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Delayed Quote. Delayed London Stock Exchange - 11/21 11:35:03 am
71 GBp   +0.07%
11/12 DEBENHAMS : chief has 32% rise in annual pay (Retail)
11/07 DEBENHAMS : Accident: Man dies after fall from Debenhams escalator
11/07 SPORTS DIRECT : ups its stake in Debenhams (Retail)
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Analysis summary4-Traders Strategies 

Debenhams Plc : Perfect timing to aim a technical rebound

02/18/2013 | 04:13am
Opinion : Bullish above GBp 94.2
Target price : GBp 106.2
Stop loss: GBp 91.2
Department Stores

In the past few sessions, Debenhams shares have suffered from a sharp fall and is now coming back on a significant level support.

From a fundamental viewpoint, the security is cheap with a PER of 9.31x for 2013 and 8.46x for 2014. Besides, EV/Sales is low with a ratio at 0.61x for this year.

Technically, in daily data, even if moving averages are still in a downtrend, a positive reaction in the GBp 94.2 area should stop this trend and allow a technical rebound towards GBp 106.2. Moreover, technical indicators show a significant oversold condition which strengthens this bullish scenario.

Therefore, the proximity of the GBp 94.2 support is an opportunity to take a long position in Debenhams. The first goal is a return in the GBp 106.2 resistance area. In fact, the security has to cross this area in order to re-establish a bullish trend in the short term. A stop loss order can be placed under the support currently tested.

Debenhams Plc : Debenhams Plc : Perfect timing to aim a technical rebound
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Financial Ratios

Size 2015e 2016e
Capitalization 870 M GBP -
Entreprise Value (EV) 1 209 M GBP 1 177 M GBP
Valuation 2015e 2016e
PER (Price / EPS) 9,53x 9,00x
Capitalization / Revenue 0,30x 0,29x
EV / Revenue 0,42x 0,40x
EV / EBITDA 5,00x 4,72x
Yield (DPS / Price) 4,81% 4,99%
Profitability 2015e 2016e
Operating Margin (EBIT / Sales) 4,67% 4,71%
operating Leverage (Delta EBIT / Delta Sales) 2,14x 1,25x
Net Margin (Net Profit / Revenue) 3,14% 3,17%
ROA (Net Profit / Asset) 4,65% 4,65%
ROE (Net Profit / Equities) 10,1% 9,99%
Rate of Dividend 45,9% 44,9%
Balance Sheet Analysis 2015e 2016e
CAPEX / Sales   4,15% 3,98%
Cash Flow / Sales (Taux d'autofinancement) 6,57% 6,53%
Capital Intensity (Assets / Sales) 0,67x 0,68x
Financial Leverage (Net Debt / EBITDA) 1,40x 1,23x
Income Statement Evolution
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