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4-Traders Homepage  >  Equities  >  London Stock Exchange  >  Debenhams Plc    DEB   GB00B126KH97

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Analysis summary4-Traders Strategies 

Perfect timing to aim a technical rebound

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02/18/2013 | 10:13am
Opinion : Bullish above GBp 94.2
Target price : GBp 106.2
Stop loss: GBp 91.2
LONDON STOCK EXCHANGE
Department Stores

In the past few sessions, Debenhams shares have suffered from a sharp fall and is now coming back on a significant level support.

From a fundamental viewpoint, the security is cheap with a PER of 9.31x for 2013 and 8.46x for 2014. Besides, EV/Sales is low with a ratio at 0.61x for this year.

Technically, in daily data, even if moving averages are still in a downtrend, a positive reaction in the GBp 94.2 area should stop this trend and allow a technical rebound towards GBp 106.2. Moreover, technical indicators show a significant oversold condition which strengthens this bullish scenario.

Therefore, the proximity of the GBp 94.2 support is an opportunity to take a long position in Debenhams. The first goal is a return in the GBp 106.2 resistance area. In fact, the security has to cross this area in order to re-establish a bullish trend in the short term. A stop loss order can be placed under the support currently tested.

Debenhams Plc : Perfect timing to aim a technical rebound

© Zonebourse.com 2013
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Company
Operates as a holding company, which engages in the sale of fashion clothing and accessories, cosmetics and products for use in the homeDebenhams Plc operates as a holding company, which engages in the sale of fashion clothing and accessories, cosmetics and products for use in the home.It operates... 
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Financials ( GBP)
Sales 2017 2 876 M
EBIT 2017 121 M
Net income 2017 83,0 M
Debt 2017 261 M
Yield 2017 5,93%
P/E ratio 2017 8,40
P/E ratio 2018 8,72
EV / Sales 2017 0,34x
EV / Sales 2018 0,33x
Capitalization 710 M
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Chart DEBENHAMS PLC
Duration : Period : Day
Debenhams Plc Technical Analysis Chart | DEB | GB00B126KH97 | 4-Traders
Duration : Period : Week
Debenhams Plc Technical Analysis Chart | DEB | GB00B126KH97 | 4-Traders
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