JAY AHR Artistic Director Pushes Design Boundaries with
Systèmes (Euronext Paris: #13065, DSY.PA), the 3DEXPERIENCE Company,
world leader in 3D design software, 3D Digital Mock Up and Product
Lifecycle Management (PLM) solutions, has announced that Jonathan
Riss, artistic director of the JAY AHR fashion brand, has been
selected as a 2012
Top Innovator by Apparel Magazine. By working with the FashionLab,
Dassault Systèmes' technology incubator dedicated to fashion designers,
Riss is creating luxurious embroidery and jewelry that is intricate and
innovative and created in a way that is more environmentally conscious
than traditional methods.
JAY AHR artistic director Jonathan Riss, recently named one of Apparel Magazine's 2012 Top Innovators, uses 3D design software from Dassault Systemes to explore new material and color mixtures, virtually. Through 3DS FashionLab, Riss can use experiment with virtual prototypes to test the feasibility of his designs and possibilities for future jewelry collections. (Photo: Business Wire)
Using Dassault Systèmes' 3DEXPERIENCE Platform, and specifically its
CATIA application, Riss is experimenting with new materials, such as
colored glass or satin finish, as well as new color mixtures for the JAY
AHR High Fine Jewelry collection. By crafting his jewelry and embroidery
digitally in a 3D life-like environment, Riss is able to collaborate
with his global team and test the feasibility and functionality of his
designs using virtual prototypes. This process not only reduces the
amount of waste generated in the production of physical prototypes, but
cuts down on the cost of multiple iterations. Rendering his designs as
3D virtual prototypes enables Riss to reduce the time it takes to
finalize his designs and get them to the manufacturer.
"We created FashionLab as a hub for merging the creativity and artistry
of those in the fashion industry with the technology and software that
drives successful business processes today," said Monica Menghini,
executive vice president, Industry, Marketing and Corporate
Communications. "Jonathan Riss truly understands that need and deserves
this acknowledgment for his efforts to transform the design process in
an industry where that is not the norm."
"Using 3D software has revolutionized my approach to design," said Riss.
"By designing virtually, I'm able to knock down the barriers of cost and
practicality that typically constrain the creative process. The benefits
of integrating technology and fashion - reducing limitations, cutting
costs and saving time - are far-reaching, and I'm honored that Apparel
has recognized my work with FashionLab to make that union a reality."
The Apparel Magazine Top Innovator award, now in its fifth year,
recognizes 35 innovative apparel retailers, brands, manufacturers and
strategic business partners for their exceptional IT-related
implementations, product launches and other outstanding business
strategies that are changing the industry. Jonathan Riss will be
featured alongside other top apparel companies in the May "Innovator"
special issue of Apparel Magazine.
Dassault Systèmes' FashionLab combines product design and development
technology tailored to the needs of fashion designers and retailers.
FashionLab is targeted towards designers of all kinds - from haute
couture and leather goods to watches and accessories - as well as
fashion retailers. FashionLab is working on a next generation of
solutions that will enable designers to do everything from crafting a
product and simulating its materials and interactions with everyday
objects, to visualizing how it will look after production. For more
information, please visit: http://www.3ds.com/fashionlab.
About Dassault Systèmes
Dassault Systèmes, the 3D Experience Company, provides business and
people with virtual universes to imagine sustainable innovations. Its
world-leading solutions transform the way products are designed,
produced, and supported. Dassault Systèmes' collaborative solutions
foster social innovation, expanding possibilities for the virtual world
to improve the real world. The group brings value to over 150,000
customers of all sizes, in all industries, in more than 80 countries.
For more information, visit www.3ds.com.
CATIA, SOLIDWORKS, ENOVIA, GEOVIA, SIMULIA, DELMIA, EXALEAD,
NETVIBES, 3DSWYM and 3D VIA are registered trademarks of Dassault
Systèmes or its subsidiaries in the US and/or other countries.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50266839&lang=en
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