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4-Traders Homepage  >  Equities  >  Xetra  >  Deutsche Telekom    DTE   DE0005557508

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Deutsche Telekom AG : Google’s AdWords for small and medium sized enterprises

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05/15/2012 | 01:08pm CEST
  • Deutsche Telekom becomes the first multi-national telecom operator to offer Google AdWords across multiple countries
  • Agreement broadens Deutsche Telekom's portfolio for small and medium-sized businesses

Deutsche Telekom announced today that it has extended its strategic partnership with Google to offer Google's AdWords advertising platform to small and medium sized enterprises. The agreement is the first Google has entered into with a multi-national telecom operator offering Google AdWords across multiple countries and applies to Deutsche Telekom's entire European footprint.

Currently, search advertising represents one of the fastest growing segments of the total on-line advertising spending, expected to grow by 12,7 % on average by 20151. With Google AdWords, Deutsche Telekom provides small and medium-sized enterprises with a complete turnkey solution. It allows them to focus on their business and meanwhile boost their sales, when potential customers are searching for their products or services via Google.

With this co-operation, Deutsche Telekom enriches its comprehensive portfolio of services for small and medium-sized enterprises. It is also in line with Deutsche Telekom's strategy to invest in new businesses and pockets of growth.

"Our partnership with Google builds on Deutsche Telekom's existing relationships with small and medium-sized businesses and encourages them to use online advertising to find and target new customers, whether they are just around the corner or across the globe. By adding Google AdWords to our comprehensive portfolio, we further improve our customer value proposition across our footprint," says Dr. Gunnar Pahnke, Vice President Strategy Execution Europe at Deutsche Telekom.

"We're excited to be entering this new phase in our strategic alliance with Deutsche Telekom. The Premier SMB Partner programme was created to help small and medium sized businesses that don't have the time or resources to manage their online advertising campaigns. Deutsche Telekom will be able to offer AdWords advice, expertise and experience to businesses wishing to reach new customers online", says Carlo D'Asaro Biondo, Vice President of Southern Eastern Europe, Middle East and Africa Operations at Google.

1 IDATE "World Internet Services Market", 2011 Edition

About Deutsche Telekom
Deutsche Telekom is one of the world's leading integrated telecommunications companies with over 129 million mobile customers, almost 34 million fixed-network lines and 17 million broadband lines (as of March 31, 2012). The Group provides products and services for the fixed network, mobile communications, the Internet and IPTV for consumers, and ICT solutions for business customers and corporate customers. Deutsche Telekom is present in around 50 countries and has over 235,000 employees worldwide. The Group generated revenues of EUR 58.7 billion in the 2011 financial year - more than half of it outside Germany (as of December 31, 2011).

About Google
Google AdWords Premier SMB Partner Program
The Google AdWords Premier SMB Partner Program connects experienced AdWords partners with businesses that want expert help in creating, managing and optimizing their online advertising campaigns. Google works with a limited number of Premier Partners in each market, who show proven ability to help bring Google's advertising solutions to small and medium sized businesses. Premier SMB Partners benefit from direct access to Google and support of all kinds - executive, technical, sales, marketing, account and partner management.
More information about the program is available through following link:
http://www.google.com/intl/en/ads/premiersmbpartner/index.html

Google AdWords
AdWords is a cost effective, efficient way for businesses of all sizes to advertise their products and services at exactly the time their customers are looking for them. Using the cost-per-click (CPC) model, businesses can select and bid on keywords related to what they are selling and pay only when an interested user clicks on their ad. Advanced targeting options, customizable ads, and detailed reporting enable advertisers to evaluate the benefits and performance of their cost-per-click advertising efforts. More information is available at www.adwords.google.com.

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Financials (€)
Sales 2017 75 765 M
EBIT 2017 9 320 M
Net income 2017 3 629 M
Debt 2017 56 189 M
Yield 2017 4,22%
P/E ratio 2017 21,14
P/E ratio 2018 16,89
EV / Sales 2017 1,71x
EV / Sales 2018 1,65x
Capitalization 73 618 M
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Mean consensus OUTPERFORM
Number of Analysts 28
Average target price 17,7 €
Spread / Average Target 14%
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Managers
NameTitle
Timotheus Höttges Chairman-Management Board & CEO
Ulrich Lehner Chairman-Supervisory Board
Thomas Dannenfeldt Chief Financial Officer
Claudia Nemat Head-Technology & Innovation
Michael Sommer Member-Supervisory Board
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