BEIJING, March 31, 2015 /PRNewswire/ -- E-Commerce China Dangdang Inc. ("Dangdang" or the "Company") (NYSE: DANG), a leading business-to-consumer e-commerce company in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2014.

Fourth Quarter and Fiscal Year 2014 Highlights


    --  Net Income for the fourth quarter of 2014 was RMB32.8 million ($5.3
        million), or 1.3% of total net revenues, representing an increase of
        51.4% from RMB21.7 million in the fourth quarter of 2013, or 1.1% of
        total net revenues.
    --  Total net revenues for the fourth quarter of 2014 were RMB2,505.0
        million ($403.7 million), a 27.0% increase from the corresponding period
        in 2013. Gross Merchandise Value ("GMV") from the marketplace in the
        fourth quarter of 2014 was RMB2,247.1 million ($362.2 million), a 61.2%
        increase from the corresponding period in 2013. The combination of
        product revenue from principal business and GMV from the marketplace
        reached RMB4,662.3 million ($751.4 million) and grew 42.7%
        year-over-year.
    --  Dangdang had approximately 9.8 million active customers including
        approximately 3.7 million new customers, in the fourth quarter of 2014,
        representing increases of 10% and 20%, respectively, from the
        corresponding period in 2013. Total orders for the fourth quarter of
        2014 were approximately 20.4 million, a 13% increase from the
        corresponding period in 2013.
    --  Mobile orders accounted for 31% of total orders for the fourth quarter
        of 2014, compared to 13% for the corresponding period in 2013.
    --  Total net revenues in fiscal year 2014 were RMB7,957.0 million ($1,282.4
        million), a 25.8% increase from 2013.
    --  Net income in fiscal year 2014 was RMB88.1 million ($14.2 million),
        compared to a net loss of RMB142.9 million in 2013.
    --  GMV from the marketplace in fiscal year 2014 was RMB6,608.3 million
        ($1,065.1 million), a 76.9% increase from 2013.

"2014 was a year of great progress on all fronts. We grew the top line by a healthy rate and posted a full year of profitability. Our principal business is thriving and the third party marketplace continues to perform well. We strengthened our position as the dominant player in China's books and media market while improving our gross margin. We have a fresh new brand image and slogan 'dare to do, and dare to be' which reflects our commitment to offering authentic, high-quality products to earn our customers' trust and recognition. We continue to enjoy strong growth momentum in Mobile Dangdang," said Ms. Peggy Yu Yu, Executive Chairwoman of Dangdang.

"From incurring a loss of RMB142.9 million in 2013 to realizing a profit of RMB88.1 million in 2014, the RMB231.0 million turnaround was remarkable especially given our heavy spending in marketing and our investment in digital books and mobile technology. In 2015, we will continue to develop our principal and marketplace businesses and with our significant market share in China's book industry, we intend to push aggressively in digital content and ebooks to increase customer stickiness. We will also invest heavily in mobile technology and mobile marketing to ride the wave of customer migration into the mobile world. With five consecutive quarters of profitability, we are confident in our ability to deliver strong results," Ms. Peggy Yu Yu concluded.

Fourth Quarter 2014 Results

Dangdang's total net revenues in the fourth quarter of 2014 were RMB2,505.0 million ($403.7 million), a 27.0% increase from the corresponding period in 2013.

Media product revenue for the fourth quarter of 2014 was RMB1,455.2 million ($234.5 million), representing a 21.8% increase from the corresponding period in 2013. General merchandise revenue for the fourth quarter of 2014 was RMB960.0 million ($154.7 million), representing a 41.7% increase from the corresponding period in 2013. Other revenue including revenue from third-party merchants for the fourth quarter of 2014 was RMB89.7 million ($14.5 million), representing a 9.7% decrease from the corresponding period in 2013, primarily due to a decline in shipping revenue from third-party merchants.

Dangdang had approximately 9.8 million active customers, including approximately 3.7 million new customers, in the fourth quarter of 2014, representing increases of 10% and 20%, respectively, from the corresponding period in 2013. Total orders for the fourth quarter of 2014 were approximately 20.4 million, a 13% increase from the corresponding period in 2013.

Gross margin in the fourth quarter of 2014 was 17.1%, compared to 17.6% in the fourth quarter of 2013 and 18.9% in the third quarter of 2014. The year-over-year and quarter-over-quarter decreases in gross margin were due to a larger contribution of general merchandise sales as a percentage of total net revenues and a decline in shipping revenue from third-party merchants.

Fulfillment expenses which include warehousing, shipping and customer service expenses, were RMB219.7 million ($35.4 million), representing 8.8% of total net revenues, compared to 9.4% in the corresponding period in 2013 and 10.1% in the third quarter of 2014. The year-over-year and quarter-over-quarter decreases in fulfillment expenses as a percentage of total net revenues were primarily due to larger order size.

