Dell : Digital Business Services Achieves Top Quartile Brand Recall in North America for Digital Technologies

• Dell placed in top quartile for brand recall of systems integrators in Everest Group's report, 'North America Digital Adoption Survey - How Pervasive is Your Digital Strategy?'¹
• Dell Services continues to demonstrate leadership in Digital Business Services by providing high-impact solutions to leading companies across the globe

DellDigital Business Services enjoys top quartile brand recall among system integrators for North America digital adoption, according to an Everest Group survey. The results were published in the 'North America Digital Adoption Survey - How Pervasive is Your Digital Strategy? ' report.¹ This ranking indicates that Dell has a high brand recall across key digital product/service segments.
Everest Group surveyed participants from 120 North American enterprises ($1 billion or more in revenue), who were asked to name the vendors that are likely to be the 'most relevant' to their digital strategy. Dell ranked in the top quartile along with four other companies.
'We are currently at an inflection point for digital adoption across all industries, and investment in digital transformation programs will only continue to grow,' said Raman Sapra, executive director and global head, Digital Business Services, Dell Services. 'Dell provides rich intellectual property, industry-specific solutions, and a vast pool of seasoned digital professionals to help our customers create digital strategy roadmaps that enable new business models, exceptional customer engagement and superior operational excellence.'
Dell Services' continued leadership in Digital Business Services results from its nearly 20 years of experience backed by strong, integrated business domain knowledge, global delivery and center of excellence teams and Dell's deep heritage as a digital pioneer. To help customer achieve their business goals, the company offers engagement models tailored to specific industries and business needs. Additionally, as each vertical industry has its own priorities for digital adoption, Dell offers industry-specific services and solutions for healthcare, banking, insurance, retail, manufacturing and education.
'Enterprises are adopting digital to drive both growth and efficiency needs.' said Chirajeet Sengupta, Vice President, Everest Group. 'Being in the top quartile of brand relevance for the digital strategy of North American enterprises is validation of Dell Digital Business Services' strategy to help customers transform their business through digital transformation.'

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[1] Everest Group, North America Digital Adoption Survey - How Pervasive is Your Digital Strategy, August 2015