Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) today announced the launch of its programmatic audio ad services, as one of its innovative measures to promote programmatic digital ads in Japan. The 'Premium Audio Series' will be provided as one of the products in the Dentsu Private Marketplace.

Although demand for digital audio content such as Internet radio and music streaming services is growing with increasing mobile use and better Internet connectivity, the Japanese market remains nascent with no single established or widely accepted method to serve digital audio ads.

Dentsu aims to address this issue by leveraging a2x, the leading programmatic audio advertising exchange by Triton Digital, a prominent technology provider for the audio industry. a2x enables advertisers to deliver targeted, contextual and behavioral audio ads in real-time.

In the following months, Dentsu will be partnering with premium audio content providers, such as radio broadcasters, to create the 'Premium Audio Ad Series,' which is a part of the Dentsu Private Marketplace's offerings, to deliver meaningful results for publishing and advertising partners alike.

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Dentsu Inc. issued this content on 26 April 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 26 April 2016 02:22:11 UTC

Original Document: http://www.dentsu.com/news/release/2016/0426-008748.html