(New York, NY - October 31, 2014) Today marks the launch of UGG and Pendleton, a new partnership between UGG Australia and Pendleton Woolen Mills for Fall/Winter 2014. The limited edition collection includes three men's and four women's footwear silhouettes and one women's handbag, combining iconic UGG silhouettes with Pendleton jacquard fabric.

"Finding two brands with such deep ties to a shared heritage is special," says UGG president Connie Rishwain. "Both brands' deep-rooted history and respect for quality has created a dynamic collaboration."

For UGG, the story began in 1978 on the shores of Southern California. The beaches of SoCal became the epicenter of a unique casual lifestyle, and UGG sheepskin boots were an immediate sensation that kept surfers warm after riding waves. Pendleton also played a significant part in American surf culture two decades earlier. In the late 1950s, California surfers wore trunks and Pendleton shirts, which established the look of the California surfer. More important than the brands' shared histories, they share an unprecedented commitment to quality and craftsmanship, providing a solid foundation for this partnership.

The limited edition collection from UGG and Pendleton includes individually numbered styles that fuse UGG Australia's classic aesthetic with Pendleton's 'Coyote Butte' pattern. The signature pattern is inspired by the tepee-shaped rock formations of Coyote Buttes, a region in the Paria Canyon-Vermilion Cliffs Wilderness of Utah and Arizona. The 'Coyote Butte' pattern incorporates the majestic colors of the Jurassic Navajo Sandstone rock formations that are colored fantastical hues of red, orange, purple, and pink by iron-rich groundwater. The design also incorporates traditional Native American geometrics, such as the universal "Greek key" pattern that illustrates the balance in nature, and triangles that reflect the shapes of the buttes.

UGG and Pendleton pieces range in price from $120-$175 and will be sold at Pendleton Stores, in the Pendleton catalogue, at US and Asia UGG Australia concept stores and on UGGAustralia.com.

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About UGG® Australia

Founded in 1978, UGG Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles well beyond the original sheepskin Classic boots.  UGG Australia is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering footwear, loungewear, outerwear, home products, accessories and handbags under the UGG Women, UGG for Men, UGG Kids, UGG Handbags, UGG Loungewear, UGG Home and I HEART UGG® product lines.  UGG Australia concept and outlet stores offer the ultimate brand experience with 120-plus locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing.  For more information, visit our website,www.uggaustralia.com, and our blog, blog.uggaustralia.com. Follow us on TwitterInstagramFacebookPinterest and Vine #THISISUGG

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities.  The Company's portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®.  Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 130 Company-owned and operated retail stores, and select online stores, including Company-owned websites.  Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.  For more information, please visit www.deckers.com.

About Pendleton

Setting the standard for classic American style, Pendleton is a lifestyle brand recognized worldwide as a symbol of American heritage, authenticity and craftsmanship.  With six generations of family ownership, since 1863, the company celebrated 150 years of weaving fabric in the Pacific Northwest in 2013.  Known for fabric innovation, Pendleton owns and operates two of American's remaining woolen mills, constantly updating them with state-of-the-art looms and eco-friendly technology.  Inspired by its heritage, the company designs and produces apparel for men and women, blankets, accessories, home décor and gifts.  Pendleton is available through select retailers in the U.S., Canada, Europe, Japan, Korea and Australia as well as Pendleton stores, company catalogs and direct-to-consumer channels including the Pendleton website, www.pendleton-usa.com.

For further information: Contact: Emma Oldenkamp UGG Australia emma.oldenkamp@deckers.com 212-247-8552

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