Marketing expenses were RMB119.2 million ($19.2 million), representing 4.8% of total net revenues, compared to 4.2% in the corresponding period in 2013 and 5.5% in the third quarter of 2014. The year-over-year increase in marketing expenses as a percentage of total net revenues reflected increased investment in advertising and marketing programs to build awareness of Dangdang's newer destination categories. The quarter-over-quarter decrease as a percentage of total net revenues was primarily due to significant investments to promote mobile Dangdang and online and offline marketing programs to build awareness of Dangdang's newer destination categories in the third quarter of 2014.

Technology and content expenses were RMB64.0 million ($10.3 million), representing 2.6% of total net revenues, compared to 2.0% in thecorresponding period in 2013 and 2.8% in the third quarter of 2014. The year-over-year increase in technology and content expenses as a percentage of total net revenues was primarily due to increased headcount to support the expansion of mobile Dangdang. The quarter-over-quarter decrease as a percentage of total net revenues was primarily due to operating leverage.

General and administrative expenses were RMB46.5 million ($7.5 million), representing 1.9% of total net revenues, compared to 2.3% in the corresponding period in 2013 and 2.0% in the third quarter of 2014. The year-over-year and quarter-over-quarter decreases in general and administrative expenses as a percentage of total net revenues were primarily due to larger scale and improved management efficiency.

Government grants and value-added tax refunds were RMB43.1 million ($6.9 million) representing 1.7% of total net revenues, compared to 0.6% in the corresponding period in 2013 and 2.2% in the third quarter of 2014. The year-over-year increase as a percentage of total net revenues was primarily due to refunds of value added tax on books that was paid in 2013.

Share-based compensation expenses, which were allocated to related expense line items, were RMB2.2 million ($0.4 million) in the fourth quarter of 2014, compared to RMB3.2 million in the corresponding period in 2013,representing a 30.7% decrease.

Dangdang recorded operating income of RMB22.5 million ($3.6 million) in the fourth quarter of 2014, representing a 217.0% increase from RMB7.1 million in the corresponding period in 2013.

Operating income excluding share-based compensation expenses (non-GAAP) was RMB24.7 million ($4.0 million), representing a 140.2% increase from RMB10.3 million in the corresponding period in 2013.

Net income was RMB32.8 million ($5.3 million), representing a 51.4% increase from RMB21.7 million in the corresponding period in 2013.

Net income excluding share-based compensation expenses (non-GAAP) was RMB35.0 million ($5.6 million), representing a 40.9% increase from RMB24.9 million in the corresponding period in 2013.

Net margin was 1.3%, compared to 1.1% in the corresponding period in 2013. Non-GAAP net margin was 1.4%, compared to a non-GAAP net margin of 1.3% in the corresponding period in 2013.

Diluted earnings per ADS was RMB0.39 ($0.06), compared to RMB0.26 in the corresponding period in 2013.

Non-GAAP diluted earnings per ADS was RMB0.42 ($0.07), compared to RMB0.30 in the corresponding period in 2013.

As of December 31, 2014, Dangdang had cash and cash equivalents, restricted cash, short-term time deposits and held-to-maturity investments of RMB1,399.0 million ($225.5 million), compared to RMB1,213.5 million as of December 31, 2013. As of December 31, 2014, Dangdang had no bank loans.

Capital expenditures for the fourth quarter of 2014 were RMB26.7 million ($4.3 million).

Fiscal Year 2014 Results

Total net revenues in fiscal year 2014 were RMB7,957.0 million ($1,282.4 million), representing a 25.8% increase from 2013.

Media product revenue in 2014 was RMB5,036.0 million ($811.7 million), representing a 24.3% increase from 2013. General merchandise revenue in 2014 was RMB2,599.4 million ($418.9 million), representing a 30.3% increase from 2013. Other revenue including revenues from third-party merchants in 2014 was RMB321.5 million ($51.8 million), representing a 15.1% increase from 2013.

Dangdang had about 24.3 million active customers and 13.3 million new customers in 2014, representing 16% and 24% increases from 2013, respectively. Total orders in 2014 were approximately 72.1 million, a 13% increase from 2013.

Gross margin in the fiscal year 2014 was 18.5%, compared to 17.4% in 2013 due to strong gross margin contribution from books and media products, and the increase in other revenue, representing the sustained scaling of the marketplace.

Fulfillment expenses which include warehousing, shipping and customer service expenses, were RMB775.5 million ($125.0 million), representing 9.7% of total net revenues, compared to 11.5% in 2013. The decrease as a percentage of total net revenues was primarily due to larger order size.

