• A third of people in the UK frequently take selfies, with 5.25 billion taken every year
  • One in seven twenty and thirty somethings shares a selfie every day
  • A quarter of all selfies are taken at work

LONDON, 2nd July: A new study has revealed that 14.5 million selfies are now taken every day in the UK, with 4.3 million being shared via social media. One in four (24%) of those shots is captured at work and a third are digitally enhanced in a bid for 'self-ie improvement'.

People aged 25-34 share more selfies than anyone else with an average of 10 per month. One in seven (13%) shares a selfie via social media sites, such as Instagram and Facebook, every day. Looking at the super selfier, one in twenty (5%) 25-34 year olds takes more than 40 pictures of themselves every month and a similar number (6%) share more than three selfies each day with others.

There are also plenty of 'silver selfies' out there, with 18 per cent of over 55s saying they are fans - one in nine take more than six a month.

The research, by Carphone Warehouse to mark the exclusive launch of the Samsung Galaxy S6 in blue, found that it takes an average of three attempts and three minutes of preparation time before people feel they nail the perfect 'blue steel' shot - far less than Kylie Jenner's recent claim of 500 snaps to get it right.

Almost half (48 per cent) prepare for selfies in advance, with hair, make-up and backdrop being the top three things addressed. Even with preparation, over a third (35 per cent) of images are then filtered, altered or enhanced before being posted online. One in five over 45s admit to using a filter every time they take a selfie. Selfie sticks are also now used to capture one in seven (14 per cent) of the UK's selfies and, perhaps surprisingly, a quarter of all selfies are taken in the workplace (24%). One in five (20%) are taken in the bathroom.

However, despite millions of us doing it every day, two thirds (65%) of people in the UK still think people who take selfies are vain. In fact, two out of five selfie lovers have uploaded a selfie with a friend just because they look good, even if their friend didn't - rising to three out of five 25 - 34 year olds.

Self-confessed selfie addict Danielle Armstrong from The Only Way is Essex says, "Behind the scenes, a lot of effort goes into making a selfie look spontaneous and natural. I'm not sure I believe anyone who says otherwise. I probably take more than 20 a day but delete two thirds of them. You've got to prepare properly - your hair, face and outfit - especially before you can share your selfies with the world".

Co-Star Georgia Kousoulou added, "Selfie's are the modern diary - it shows your friends where you've been, who you've been with, what you were wearing. And after a big night out, sometimes it's the best way to remember!"

The Samsung Galaxy S6 is now available in blue, exclusively at Carphone Warehouse. Prices start at £34.99 per month with an upfront cost of £29.99*.

http://www.carphonewarehouse.com/samsung/galaxy-s6
*Based on a 24month contract

-ENDS-

For more information please contact:

Carphone Warehouse Press Office
Ellie Heatrick
ellie.heatrick@edelman.com
0203 047 2298

Top selfie locations

  1. On holiday
  2. In the bedroom
  3. In a mirror
  4. At work
  5. At a festival
  6. 6. While travelling
  7. In a nightclub
  8. In the bathroom
  9. In an expensive restaurant
  10. In changing rooms
  11. In the gym
distributed by