Direct Line Insurance : Director/PDMR Shareholding

1

Details of the PDMRs / persons closely associated

a)

Name

Steven Maddock ('SM')

Clare Thompson ('CT')

2

Reason for the notification

a)

Position/status

SM - Chief Operating Officer / PDMR

CT - Non-Executive Director / PDMR

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 10¹⁰/₁₁pence ('Shares')

Identification code

GB00BY9D0Y18

b)

Nature of the transaction

A non-discretionary transaction involving the acquisition of Shares following the reinvestment of the 2017 Final and Special Interim Dividends paid to shareholders on 17 May 2018 under the DLG dividend reinvestment plan.

c)

Price(s) and volume(s)

d)

Aggregated information

N/A - single transaction

- Aggregated volume

- Price

e)

Date of the transaction

22 May 2018

f)

Place of the transaction

The London Stock Exchange (XLON)