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Dr Pepper Snapple Group Inc. : Let's Play Celebrates One-Year Anniversary and Launches National Pledge to Get Kids and Families Active

04/26/2012 | 08:15am US/Eastern
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Join the Cause to Save Play and Take the "Let's Play Pledge" at Facebook.com/LetsPlay

More Than $3 Million in Let's Play Grants Available in 2012 to Build or Fix Up Playgrounds

April marks the one-year anniversary of Let's Play, a community partnership led by Dr Pepper Snapple Group (DPS) to get kids and families active nationwide. Looking forward to a new year, Let's Play invites families to join the cause to save play by taking the "Let's Play Pledge" at Facebook.com/LetsPlay.

Since its official launch in 2011, Let's Play - through DPS's partnership with national nonprofit KaBOOM! - has built and improved 528 playgrounds through 484 grants and projects, giving more than 1.3 million children across North America access to a great place to play. These playgrounds provide an indispensable place for kids to grow and have fun, and give communities an important foundation to help families establish sustainable active lifestyles.

"Within its first year, Let's Play impacted the lives of more than a million children by providing them access to a great place to play - and this is just the start," said Tina Barry, EVP of Corporate Affairs for Dr Pepper Snapple Group. "We're launching the Let's Play Pledge to involve more people than ever in our mission to get families active. We encourage community members to take the Let's Play Pledge and apply for the hundreds of grants we have available."

The Let's Play Pledge - now live at Facebook.com/LetsPlay - challenges families everywhere to commit to keeping play alive. While studies show that play is a critical component to a child's physical, intellectual, social and emotional development, only one in five children in the United States lives within a half-mile of a park or playground. The Let's Play Pledge will serve to raise awareness of this need to save play and motivate families to get involved. There are a number of ways to participate - whether it's taking the Pledge on Facebook, sending the message on to friends and family, joining the Let's Play Community on LetsPlay.com, or applying for a grant in your neighborhood, everyone can do their part to play it forward.

"The Let's Play Pledge is a great way for families to contribute to our shared goal: ensuring that every child in America has a great place to play within walking distance," said Darell Hammond, CEO and founder of KaBOOM!. "Let's Play helped KaBOOM! reach a new level of engagement with local communities in 2011, and we are excited to continue to work together for another impactful year."

In 2012, Let's Play is offering more than $3 million in playground grants to communities across North America. Grants are available in various sizes, ranging from $500 for playground completion projects to $30,000 to help build brand new playgrounds from the ground up. The grants are part of the first Let's Play initiative - a $15 million, three-year commitment to KaBOOM!, the national nonprofit that's saving play by ensuring there is a great place to play within walking distance of every child. Together through Let's Play, DPS and KaBOOM! will build or fix up 2,000 playgrounds by the end of 2013, benefiting an estimated five million children across North America.

Learn more about the hundreds of playground grants available to communities across North America at LetsPlay.com. And join the movement to save play by taking the Let's Play Pledge on Facebook.com/LetsPlay.

About Let's Play

Let's Play is a community partnership led by Dr Pepper Snapple Group (NYSE: DPS) to get kids and families active nationwide. The first Let's Play initiative is a $15 million, three-year commitment to KaBOOM!, the national non-profit that's saving play. Together, through Let's Play, DPS and KaBOOM! will build or fix up 2,000 playgrounds by the end of 2013, benefiting an estimated five million children across North America. For more information, visit Let's Play on Facebook at www.facebook.com/letsplay or online at www.LetsPlay.com.

About Dr Pepper Snapple Group

Dr Pepper Snapple Group (NYSE: DPS) is the leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 9 of our 12 leading brands are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Penafiel, Clamato, Schweppes, Venom Energy, Rose's and Mr & Mrs T mixers. To learn more about our iconic brands and Plano, Texas-based company, please visit www.drpeppersnapple.com.

About KaBOOM!

KaBOOM! is the national non-profit dedicated to saving play. Children today spend less time playing outdoors than any previous generation, a fact that is having disastrous consequences on their health, achievement levels, and overall well-being. To fight this play deficit, social entrepreneur Darell Hammond founded non-profit KaBOOM! in 1996 in Washington, D.C. with a vision of creating a great place to play within walking distance of every child in America. Since then, KaBOOM! has mapped over 89,000 places to play, built more than 2,000 playgrounds, and successfully advocated for play policies in hundreds of cities across the country. KaBOOM! also provides communities with online tools to self-organize and take action to support play on both a local and national level. Hammond chronicles the founding of the organization and the importance of the cause of play in his The New York Times Best Seller KaBOOM!: How One Man Built a Movement to Save Play. The book details how businesses and communities can work together to save play for children across the country. All author proceeds support KaBOOM!. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago and San Mateo, Calif. For more information, visit www.kaboom.org.

Ketchum for Dr Pepper Snapple Group
Alexandra Katich, 646-935-4375
alexandra.katich@ketchum.com
or
KaBOOM!
Mike Vietti, 785-320-2137
mvietti@kaboom.org


© Business Wire 2012
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