PRESS RELEASE

DIXY APPLIES VIRTUAL REALITY TECHNOLOGIES IN A NEW LOOK, DINOSAURS! PROMO Moscow, Russian Federation, August 14, 2017 DIXY Group announces the launch of an unprecedented promotion entitled Look, Dinosaurs! using AR/VR technologies. The program will start on August 28 in all DIXY chain stores and will continue for two months. Tcc Global - one of the world leaders in creating loyalty promotions in retail - is a strategic partner of the project.

Look, Dinosaurs! promotion will be active in all DIXY stores. The advertising campaign started today. The promotion mechanism is as follows: for a making purchase of at least 400 rubles or purchasing sponsored products participating in the promotion a customer gets an opportunity to buy a set of three stickers with dinosaur images and one chip for just 1 ruble. An owner of 20 chips will be able to buy augmented reality glasses also for just 1 ruble. One of the three stickers in each set contains an AR/VR code. By scanning the sticker AR/VR codes using a special mobile application one will be able see a "live" dinosaur and make countless photos together with it. The augmented reality glasses and the mobile app will let customers dive into a whole prehistorical world of "live" dinosaurs. The stores will also offer colorful albums for sticker collections, also containing lots of interesting and instructive information on dinosaurs.

The mobile application specifically designed for the promotion is available for iOS and Android. The promotion will also include a promo website dino.dixy.ru which will be used to raffle the grand prize - a trip to the Dinopolis dinosaur theme park in Spain for four people. Over 200 product articles from over 40 DIXY suppliers will participate in the promotion.

The previous program Stikeez-2 allowed to sell over 36,000,000 toys and 247,000 special albums. The sales turnover in the DIXY chain increase during the promotion period exceeded market analysts' expectations by 44%.

DIXY Group Marketing Director Irina Ramazanova:

"We strive to make every DIXY promotion a pleasant and interesting adventure eagerly expected and hotly discussed by our customers. Virtual and augmented reality is a technology of the future, and we are convinced that its use in our promotion will arise great interest from both children and grown-ups. Promo activities also provide efficient results for our partners. Based on the results of DIXY's previous projects, sales of goods participating in such promotions grew by an average of 2 to 2.5 times."

Background:

DIXY Group (MICEX: DIXY) is one of Russia's leading companies in food and fast moving consumer goods retail.

As of June 30, 2017 the Company operated 2,717 stores, including 2,550 DIXY convenience stores, 127 Victoria stores and 40 compact hypermarkets MegaMart and MiniMart, located in 754 Russian towns and settlements.

The Group's footprint covers four Federal Districts of Russia: Central, North-West, and Urals, as well as Kaliningrad and Kaliningrad Region.

In 2016, DIXY Group's total revenue amounted to RUR 311 billion.

PJSC DIXY Group's shares are traded in the Moscow Exchange since 2007.

Contacts:

Vladimir Rusanov

Head DIXY Group Press Service

+7 495 223 3337 (ext. 13-09)

+7 903 629 56 03

v.rusanov@dixy.ru pr@hq.dixy.ru http://www.dixygroup.com

OAO DIKSI Grupp published this content on 14 August 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 14 August 2017 08:31:02 UTC.

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