
Password
Remember
Lost password
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  Shares  >  Euronext Paris  >  DANONE    BN   FR0000120644

DANONE (BN)

1781
Real-time Quote. Real-time Tradegate - 07/06 04:00:00 pm
58 EUR   -1.19%
04:49a DANONE : Dannon Group - Half-Year liquidity contract statement
07/01 DANONE : Half-Year liquidity contract statement
07/01 DANONE : Half-Year liquidity contract statement
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector news 

Kraft discontinues Athenos Greek yogurt

04/12/2012 | 04:31pm US/Eastern

(Reuters) - Kraft Foods Inc (>> Kraft Foods Inc) is discontinuing its Athenos line of Greek yogurt, the company said on Thursday, exiting the fast-growing U.S. Greek yogurt market.

(Reuters) - Kraft Foods Inc (>> Kraft Foods Inc) is discontinuing its Athenos line of Greek yogurt, the company said on Thursday, exiting the fast-growing U.S. Greek yogurt market.

Athenos, which also makes feta cheese, hummus and pita chips, discontinued the yogurt in March.

"Although we had a loyal following of Athenos Greek yogurt fans, we have decided to refocus our efforts on innovating new products for the Athenos brand," a Kraft spokesman said in a statement. "We know that this is very disappointing to consumers, and it was an extremely difficult decision for us to make."

Sales of Greek yogurt, which is thicker and has more protein than other yogurt, have soared in the United States in the last few years. The market is dominated by privately held Agro Farma, whose Chobani brand has about a 60 percent share.

Danone (>> DANONE) is second with 17 percent, followed by Greece-based Fage, and Yoplait owner General Mills (>> General Mills, Inc.).

Kraft Foods is preparing to split into two companies -- one focused on snack brands like Cadbury, Oreo and Ritz and one focused on grocery brands like Oscar Mayer, Maxwell House and Planters.

(Reporting By Martinne Geller in New York;editing by Sofina Mirza-Reid)

Stocks treated in this article : DANONE, General Mills, Inc., Kraft Foods Inc
React to this article
Latest news on DANONE
04:49a DANONE : Dannon Group - Half-Year liquidity contract statement
07/01 DANONE : Half-Year liquidity contract statement
07/01 DANONE : Half-Year liquidity contract statement
06/23DJNestlé Names New CFO, Head of Operations
06/18 DANONE : Girls football Danone Nations Cup glory for unbeaten Hanham Abbots
06/08 DANONE : Information on the total number of voting rights and shares
06/04 DANONE : Integrating China Milk Power Arms
06/04 DANONE : Nations Cup Taps Its Eastern Canada and Western Canada Teams
06/03 DANONE : Hanham Abbots win through to national finals of Danone Cup
06/01 DANONE : Result of the option to receive the 2014 dividend payment in shares
Advertisement
Chart
Duration : Period :
DANONE Technical Analysis Chart | BN | FR0000120644 | 4-Traders
Income Statement Evolution
More Financials