AB InBev Africa has appointed Dentsu Aegis as its media planning and buying agency for its Africa business...
(c) Lukyanov Vladislav - 123RF.com
The African division will be transitioning from Initiative Media to Dentsu Aegis, a decision that was based on strategic and commercial criteria.
AB InBev Africa Marketing Vice President Andrea Quaye said: “We have had a fruitful nine year relationship with Initiative Media and would like to thank them for their custodianship, hard work and partnership over this period.
“We are looking forward to working with Dentsu
to build a Pan African
relationship across the Continent, given their capabilities and passion for our business and our brands. We are pleased to have Dentsu
as a strategic partner to help us evolve our media buying strategy and implement a focused data driven approach.”
To avoid disruption the company will be working on this transition through the remainder of the year with the new agency on board by 1 January 2018.
(c) All rights reserved. 2017. Bizcommunity.com Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers