Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Xetra  >  Deutsche Telekom    DTE   DE0005557508

DEUTSCHE TELEKOM (DTE)
Mes dernières consult.
Most popular
Report
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets

Deutsche Telekom AG : Google’s AdWords for small and medium sized enterprises

share with twitter share with LinkedIn share with facebook
share via e-mail
0
05/15/2012 | 01:08pm CET
  • Deutsche Telekom becomes the first multi-national telecom operator to offer Google AdWords across multiple countries
  • Agreement broadens Deutsche Telekom's portfolio for small and medium-sized businesses

Deutsche Telekom announced today that it has extended its strategic partnership with Google to offer Google's AdWords advertising platform to small and medium sized enterprises. The agreement is the first Google has entered into with a multi-national telecom operator offering Google AdWords across multiple countries and applies to Deutsche Telekom's entire European footprint.

Currently, search advertising represents one of the fastest growing segments of the total on-line advertising spending, expected to grow by 12,7 % on average by 20151. With Google AdWords, Deutsche Telekom provides small and medium-sized enterprises with a complete turnkey solution. It allows them to focus on their business and meanwhile boost their sales, when potential customers are searching for their products or services via Google.

With this co-operation, Deutsche Telekom enriches its comprehensive portfolio of services for small and medium-sized enterprises. It is also in line with Deutsche Telekom's strategy to invest in new businesses and pockets of growth.

"Our partnership with Google builds on Deutsche Telekom's existing relationships with small and medium-sized businesses and encourages them to use online advertising to find and target new customers, whether they are just around the corner or across the globe. By adding Google AdWords to our comprehensive portfolio, we further improve our customer value proposition across our footprint," says Dr. Gunnar Pahnke, Vice President Strategy Execution Europe at Deutsche Telekom.

"We're excited to be entering this new phase in our strategic alliance with Deutsche Telekom. The Premier SMB Partner programme was created to help small and medium sized businesses that don't have the time or resources to manage their online advertising campaigns. Deutsche Telekom will be able to offer AdWords advice, expertise and experience to businesses wishing to reach new customers online", says Carlo D'Asaro Biondo, Vice President of Southern Eastern Europe, Middle East and Africa Operations at Google.

1 IDATE "World Internet Services Market", 2011 Edition

About Deutsche Telekom
Deutsche Telekom is one of the world's leading integrated telecommunications companies with over 129 million mobile customers, almost 34 million fixed-network lines and 17 million broadband lines (as of March 31, 2012). The Group provides products and services for the fixed network, mobile communications, the Internet and IPTV for consumers, and ICT solutions for business customers and corporate customers. Deutsche Telekom is present in around 50 countries and has over 235,000 employees worldwide. The Group generated revenues of EUR 58.7 billion in the 2011 financial year - more than half of it outside Germany (as of December 31, 2011).

About Google
Google AdWords Premier SMB Partner Program
The Google AdWords Premier SMB Partner Program connects experienced AdWords partners with businesses that want expert help in creating, managing and optimizing their online advertising campaigns. Google works with a limited number of Premier Partners in each market, who show proven ability to help bring Google's advertising solutions to small and medium sized businesses. Premier SMB Partners benefit from direct access to Google and support of all kinds - executive, technical, sales, marketing, account and partner management.
More information about the program is available through following link:
http://www.google.com/intl/en/ads/premiersmbpartner/index.html

Google AdWords
AdWords is a cost effective, efficient way for businesses of all sizes to advertise their products and services at exactly the time their customers are looking for them. Using the cost-per-click (CPC) model, businesses can select and bid on keywords related to what they are selling and pay only when an interested user clicks on their ad. Advanced targeting options, customizable ads, and detailed reporting enable advertisers to evaluate the benefits and performance of their cost-per-click advertising efforts. More information is available at www.adwords.google.com.

distributed by
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on DEUTSCHE TELEKOM
12/08 DEUTSCHE TELEKOM : 500mb from kudirkos naumiestis, lithuania to bardinu uzkarda,..
12/08 T MOBILE US : Mobile, Sprin o deploy small cell soluions
12/07 Comeback in banks, tech lifts euro zone stocks as Steinhoff collapses
12/07 T MOBILE US : Mobile honored as one of he bes places o work in 2018, a glassdoor..
12/07 T-Mobile US, Inc. (TMUS) Holdings Increased by Skandinaviska Enskilda Banken ..
12/06 DEUTSCHE TELEKOM : Suspect in five Fayetteville robberies identified
12/06 T-MOBILE US, INC. (NASDAQ : TMUSP) Files An 8-K Other Events
12/06 DEUTSCHE TELEKOM : Digging together
12/06 T-Mobile rolls out buyback plan after Sprint deal talks collapse
12/06 T-Mobile rolls out buyback plan after Sprint deal talks collapse
More news
News from SeekingAlpha
12/06 T-Mobile launches $1.5B buyback program
12/04 German regulator urges accelerating broadband buildout
11/16 T-Mobile +2.8% after discussing 'significant' share buyback
11/15 Deutsche Telekom might merge or float Dutch T-Mobile unit, sell German towers
11/14 Deutsche Telekom introducing connected-car adapter
Financials (€)
Sales 2017 75 125 M
EBIT 2017 9 739 M
Net income 2017 3 571 M
Debt 2017 55 113 M
Yield 2017 4,28%
P/E ratio 2017 20,43
P/E ratio 2018 17,09
EV / Sales 2017 1,72x
EV / Sales 2018 1,67x
Capitalization 73 898 M
Chart DEUTSCHE TELEKOM
Duration : Period :
Deutsche Telekom Technical Analysis Chart | DTE | DE0005557508 | 4-Traders
Technical analysis trends DEUTSCHE TELEKOM
Short TermMid-TermLong Term
TrendsNeutralBearishBearish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 30
Average target price 17,4 €
Spread / Average Target 12%
EPS Revisions
Managers
NameTitle
Timotheus Höttges Chief Executive Officer
Ulrich Lehner Chairman-Supervisory Board
Thomas Dannenfeldt Chief Financial Officer
Claudia Nemat Head-Technology & Innovation
Michael Sommer Member-Supervisory Board
Sector and Competitors
1st jan.Capitalization (M$)
DEUTSCHE TELEKOM-6.08%86 967
VERIZON COMMUNICATIONS-5.06%208 419
NIPPON TELEGRAPH AND TELEPHONE CORP17.45%106 585
TELEFONICA-2.95%52 708
ORANGE-1.35%45 831
SINGAPORE TELECOMMUNICATIONS LIMITED3.85%45 663