Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Xetra  >  Deutsche Telekom    DTE   DE0005557508

DEUTSCHE TELEKOM (DTE)
Mes dernières consult.
Most popular
  Report  
Real-time Quote. Real-time Tradegate - 02/20 08:53:57 am
13.213 EUR   +0.25%
02/19Siemens Healthineers on track for March IPO
RE
02/19DEUTSCHE TELEKO : A sensor for everything - from better wine to safe..
PU
02/19DEUTSCHE TELEKO : Telekom wins ethics award
PU
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets

Deutsche Telekom AG : Google’s AdWords for small and medium sized enterprises

share with twitter share with LinkedIn share with facebook
share via e-mail
0
05/15/2012 | 01:08pm CET
  • Deutsche Telekom becomes the first multi-national telecom operator to offer Google AdWords across multiple countries
  • Agreement broadens Deutsche Telekom's portfolio for small and medium-sized businesses

Deutsche Telekom announced today that it has extended its strategic partnership with Google to offer Google's AdWords advertising platform to small and medium sized enterprises. The agreement is the first Google has entered into with a multi-national telecom operator offering Google AdWords across multiple countries and applies to Deutsche Telekom's entire European footprint.

Currently, search advertising represents one of the fastest growing segments of the total on-line advertising spending, expected to grow by 12,7 % on average by 20151. With Google AdWords, Deutsche Telekom provides small and medium-sized enterprises with a complete turnkey solution. It allows them to focus on their business and meanwhile boost their sales, when potential customers are searching for their products or services via Google.

With this co-operation, Deutsche Telekom enriches its comprehensive portfolio of services for small and medium-sized enterprises. It is also in line with Deutsche Telekom's strategy to invest in new businesses and pockets of growth.

"Our partnership with Google builds on Deutsche Telekom's existing relationships with small and medium-sized businesses and encourages them to use online advertising to find and target new customers, whether they are just around the corner or across the globe. By adding Google AdWords to our comprehensive portfolio, we further improve our customer value proposition across our footprint," says Dr. Gunnar Pahnke, Vice President Strategy Execution Europe at Deutsche Telekom.

"We're excited to be entering this new phase in our strategic alliance with Deutsche Telekom. The Premier SMB Partner programme was created to help small and medium sized businesses that don't have the time or resources to manage their online advertising campaigns. Deutsche Telekom will be able to offer AdWords advice, expertise and experience to businesses wishing to reach new customers online", says Carlo D'Asaro Biondo, Vice President of Southern Eastern Europe, Middle East and Africa Operations at Google.

1 IDATE "World Internet Services Market", 2011 Edition

About Deutsche Telekom
Deutsche Telekom is one of the world's leading integrated telecommunications companies with over 129 million mobile customers, almost 34 million fixed-network lines and 17 million broadband lines (as of March 31, 2012). The Group provides products and services for the fixed network, mobile communications, the Internet and IPTV for consumers, and ICT solutions for business customers and corporate customers. Deutsche Telekom is present in around 50 countries and has over 235,000 employees worldwide. The Group generated revenues of EUR 58.7 billion in the 2011 financial year - more than half of it outside Germany (as of December 31, 2011).

About Google
Google AdWords Premier SMB Partner Program
The Google AdWords Premier SMB Partner Program connects experienced AdWords partners with businesses that want expert help in creating, managing and optimizing their online advertising campaigns. Google works with a limited number of Premier Partners in each market, who show proven ability to help bring Google's advertising solutions to small and medium sized businesses. Premier SMB Partners benefit from direct access to Google and support of all kinds - executive, technical, sales, marketing, account and partner management.
More information about the program is available through following link:
http://www.google.com/intl/en/ads/premiersmbpartner/index.html

Google AdWords
AdWords is a cost effective, efficient way for businesses of all sizes to advertise their products and services at exactly the time their customers are looking for them. Using the cost-per-click (CPC) model, businesses can select and bid on keywords related to what they are selling and pay only when an interested user clicks on their ad. Advanced targeting options, customizable ads, and detailed reporting enable advertisers to evaluate the benefits and performance of their cost-per-click advertising efforts. More information is available at www.adwords.google.com.

distributed by
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on DEUTSCHE TELEKOM
02/19Siemens Healthineers on track for March IPO
RE
02/19DEUTSCHE TELEKOM AT THE MOBILE WORLD : A sensor for everything - from better win..
PU
02/19DEUTSCHE TELEKOM : Telekom wins ethics award
PU
02/17DEUTSCHE TELEKOM : Corporate powers team up to fight cyberthreat
AQ
02/17DEUTSCHE TELEKOM : Telekom Innovation Laboratories (T-Labs) joins Sovrin Network..
AQ
02/17DEUTSCHE TELEKOM : goes deeper into edge computing with new testbeds
AQ
02/15DEUTSCHE TELEKOM : Shareholders sell $424 million worth of Scout24 shares
RE
02/15DEUTSCHE TELEKOM : T-Systems awarded tender for European Science Cloud
PU
02/13TELEFONAKTIEBOLAGET LM ERICSSON : Thorsten Sauer Appointed to Xstream's Board
AQ
02/13+21 CAGR GROWTH TO BE ACHIEVED BY NE : Network Slicing Market 2018 by Manufactur..
AQ
More news
News from SeekingAlpha
02/12WANT TO HAVE THE GROWTH OF T-MOBILE : Look At Deutsche Telekom 
02/07Nokia, Qualcomm wrap foundation testing on 5G New Radio 
01/22T-Mobile sets up $2.5B in debt refinancing 
01/22REUTERS : 2017 merger talks between Orange, Deutsche Telekom failed 
01/22Deutsche Boerse launches AI innovator index 
Financials (€)
Sales 2017 75 100 M
EBIT 2017 9 837 M
Net income 2017 3 300 M
Debt 2017 53 389 M
Yield 2017 4,95%
P/E ratio 2017 19,20
P/E ratio 2018 14,75
EV / Sales 2017 1,55x
EV / Sales 2018 1,53x
Capitalization 62 756 M
Chart DEUTSCHE TELEKOM
Duration : Period :
Deutsche Telekom Technical Analysis Chart | DTE | DE0005557508 | 4-Traders
Technical analysis trends DEUTSCHE TELEKOM
Short TermMid-TermLong Term
TrendsBearishBearishBearish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 28
Average target price 17,4 €
Spread / Average Target 32%
EPS Revisions
Managers
NameTitle
Timotheus Höttges Chief Executive Officer
Ulrich Lehner Chairman-Supervisory Board
Thomas Dannenfeldt Chief Financial Officer
Claudia Nemat Head-Technology & Innovation
Michael Sommer Member-Supervisory Board
Sector and Competitors
1st jan.Capitalization (M$)
DEUTSCHE TELEKOM-12.00%77 561
VERIZON COMMUNICATIONS-6.46%201 973
NIPPON TELEGRAPH AND TELEPHONE CORP-10.85%92 269
TELEFONICA-7.83%48 763
ORANGE-6.80%45 001
SINGAPORE TELECOMMUNICATIONS LIMITED-4.19%41 637