Dolby Laboratories, Inc. : First European Screen for Dolby Atmos Cinema Sound Format Unveiled
06/19/2012| 04:05am US/Eastern
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Groundbreaking new cinema audio technology to be showcased at
CineEurope
Dolby Laboratories, Inc. (NYSE:DLB) today announced the first commercial
cinema in Europe to be equipped with Dolby®
Atmos™ - the new audio platform that will change the
experience of sound in entertainment. The Cinesa Diagonal Mar Screen 9
in Barcelona has been equipped with Dolby Atmos in time for the opening
of CineEurope 2012 and will demonstrate the new sound format throughout
the 3-day industry show. Dolby will also showcase Dolby Atmos and all
its digital cinema offerings at its CineEurope 2012 booth at the
Barcelona CCIB (booth #213).
The Cinesa Diagonal Mar Screen 9 is the first commercial cinema screen
in Europe to be equipped to show content in Dolby Atmos and it is
expected to be joined in the coming months by a number of premium
locations around Europe, including the Empire Leicester Square in
London. They are part of a select list of theaters globally, including
the iconic Hollywood landmark venue the Dolby
Theatre™, which will lead the way in screening content mixed in
Dolby Atmos, such as the new Disney*Pixar animated adventure, Brave.
"We are really excited to be showcasing Dolby Atmos here at CineEurope
in the Cinesa Diagonal Mar as this is the first commercial cinema
anywhere in Europe to be able to demonstrate our new audio platform,"
said Andreas Spechtler, EMEA Regional Vice President, Dolby
Laboratories. "We expect to soon be disclosing more exhibitor partners
to showcase Dolby Atmos across Europe, Middle East, and Africa."
He continued: "It is our most groundbreaking sound innovation to-date
and the initial industry reaction has been overwhelming, so we are now
keen to show the cinema industry here in Europe why Dolby Atmos is
creating such a stir."
Dolby Atmos introduces a hybrid approach to mixing and directs sound as
dynamic objects that envelop the listener, in combination with channels
for playback. It enables adaptive rendering to ensure that the playback
experience is as close as possible to the creator's original vision in
any given environment, irrespective of speaker configuration in the
playback environment. It is an end-to-end solution that takes into
account the entire content pipeline and brings together mixers, studios,
and distributors to create dramatic improvements in the audio experience.
"The Dolby Atmos platform provides content creators with a new creative
freedom to tell their stories," says Andreas Spechtler, "and
demonstrates Dolby's unwavering commitment to advancing the cinema and
entertainment industries with new technologies that help artists realize
their creative vision and create the best entertainment experiences for
consumers."
"We are delighted to be the first exhibitor in Europe to launch the
Dolby Atmos audio platform at Cinesa Diagonal Mar cinema," said John
Donnelly Director of Operations UCI/Odeon Continental Europe. "As
pioneers in the latest cinema technology, we look forward to offering
our customers the sound of the future in the best theatre environment."
Demonstrations of Dolby Atmos for CineEurope delegates will take place
at the Cinesa Diagonal Mar Screen 9, commencing at 2 p.m. on Tuesday,
June 19. The technology can also be viewed at the Dolby booth during
CineEurope.
About Dolby Atmos
Dolby Atmos is the latest sound technology from Dolby Laboratories that
brings a powerful new listening experience with more natural, realistic
cinema sound that truly envelops the audience. It is an end-to-end
solution that takes into account the entire content pipeline and brings
together mixers, studios, and distributors to create dramatic
improvements in the audio experience. The Dolby Atmos platform provides
content creators with a new creative freedom to tell their stories and
simplifies movie distribution with a single universal package to deliver
to audiences the full impact of the artist's intent, regardless of
theatre configuration.
To learn more about Dolby Atmos, visit dolby.com/Atmos.
To share an educational video on Dolby Atmos, visit: https://vimeo.com/40699179
Dolby's virtual press kit for CineEurope is available at dolby.com/news.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that
are essential elements in the best entertainment experiences. Founded in
1965 and best known for high-quality audio and surround sound in
environments from the cinema to the living room to mobile devices, Dolby
creates innovations that enrich entertainment at the movies, at home, or
on the go. For more information about Dolby Laboratories or Dolby
technologies, please visit www.dolby.com.
Forward-Looking Statements
Certain statements in this press release, including statements
regarding Dolby's expectations that it will equip additional theatres in
Europe, the Middle East and Africa with Dolby Atmos, are
"forward-looking statements" that are subject to risks and
uncertainties. These forward-looking statements are based on
management's current expectations. The following important factors,
without limitation, could cause actual results to differ materially from
those in the forward-looking statements: risks associated with building
market acceptance of and demand for Dolby Atmos by filmmakers, studios,
postproduction facilities, cinema operators, and audiences; competition
risks cinema sound technologies; rapid changes in technical requirements
for movie theatrical playback technologies; risks associated with the
health of the motion picture industry in general; risks associated with
developing, maintaining, and strengthening relationships with industry
participants; and other risks detailed in Dolby's Securities and
Exchange Commission filings and reports, including the risks identified
under the section captioned "Risk Factors" in its most recent Periodic
Report on Form 10-Q or 10-K. Dolby disclaims any obligation to update
information contained in these forward-looking statements, whether as a
result of new information, future events, or otherwise.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. All other trademarks remain the property of their
respective owners. W12/25811 DLB-G
Dolby Laboratories
Mark Price, +44 1793 842195
mark.price@dolby.com
© Business Wire 2012
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