Member access

4-Traders Homepage  >  Shares  >  Euronext Paris  >  DANONE    BN   FR0000120644

DANONE (BN)

1677
SummaryQuotesChart AnalysisNewsCalendarCompanyFinancialsConsensusRevisions 

Kraft discontinues Athenos Greek yogurt

04/12/2012 | 04:31pm US/Eastern
Recommend:
0

(Reuters) - Kraft Foods Inc (>> Kraft Foods Inc) is discontinuing its Athenos line of Greek yogurt, the company said on Thursday, exiting the fast-growing U.S. Greek yogurt market.

(Reuters) - Kraft Foods Inc (>> Kraft Foods Inc) is discontinuing its Athenos line of Greek yogurt, the company said on Thursday, exiting the fast-growing U.S. Greek yogurt market.

Athenos, which also makes feta cheese, hummus and pita chips, discontinued the yogurt in March.

"Although we had a loyal following of Athenos Greek yogurt fans, we have decided to refocus our efforts on innovating new products for the Athenos brand," a Kraft spokesman said in a statement. "We know that this is very disappointing to consumers, and it was an extremely difficult decision for us to make."

Sales of Greek yogurt, which is thicker and has more protein than other yogurt, have soared in the United States in the last few years. The market is dominated by privately held Agro Farma, whose Chobani brand has about a 60 percent share.

Danone (>> DANONE) is second with 17 percent, followed by Greece-based Fage, and Yoplait owner General Mills (>> General Mills, Inc.).

Kraft Foods is preparing to split into two companies -- one focused on snack brands like Cadbury, Oreo and Ritz and one focused on grocery brands like Oscar Mayer, Maxwell House and Planters.

(Reporting By Martinne Geller in New York;editing by Sofina Mirza-Reid)

Stocks treated in this article : DANONE, General Mills, Inc., Kraft Foods Inc
Recommend :
0
React to this article
Latest news on DANONE
3d ago CLOVER : earnings diminished by discontinuation of Danone services
09/10 DANONE : Dannon Company Introduces Fellowship Program
09/09 DANONE : "Baby Food Eastern Europe 2014" Published
09/05 DANONE : Information on the total number of voting rights and shares
09/04 FRANCK RIBOUD : Change in Danone's Governance
09/03DJHospira Talks to Buy Danone Unit on Hold -Reuters
09/03 Exclusive - Hospira talks with Danone on $5 billion tax inversion deal stall
09/03 FRANCK RIBOUD : Chairman and CEO functions to be separated, with Chairman's duti..
09/02 FRANCK RIBOUD : Danone names new CEO as Riboud prepares for succession
09/02 DANONE : Change in Danone's Governance
Advertisement
Chart
Duration : Period :
DANONE Technical Analysis Chart | BN | FR0000120644 | 4-Traders
Income Statement Evolution
DANONE : Income Statement Evolution
More Financials
Dynamic quotes  
ON
| OFF