FOR IMMEDIATE RELEASE March 6, 2015
Dentsu Inc. Net Sales for February 2015
Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its non-consolidated net sales for February 2015 showed a year-on-year decrease of 4.6%.
PR spokesperson Shusaku Kannan said, "Net sales in February last year were boosted by business
related to the Sochi 2014 Olympic Games and by last-minute demand before the consumption tax rate increase in April. The absence of such factors in February this year resulted in the year-on-year drop in
placements, mainly in the Television and Newspapers categories."
February 2015 Earnings Results | (Millions of yen) | (Comparison with previous year, %) |
Non-consolidated Net Sales | 112,118 | 95.4 |
(Millions of yen) | (Comparison with previous year, %) | |
Newspapers | 7,565 | 76.8 |
Magazines | 2,721 | 94.4 |
Radio | 1,083 | 91.0 |
Television | 47,948 | 83.4 |
Interactive Media | 6,300 | 105.2 |
OOH Media | 3,689 | 84.1 |
Creative | 14,877 | 98.6 |
Marketing/Promotion | 12,667 | 111.8 |
Others | 15,264 | 162.6 |
previous year, %)
* The total amount may not equal the sum of subtotals, as sales figures have had amounts of less than one million yen truncated.
* Television includes both program sponsorship and spot advertising.
* Interactive Media consists of Internet and mobile media advertising.
* OOH (Out Of Home) Media consists of transit advertising, outdoor advertising, advertising inserts, flyers, DM, etc.
* Others includes satellite and other media, media planning, sports marketing, entertainment business and
other content.
Contact: Shusaku Kannan, Senior Manager, Corporate Communications DivisionTelephone: (813) 6216-8042; E-mail: s.kannan@dentsu.co.jp
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