DECKERS OUTDOOR CORPORATION UGG®:
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Jeremy Scott at the UGG x Jeremy Scott Collaboration Launch Event (Photo credit: Getty)
| WHAT: | Global lifestyle brand UGG® and world-renowned fashion designer Jeremy Scott held an exclusive event after the MTV Video Music Awards to celebrate their collaboration launching in September. The private party was held at the new L.A. hotspot Poppy, a property of h.wood Group. The event was attended by celebrities, industry insiders and friends of both brands. DJ Mia Moretti along with The Misshapes kept the party alive with an exhilarating music track. | ||
| WHO: | Jeremy Scott, Katy Perry, Jared Leto, Paris Jackson, Jasmine Sanders, Lil Yachty, Adwoa Aboah, KYLE, D.R.A.M. and G-Eazy among others | ||
| WHEN: | Sunday, August 27th, 9 PM – 2 AM PDT | ||
| WHERE: |
Poppy
755 North La Cienega Blvd. West Hollywood, CA 90069 | ||
COLLABORATION DETAILS: | The limited-edition UGG® X Jeremy Scott capsule collection pays homage to the California spirit and Los Angeles pop culture throughout the ages. The collection, which features eight footwear styles for men, women, kids and babies, will be available September 13th in an exclusive distribution worldwide with prices ranging from $90 to $1,195 USD. | ||
CAMPAIGN DETAILS: | The marketing campaign features musician Lil Yachty and model Jasmine Sanders against an L.A. backdrop. The stars were dressed by two-time Oscar-nominated costume designer Arianne Phillips and shot by noted photographer Marcus Mam. | ||
CONTACT: | UGG® Matthew Magnin Direct: (212) 247-8552 Ext. 2772 Mobile: (917) 842-2391 matthew.magnin@deckers.com | ||
HL Group Farial Awan Direct: (323) 966-4602 Mobile: (213) 268-3880 fawan@hlgrp.com | |||
About the UGG® brand
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit www.ugg.com. @UGG @UGGforMen
About the JEREMY SCOTT brand
American designer Jeremy Scott’s eponymous brand was founded in Paris in 1996 and quickly gained the attention and adoration of fashion insiders and celebrities alike. Dressing pop stars Katy Perry, Miley Cyrus, Rihanna, Lady Gaga, Nicki Minaj, and Madonna to name a few who have donned his creations both on stage and red carpet and often on his arm. In 2013 Jeremy Scott was named creative director of iconic Italian fashion house Moschino. In 2014 Rizzoli published a book chronicling Scott’s creations. In 2015 he was the subject of a documentary about his work entitled “Jeremy Scott The People’s Designer”.
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Photo credit: Getty
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