Inc. (NASDAQ: DTSI), a pioneer in next generation ultra
high-definition audio solutions and audio enhancement technologies,
today announced further collaboration with BYD, a rapidly-growing
automotive and green-energy technology company in China, to expand
implementation of DTS Digital Surround? into four models of BYD
vehicles, set to launch in China in Q2 2013.
"We are thrilled to be able to offer BYD drivers the ability to enjoy a
superior audio entertainment experience from the convenience of their
automobile," said Mr. Wang Chuanfu, chairman and president of BYD. "With
this integration, we continue our focus on partnering with top-tier
companies. This latest integration underscores the value that BYD
provides to drivers looking to enjoy multi-channel audio while on the
DTS' existing alliances enable BYD owners to enjoy high-definition audio
content when listening to the Guangzhou Broadcasting Network (GZBN) and
Anhui FM radio stations in their vehicles. DTS Digital Surround is an
advanced audio codec designed to deliver high-quality surround sound
with greater frequency response and dynamic range.
"With this strategic integration, we are expanding our roster of
automobile manufacturers in China who are looking to incorporate
DTS-powered multi-channel audio systems into vehicles," said George Wu,
general manager, DTS China. "This marks another milestone for DTS as we
continue to expand the adoption of DTS audio technologies in the
"DTS prides itself on offering superior surround sound technologies that
create an immersive and engaging entertainment experience for consumers
on-the-go," said Brian Towne, executive vice president and chief
operating officer at DTS. "BYD's adoption of DTS' premium audio
technologies into additional vehicles enhances customer satisfaction,
and exemplifies the company's dedication to high-quality vehicles."
DTS Digital Surround will be featured in the G6, S6, Sirui and Surui BYD
models. For more information about DTS, please visit www.dts.com,
or connect with DTS on Facebook
and Twitter (@DTS_Inc).
About DTS, Inc.
DTS, Inc. (Nasdaq: DTSI) is a premier audio solutions provider for
high-definition entertainment experiences--anytime, anywhere, on any
device. DTS' audio solutions enable delivery and playback of clear,
compelling high-definition audio which is incorporated by hundreds of
licensee customers around the world, into billions of consumer
electronic devices. From a renowned legacy as a pioneer in high
definition multi-channel audio, DTS became a mandatory audio format in
the Blu-ray Disc standard and is now increasingly deployed in enabling
digital delivery of compelling movies, music, games and other forms of
digital entertainment to a growing array of network-connected consumer
devices. DTS technology is in automotive audio systems, digital media
players, DVD players, game consoles, home theaters, PCs, set-top boxes,
smartphones, surround music content and every device capable of playing
Blu-ray discs. Founded in 1993, DTS' corporate headquarters is located
in Calabasas, California with its licensing operations headquartered in
Limerick, Ireland. DTS also has offices in Los Gatos and Santa Ana,
California, Washington, China, France, Hong Kong, Japan, Singapore,
South Korea, Taiwan and the United Kingdom. Copyright 2013, DTS, Inc.
DTS, the Symbol, and DTS and the Symbol together are registered
trademarks of DTS, Inc. All other trademarks are the properties of their
respective owners. All rights reserved.
Michael A. Farino