DST SYSTEMS, INC. NEW YORK - June 9, 2015 - kasina, a DST company providing data-driven insights and distribution solutions to financial companies around the world, today released the results of its research on the use of enterprise social collaboration technology.
The kasina study - "Using Enterprise Social Collaboration for Business Growth and Innovation" - examines the use of social collaboration tools to get knowledgeable recommendations, follow company experts, surface new ideas for generating and retaining business, and keep employees engaged with and vested in the firm.
For the report, kasina analyzed responses to a web-based survey from 33 asset managers and insurers and conducted interviews with marketing and internal communications executives at selected firms. According to kasina's analysis, financial firms know they can no longer afford to rely on intranets and e-mail to enable employees to work together on addressing business needs.
"Effective collaboration requires much more than the ability to share documents, video-conference, and chat, which many firms offer" says Julia Binder, Director of Research for kasina. "But many firms are challenged by too few employees using the tools, lack of executives listening and engaging online, and employees being afraid to post questions and comments. To stay competitive and be innovative, firms need to get the majority of their employees trained to use a single, fully-functional social business platform that fits seamlessly into their workflow."
Among the kasina report's key finding regarding collaboration tools:
- 3 of 5 firms provide social collaboration tools like Salesforce Chatter, IBM Connections, Jive or Yammer, but most firms don't have enough employees using the tools so they are not institutionalized across the enterprise.
- Compliance is involved in the roll-out of social business tools at fewer than half of firms, so employees are afraid to use the social aspects of collaboration because they aren't sure what they can and can't say.
- Most executives aren't using the tools at 2 of 3 firms.
In addition to its findings, kasina, identifies best practices for companies contemplating enterprise social collaboration technology. For companies already using collaboration tools, the report includes recommendations on gaining critical mass, managing social communities, and institutionalizing mass collaboration internally as well as with clients.
"With employees scattered among different offices and time zones, it's essential to connect them across business functions to find the right expert and address client questions more quickly," says Binder. "Leading firms know that mass adoption of integrated social functionality supports enterprise-wide learning, develops collective wisdom, and ultimately serves to increase workforce productivity and innovation."
For more information on kasina's "Using Enterprise Social Collaboration for Business Growth and Innovation" report, contact Myra Bartalos, Marketing Director, at mbartalos@kasina.com.
About kasina
kasina helps leading companies in the financial services industry manage data, gain insight, and ignite change in their business. A wholly-owned subsidiary of DST Systems, New York-based kasina enables companies to transform the way they grow market share through the use of data, research, and advanced analytics in the design, marketing, and distribution of their products. For more information on kasina's distribution intelligence technologies, advanced analytics and research, and strategic advisory services, visit www.kasina.com.
About DST
DST Systems, Inc. is a leading provider of sophisticated information processing and servicing solutions to companies around the world. Through its global enterprise, DST delivers strategically unified transactions and business processing, data management, and customer communications solutions to the asset management, brokerage, retirement, and healthcare markets. Headquartered in Kansas City, MO., DST is a publicly-traded company on the New York Stock Exchange.www.dstsystems.com.
|
distributed by
|
