PITTSBURGH, Jan. 26, 2015 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S. based full-line omni-channel sporting goods retailer, will be opening its 39(th) store in California and 604(th) store nationwide on Friday, February 6(th) at Coddingtown Mall in Santa Rosa, CA (1975 Cleveland Avenue).

DICK'S three-day grand opening celebration will run through Sunday, February 8(th). The store will open at 8:00 a.m. Friday and Saturday and 9:00 a.m. Sunday.

On Saturday, San Francisco Giants second baseman Joe Panik will make an in-store appearance from 5:00 p.m. to 7:00 p.m.*

The first 100 people in line on Friday will be eligible for a free Reebok Play Dry® T-Shirt. Guests who are in line at 7:45 a.m. on Friday and Saturday and 8:45 a.m. on Sunday will get a chance to open the DICK'S Sporting Goods Gift Locker.** Saturday and Sunday giveaways include a free Mystery Gift Card from $5 to $500 for the first 100 adults in line. **

"We're excited to be joining Santa Rosa with the opening of our newest location," said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "We look forward to offering the finest quality products and highest level of customer service to the Santa Rosa community."

The new location will feature Nike and Under Armour shops, athletic and outdoor apparel and footwear and the latest gear for team sports, fitness, camping, hunting and fishing. More than 40 in-store services by DICK'S certified PROS in sports and outdoor specialties such as bike, golf and fishing will also be available.

Visit DICKS.com/SantaRosa for details and LIKE DICK'S Sporting Goods on Facebook for the latest information on local appearances, special events and brand activations.

*Limit one autograph per person. JOE PANIK WILL NOT SIGN BASEBALLS, BATS, JERSEYS OR PHOTOS. ALL OTHER ITEMS OR THE AUTOGRAPH CARD PROVIDED BY DICK'S SPORTING GOODS WILL BE ACCEPTED FOR AUTOGRAPH. Autographs will be provided on a first-come, first-served basis at the store on the day of event only. Times and appearances are subject to change without notice. See store for details.

**NO PURCHASE NECESSARY. Purchase does not improve chance of winning. Limit one t-shirt, mystery gift card and/or gift locker combination per person, per day. Must be 18+ for gift card and gift locker promotions. See store for details.

About DICK'S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of November 3, 2014, the Company operated more than 595 DICK'S Sporting Goods locations, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops. Headquartered in Pittsburgh, PA, DICK'S also owns and operates Golf Galaxy, Field & Stream and True Runner specialty stores. For more information, visit the Press Room at www.DICKS.com.

Contact: DICK'S Sporting Goods: press@dcsg.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/dicks-sporting-goods-announces-grand-opening-celebration-in-santa-rosa-ca-300024938.html

SOURCE DICK'S Sporting Goods