DEMD MEDI : Demand Media Addresses eHow Traffic
10/19/2011| 03:30pm US/Eastern

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Demand Media, Inc. (NYSE: DMD), a leading content and social media
company, announced today that its eHow.com website has recently
experienced a decline in traffic, which the Company believes is
temporary and was the result of an internal technical issue. The
technical issue has recently been remediated.
As previously announced, the Company will report its third quarter 2011
financial results on November 7, 2011. The Company will host a
conference call to discuss the results at 5:00 p.m. Eastern Time (2:00
p.m. Pacific Time). A live webcast of the conference call will also be
available and can be accessed within the investor relations section of
Demand Media's corporate website at ir.demandmedia.com.
About Demand Media
Demand Media, Inc. (NYSE: DMD) is a leading content and social media
company. Through brands like eHow, LIVESTRONG.COM, Cracked and
typeF, Demand Media informs and entertains one of the Internet's largest
audiences, helps advertisers find innovative ways to engage with their
customers and enables publishers to expand their online presence.
Headquartered in Santa Monica, CA, Demand Media has offices in Kirkland,
WA; Austin, TX; Chicago, IL; New York, NY; London, UK; and Buenos Aires,
AR. For more information about Demand Media, visit: demandmedia.com.
Cautionary Information Regarding Forward-Looking Statements
This press release contains forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995, as amended. These forward-looking
statements involve risks and uncertainties regarding the Company's
future financial performance, and are based on current expectations,
estimates and projections about our industry, financial condition,
operating performance and results of operations, including certain
assumptions related thereto. Statements containing words such as
"guidance," "may," "believe," "anticipate," "expect," "intend," "plan,"
"project," "projections," "business outlook," and "estimate" or similar
expressions constitute forward-looking statements. Actual results
may differ materially from the results predicted, and reported results
should not be considered an indication of future performance. Potential
risks and uncertainties include, among others: changes in the
methodologies of Internet search engines, including the recent
algorithmic changes made by Google to its search results as well as
possible future changes, and the impact such changes may have on page
view growth and driving search related traffic to our owned and operated
websites and the websites of our network customers; the inherent
challenges of estimating the overall impact on page views and search
driven traffic to our owned and operated websites based on the limited
data available to us since the last algorithmic changes made by Google;
our ability to compete with new or existing competitors; our ability to
maintain or increase our advertising revenue; our ability to continue to
drive and grow traffic to our owned and operated websites and the
websites of our network customers; our ability to effectively monetize
our portfolio of content; our dependence on material agreements with a
specific business partner for a significant portion of our revenue;
future internal rates of return on content investment and our decision
to invest in different types of content in the future; our ability to
attract and retain freelance content creators; the effects of changes in
marketing expenditures or shifts in marketing expenditures; the effects
of seasonality on traffic to our owned and operated websites and the
websites of our network customers; changes in stock-based compensation;
changes in amortization or depreciation expense due to a variety of
factors; potential write downs, reserves against or impairment of assets
including receivables, goodwill, intangibles or other assets; changes in
tax laws, our business or other factors that would impact anticipated
tax benefits or expenses; our ability to successfully identify,
consummate and integrate acquisitions, including integrating our recent
acquisitions; our ability to retain key customers and key personnel;
risks associated with litigation; the impact of governmental regulation;
and the effects of discontinuing or discontinued business operations.
From time to time, we may consider acquisitions or divestitures that,
if consummated, could be material. Any forward-looking statements
regarding financial metrics are based upon the assumption that no such
acquisition or divestiture is consummated during the relevant periods.
If an acquisition or divestiture were consummated, actual results
could differ materially from any forward-looking statements. More
information about potential risk factors that could affect our operating
and financial results are contained in our annual report on Form 10-K
for the fiscal year ending December 31, 2010 filed with the Securities
and Exchange Commission (http://www.sec.gov)
on March 1, 2011, and as such risk factors may be updated in our
quarterly reports on Form 10-Q filed with the Securities and Exchange
Commission, including, without limitation, information under the
captions "Risk Factors" and "Management's Discussion and Analysis of
Financial Condition and Results of Operations."
Furthermore, as discussed above, the Company does not intend to
revise or update the information set forth in this press release, except
as required by law, and may not provide this type of information in the
future.

Demand Media
Investor Contact:
Julie MacMedan
310-917-6485
Julie.Macmedan@demandmedia.com
or
Media
Contact:
Kristen Moore
310-917-6432
Kristen.Moore@demandmedia.com
© Business Wire 2011
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