Dixons Carphone : Why wait for Black Friday when deals go live today from Currys PC World

• Savings of over £250 available on tech including KitchenAid Stand Mixer
• Fantastic offers available ahead of Black Friday

Monday 13th November: TODAY, Currys PC World has officially kicked off the Black Friday celebrations with hundreds of 'Why Wait' deals, available in store and online across the nation.

With Black Friday nearly two weeks away, and consumers beginning to browse for products they they've always had their eye on, the UK's leading electrical retailer is on hand to help shoppers purchase products at great prices in advance of Black Friday, across all our ranges, from laptops, to cake mixers, TVs and more.

The 'Why Wait' deals feature a range of popular products across the top brands, including KitchenAid, HP and JVC across favourite household appliances, such as the KitchenAid Artisan Stand Mixer offering 49% off and the HP Pavilion 2-in-1 laptop offering a 31% saving.

'Why Wait' prices are guaranteed not to be reduced again when Black Friday comes around, so consumers can shop confidently at Currys PC World, knowing they will not be beaten.

Top Why Wait Deals 2017 include:

Matt Walburn, Brand and Communications Director, Dixons Carphone:"Black Friday is still one of the most important dates in both retailers and consumers shopping calendar but it's great to be able to offer products at a discounted price before the big rush on the 24th November."

He continues"Whether consumers are starting to plan for Christmas or just fancy treating themselves, the fantastic deals across all categories on hundreds of products ensures everyone can enjoy the season of deals without having to wait for Black Friday itself".

Unbeatable deals can be found in store and online with a price promise from the retailer, promising to match or beat any prices from any other major retailer. Shoppers can also make the most of the retailer's Your Plan, the flexible, personalised credit plan designed to make the purchase of big-ticket items much more affordable.

To match any budget and schedule, Currys PC World offers a great range of delivery prices and times, every day of the week with next-day delivery and free delivery available on selected products.