Dr Pepper Snapple Group Inc. : Snapple Lightens Up with the Official Launch of Lightly Sweetened Teas
06/11/2012| 08:15am US/Eastern
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Snapple today announces the launch of new Lightly Sweetened Teas, all
natural white teas sweetened with just a touch of real sugar. The teas
are available in two delicious flavors: Peach Passionfruit and Cherry
Pomegranate. At 80 calories per 16-ounce bottle, Snapple Lightly
Sweetened Teas offer consumers a light tasting and refreshing way to
quench their thirst.
Snapple launches new Lightly Sweetened Teas, all natural white teas sweetened with just a touch of real sugar, available in two delicious flavors: Peach Passionfruit and Cherry Pomegranate. (Photo: Business Wire)
"Consumers told us they wanted a light tasting, all-natural tea that
wasn't too sweet, and we listened," said Regan Ebert, vice president of
brand marketing for Snapple. "Lightly Sweetened Teas are a refreshing
way to enjoy exceptional flavors Made from the Best Stuff on Earth®."
The national launch of Snapple Lightly Sweetened teas will be supported
by an integrated marketing campaign, through a national television
campaign, print and online media. Both flavors of Snapple Lightly
Sweetened Teas are now available nationwide at participating retailers
in individual 16-ounce bottles for $1.39 and 6-packs for $5.99. Peach
Passionfruit is also available in 64-ounce bottles.
For full details and a list of participating retailers, visit www.Snapple.com.
About Snapple
Snapple, a brand of Dr Pepper Snapple Group (NYSE: DPS), is a leader in
great-tasting premium beverages. Founded in 1972 by three childhood
friends, Snapple got its start in Greenwich Village, New York and is now
available throughout the United States. Snapple prides itself on
developing, producing and marketing a wide variety of premium beverages,
including ready-to-drink iced teas, juice drinks, 100% juices and water.
DPS is a leading producer of flavored beverages, marketing Snapple and
50-plus other brands across North America and the Caribbean. For more
information, visit Snapple.com
or DrPepperSnapple.com.
For the brand's latest news and updates, follow Snapple at Facebook.com/Snapple
or Twitter.com/Snapple.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50305274&lang=en
Ketchum for Snapple
Eddie Moye, 646-935-4145
eddie.moye@ketchum.com
© Business Wire 2012
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