Rachel will oversee operations across four offices in the North of England and Scotland for key agency brands Carat, iProspect, Vizeum, Amplifi and Fetch
Dentsu Aegis Network has appointed Rachel McDonals as managing director of its Northern UK business.
It represents the first time that Dentsu Aegis Network North has had a managing director.
In this new role, Rachel will oversee operations across four offices in the North of England and Scotland for key agency brands Carat, iProspect, Vizeum, Amplifi and Fetch.
Since joining the business in its previous guise as MediaVest in 2001, Rachel has played a pivotal role in the strong commercial and operational track record for Dentsu Aegis Network North.
Most recently as MD of Carat Manchester, she oversaw an outstanding period of success recording sustained year-on-year growth while also building a diverse roster of clients that includes Halfords, Thomas Cook, Holland & Barratt and N Brown Group.
She will now lead the entire north business as it continues to drive growth and innovation for its clients, and report directly into Stef Calcraft, executive chairman, Dentsu Aegis Network UK & Ireland.
Rachel said: "Dentsu Aegis North has an undeniable entrepreneurial spirit, a hugely talented leadership team and continues to retain and attract the best talent in our industry.
"Our ambitions for growth are accelerating and I am confident and excited to lead the business through its next chapter and maintain our position as the largest agency group outside of London.
Rachel starts her new role with immediate effect and will remain in charge of Carat Manchester while the recruitment process for her successor takes place.
Chief operations officer John Mathieson, meanwhile, sees his role expanded and will work with Matthew Platts, CEO of Media Brands, UK & Ireland to drive greater integration across Dentsu Aegis Network North.
(c) NNA 2018 LEBANON Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers