Delta Electronics, Inc. : Delta Selected Again as a Taiwan Top 20 Global Brand Delta's brand spirit: Smarter. Greener. Together.
10/01/2012| 09:47pm US/Eastern
Delta Selected Again as a Taiwan Top 20 Global Brand
Delta's brand spirit: Smarter. Greener.
Taipei, Taiwan, September 25, 2012 - Delta Electronics was
named today as one of Taiwan's Top 20 Global Brands 2012,
and was the only industrial brand among large electronics
companies selected for two consecutive years. The Taiwan Global
Brand Value Survey was organized by the Bureau of Foreign
Trade, Ministry of Economic Affairs, implemented by Taiwan
External Trade Development Council, and conducted by Business
Next Magazine and Interbrand Consulting. The award presentation
ceremony was held today at the Taipei International Convention
Center with Delta CEO Ping Cheng and Delta CBO Shan-shan Guo
attending on behalf of Delta.
According to Delta CEO Cheng, "It is a great honor for
Delta to win recognition from a brand valuation system that is
used globally. Over the past year or so, we have strengthened
our brand commitment in different parts of the world and
completed many big system projects with local clients and
governments. These have included funding from the US Department
of Energy to develop smart charging infrastructure for electric
vehicles; the completion of energy-saving projects for
buildings with leading European fashion chains, investment in a
3.6MWp solar plant project for the Golden Sun Demonstration
Project in China, and others. We are involved in CSR activities
and stress consistency between our operation philosophy and
environmental protection and energy conservation issues to
establish positive brand links. Recently, we have also been
selected for the Dow Jones Sustainability Index (DJSI) 2012 and
DJSI Asia-Pacific 2012 and ranked as the 2012 DJSI Sector
Leader for the ITC sector. All of these are concrete outcomes
from our continued brand promotion."
Delta Chief Brand Officer Guo said, "Earlier this year,
when we analyzed and contrasted world trends and Delta's
core values, we developed the Delta brand spirit: 'Smarter.
Greener. Together.' It means that we are building a smart
and green lifestyle together with our customers and other
partners. 'Smarter' represents continuous technical
improvement for Delta functional requirements such as product
efficiency and reliability; 'Greener' refers to
Delta's company mission for the past 40 years, "To
provide innovative, clean and energy-efficient solutions for a
better tomorrow.' And 'Together' represents
Delta's operation philosophy for understanding customer
needs and maintaining long-term partnerships."
Strengthening brand value throughout the company, Delta
arranges internal brand training for employees and emphasizes
internal communications. Last December, the Delta Brand
Bimonthly was published in three languages for nearly 80,000
Delta employees around the world. The bimonthly shares news
about the brand with Delta's business units and
distributors worldwide. For external promotion, Delta is
implementing a global communications program. In April this
year, Delta brought together 13 business units from around the
world for the first time to participate in the Hannover Messe,
the biggest industrial fair in the world, and launched a serial
branding campaign at the same time. At Computex Taipei held in
June, Delta's consumer electronics won the highest honors
of the show: the Gold Award of the 2012 Computex Design &
Innovation Awards and the 2012 Computex Best Choice Award. In
August, Delta announced an expanded edition of its corporate
identity system, and in the second half of the year, initiated
a global branding campaign.
Looking to the future, Delta continues to increase the
proportion of sales for its own-brand systems and solutions,
and to launch new energy-efficient and energy-saving solutions.
Most importantly, Delta is living its brand spirit at each and
every point of contact with customers.