- Deutsche Telekom becomes the first multi-national telecom operator to offer Google AdWords across multiple countries
- Agreement broadens Deutsche Telekom's portfolio for small and medium-sized businesses
Deutsche Telekom announced today that it has extended its
strategic partnership with Google to offer Google's AdWords
advertising platform to small and medium sized enterprises.
The agreement is the first Google has entered into with a
multi-national telecom operator offering Google AdWords
across multiple countries and applies to Deutsche Telekom's
entire European footprint.
Currently, search advertising represents one of the fastest
growing segments of the total on-line advertising spending,
expected to grow by 12,7 % on average by 20151. With Google
AdWords, Deutsche Telekom provides small and medium-sized
enterprises with a complete turnkey solution. It allows
them to focus on their business and meanwhile boost their
sales, when potential customers are searching for their
products or services via Google.
With this co-operation, Deutsche Telekom enriches its
comprehensive portfolio of services for small and
medium-sized enterprises. It is also in line with Deutsche
Telekom's strategy to invest in new businesses and pockets
of growth.
"Our partnership with Google builds on Deutsche
Telekom's existing relationships with small and
medium-sized businesses and encourages them to use online
advertising to find and target new customers, whether they
are just around the corner or across the globe. By adding
Google AdWords to our comprehensive portfolio, we further
improve our customer value proposition across our
footprint," says Dr. Gunnar Pahnke, Vice President
Strategy Execution Europe at Deutsche Telekom.
"We're excited to be entering this new phase in
our strategic alliance with Deutsche Telekom. The Premier
SMB Partner programme was created to help small and medium
sized businesses that don't have the time or resources to
manage their online advertising campaigns. Deutsche Telekom
will be able to offer AdWords advice, expertise and
experience to businesses wishing to reach new customers
online", says Carlo D'Asaro Biondo, Vice President of
Southern Eastern Europe, Middle East and Africa Operations
at Google.
1 IDATE "World Internet Services Market", 2011 Edition
About Deutsche Telekom
Deutsche Telekom is one of the world's leading integrated
telecommunications companies with over 129 million mobile
customers, almost 34 million fixed-network lines and 17
million broadband lines (as of March 31, 2012). The Group
provides products and services for the fixed network,
mobile communications, the Internet and IPTV for consumers,
and ICT solutions for business customers and corporate
customers. Deutsche Telekom is present in around 50
countries and has over 235,000 employees worldwide. The
Group generated revenues of EUR 58.7 billion in the 2011
financial year - more than half of it outside Germany (as
of December 31, 2011).
About Google
Google AdWords Premier SMB Partner Program
The Google AdWords Premier SMB Partner Program connects
experienced AdWords partners with businesses that want
expert help in creating, managing and optimizing their
online advertising campaigns. Google works with a limited
number of Premier Partners in each market, who show proven
ability to help bring Google's advertising solutions to
small and medium sized businesses. Premier SMB Partners
benefit from direct access to Google and support of all
kinds - executive, technical, sales, marketing, account and
partner management.
More information about the program is available through
following link:
http://www.google.com/intl/en/ads/premiersmbpartner/index.html
Google AdWords
AdWords is a cost effective, efficient way for businesses
of all sizes to advertise their products and services at
exactly the time their customers are looking for them.
Using the cost-per-click (CPC) model, businesses can select
and bid on keywords related to what they are selling and
pay only when an interested user clicks on their ad.
Advanced targeting options, customizable ads, and detailed
reporting enable advertisers to evaluate the benefits and
performance of their cost-per-click advertising efforts.
More information is available at www.adwords.google.com.
distributed by |