Member access

4-Traders Homepage  >  Shares  >  Euronext Paris  >  DANONE    BN   FR0000120644

DANONE (BN)

1740
Delayed Quote. Delayed Euronext Paris - 03/27 12:36:33 pm
62.92 EUR   +1.11%
03/23 DANONE : publishes its 2014 Registration Document
03/19 French retailer Carrefour returning to Algeria - source
03/19 Starbucks partners drinks maker Tingyi to expand in China
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector news 

Kraft discontinues Athenos Greek yogurt

04/12/2012 | 05:31pm US/Eastern

(Reuters) - Kraft Foods Inc (>> Kraft Foods Inc) is discontinuing its Athenos line of Greek yogurt, the company said on Thursday, exiting the fast-growing U.S. Greek yogurt market.

(Reuters) - Kraft Foods Inc (>> Kraft Foods Inc) is discontinuing its Athenos line of Greek yogurt, the company said on Thursday, exiting the fast-growing U.S. Greek yogurt market.

Athenos, which also makes feta cheese, hummus and pita chips, discontinued the yogurt in March.

"Although we had a loyal following of Athenos Greek yogurt fans, we have decided to refocus our efforts on innovating new products for the Athenos brand," a Kraft spokesman said in a statement. "We know that this is very disappointing to consumers, and it was an extremely difficult decision for us to make."

Sales of Greek yogurt, which is thicker and has more protein than other yogurt, have soared in the United States in the last few years. The market is dominated by privately held Agro Farma, whose Chobani brand has about a 60 percent share.

Danone (>> DANONE) is second with 17 percent, followed by Greece-based Fage, and Yoplait owner General Mills (>> General Mills, Inc.).

Kraft Foods is preparing to split into two companies -- one focused on snack brands like Cadbury, Oreo and Ritz and one focused on grocery brands like Oscar Mayer, Maxwell House and Planters.

(Reporting By Martinne Geller in New York;editing by Sofina Mirza-Reid)

Stocks treated in this article : DANONE, General Mills, Inc., Kraft Foods Inc
React to this article
Latest news on DANONE
03/23 DANONE : publishes its 2014 Registration Document
03/20 CLOVER : races to meet demand for yoghurt
03/19 French retailer Carrefour returning to Algeria - source
03/19 Starbucks partners drinks maker Tingyi to expand in China
03/18 DANONE : Researchers at Danone Research Target Vascular Dementia (Disturbed phas..
03/17 Danone doesn't need transformational deals - CEO
03/16 DANONE : appoints Lorna Davis and Pascal De Petrini to the Executive Committee t..
03/16 DANONE : appoints Lorna Davis and Pascal De Petrini to the Executive Committee t..
03/14 DANONE : Primary school girls get set to take on the world! ; DANONE NATIONS CUP
03/11 DANONE : East Riding set to fly flag in Danone's regional final ; Football
Advertisement
Chart
Duration : Period :
DANONE Technical Analysis Chart | BN | FR0000120644 | 4-Traders
Income Statement Evolution
More Financials
Dynamic quotes  
ON
| OFF