The GBp 80.7 support area, currently tested, might facilitate a technical rebound. The companys fundamentals could validate this scenario.
From a fundamental viewpoint, Debenhams is undervalued in terms of enterprise value. Based on the current price, its market capitalization, minus its net debt, represents 0.54 times its revenues. The PER ratio is only 8.36 and 7.94 times the two next years earnings.
The security follows a downward trend in the short and mid term. However, the selling pressure could run out of steam soon. Indeed, while the stock shows an oversold condition on a couple of technical indicators, the bullish trend line and the 100-week moving average should provoke a reversal towards the GBp 90.5 short term resistance.
So as to make the most of a potential technical rebound of Debenhams, it seems opportune to take a long position at the current price. The first objective will be set at GBp 90.5. Once this resistance crossed the security could reach the GBp 96.2 resistance. Investors should not insist under GBp 80.7 and are better to place a stop loss order under this threshold.
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