Miami, FL - May 25, 2016 - Discovery Networks Latin America, a division of Discovery Communications the world's #1 pay TV programmer, and C Squared Networks Ltd, organizers of the Festival of Media Awards, announce the winners of the 1 edition of the Discovery Atlas Brand Purpose Award (D'Atlas). This new award category serves to recognize and celebrate the work done by brands and their corporate owners in the fields of sustainability and corporate social responsibility (CSR). The award ceremony took place on May 19 in Rome, Italy.

Gold was awarded to OMD Guatemala for their 'March of Toys ' campaign for toy retailer Kasperle, which drew attention to the issue of missing children in the Central American country and aimed to reunite them with their families and orphan toys. Judges were impressed by the emotional story and how successfully the campaign created awareness and offered a tight link between the cause and the product. Initiative Peru got the Silver for 'Biciclaje: From plastic bottles to bikes' for Maltin Power, while Bronze was awarded to DPZ&T in Brazil for 'Leia para uma criança,' for Itaú Bank.

The D'Atlas award focuses on promoting initiatives that display positive change in the way brands approach their purpose and how they relate to the significant issues surrounding sustainability and CSR, efforts which currently do not have a pan regional platform for recognition. Entries were evaluated and voted on by a panel of senior media and marketing industry leaders. This inaugural edition of the D'Atlas emphasized work emanating from Latin America. Other regions in the world will be able to participate in the future.

'I am very pleased with the reception this very first edition of the D'Atlas award got from the advertising community in Latin America and sincerely moved by the message of the campaigns entered in this competition,' said Iván Bargueiras, Executive Vice President, Ad Sales, Discovery Networks Latin America/U.S. Hispanic. 'We hope this award will inspire other regions around the globe to embrace causes that make a long lasting impact and we look forward to future opportunities to highlight these efforts.'

Festival of Media Global Awards judge, Paulo Sant'Anna, General Media Director at DPZ&T commented: 'It's been a wonderful experience being able to judge work from my region and particularly campaigns that have raised awareness of sensitive local issues and provided solutions that touched people's lives.'

About Discovery Networks Latin America/U.S. Hispanic

Discovery Networks Latin America/U.S. Hispanic (DLA/USH) is a division of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) the world's #1 pay-TV programmer, reaching 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years, Discovery has been satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including TestTube, Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. In Latin America, the educational initiative Discovery en la Escuela empowers teachers with rich content to improve students' achievements. DLA/USH distributes 13 Discovery brands reaching 402 million cumulative subscribers in 47 countries with programming customized in three languages. This includes two U.S. Hispanic brands for Spanish-speaking audiences in the United States, reaching 13 million cumulative subscribers. For more information, please visit www.discoverycommunications.com

About C Squared

C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. C Squared launched the Festival of Media in Venice in 2007 and the brand now has 4 major events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global along with the M&M Global Awards. The company also owns Cream which has now become the world's largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. More information is available at: www.csquared.cc

Discovery Communications Inc. published this content on 25 May 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 25 May 2016 17:00:05 UTC.

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