Marketing expenses were RMB374.2 million ($60.3 million), representing 4.7% of total net revenues, compared to 4.1% in 2013. The increase as a percentage of total net revenues was primarily due to increased investment in advertising and marketing programs to build awareness of Dangdang's newer destination categories and to promote mobile Dangdang.

Technology and content expenses were RMB208.2 million ($33.6 million), representing 2.6% of total net revenues, compared to 2.8% in 2013. The decrease as a percentage of total net revenues was primarily due to operating leverage.

General and administrative expenses were RMB165.3 million ($26.6 million), representing 2.1% of total net revenues, compared to 2.4% in 2013. The decrease as a percentage of total net revenues was primarily due to larger scale and improved management efficiency.

Government grants and value-added tax refunds were RMB113.8 million ($18.3 million), representing 1.4% of total net revenues, compared to 0.3% in 2013. The increase as a percentage of total net revenues was primarily due to refunds of value added tax on books that were paid in 2013.

Share-based compensation expenses, which were allocated to the related expense line items, were RMB10.4 million ($1.7 million) in 2014, down 6.2% from RMB11.1 million in 2013.

Dangdang recorded operating income of RMB60.3 million ($9.7 million) in the fiscal year 2014, compared to an operating loss of RMB195.5 million in 2013.

Operating income excluding share-based compensation expenses (non-GAAP) was RMB70.7 million ($11.4 million) in the fiscal year 2014, compared to an operating loss excluding share-based compensation expenses (non-GAAP) of RMB184.4 million in 2013.

Net income was RMB88.1 million ($14.2 million), compared to a net loss of RMB142.9 million in 2013.

Net income excluding share-based compensation expenses (non-GAAP) was RMB98.5 million ($15.9 million), compared to a net loss excluding share-based compensation expenses (non-GAAP) of RMB131.8 million in 2013.

Net margin was 1.1%, compared to a net margin of negative 2.3% in 2013. Non-GAAP net margin was 1.2%, compared to a non-GAAP net margin of negative 2.1% in 2013.

Diluted earnings per ADS was RMB1.06 ($0.17), compared to a diluted loss per ADS of RMB1.78 in the corresponding period in 2013.

Non-GAAP diluted earnings per ADS was RMB1.18 ($0.19), compared to non-GAAP diluted loss per ADS of RMB1.64 in 2013.

Full year capital expenditures were RMB103.8 million ($16.7 million).

Outlook for First Quarter 2015

Dangdang expects total net revenues in the first quarter of 2015 to be approximately RMB2.2 billion, representing year-over-year growth of approximately 28%. The Company also expects GMV from its marketplace to grow at a rate of 49% year-over-year to approximately RMB1.77 billion in the first quarter of 2015. This forecast reflects Dangdang's current and preliminary view, which is subject to change.

Adjustment of Previously Announced Unaudited Financial Results

In connection with the preparation of the unaudited financial information for the year ended December 31, 2014, the Company identified that certain transactions recorded in the three-month periods ended June 30, 2014 and September 30, 2014 did not meet all revenue recognition criteria. Accordingly, the Company's previously announced unaudited net revenues and cost of revenues for the three-month periods ended June 30, 2014 and September 30, 2014 have been adjusted downward by RMB179.1 million and RMB68.3 million, respectively. These adjustments have no impact to the gross profit or net income for such periods. These adjustments have been reflected in the Company's unaudited financial results for fiscal year 2014 reported in this release. The adjusted unaudited consolidated statements of comprehensive income (loss) for the three-month periods ended June 30, 2014 and September 30, 2014 appear in the tables at the end of this release, which replace the previously announced unaudited consolidated statements of comprehensive income (loss) for the same periods in their entirety.

Conference Call Information

Dangdang's management will host an earnings conference call on March 31, 2015 at 8:00 AM U.S. Eastern Time (or 8:00 PM on March 31, 2015 Beijing/Hong Kong time).

Dial-in details for the earnings conference call are as follows:

US: +1-845-675-0437
China, Domestic: +400-620-8038
Hong Kong: +852-3018-6771
International: +65-6723-9381

Please dial in 10 minutes before the call is scheduled to begin and provide the passcode to join the call. The passcode is "Dangdang earnings call."

A replay of the conference call may be accessed by phone at the following number through April 8, 2015:

International: +61-2-8199-0299
Conference ID: 98091668

A live and archived webcast of this conference call will be available at http://ir.dangdang.com through March 31, 2016.

About Dangdang

E-Commerce China Dangdang Inc. is a leading business-to-consumer e-commerce company in China. On its website dangdang.com and through mobile Dangdang, the Company offers books and media products as well as selected general merchandise products including fashion and apparel, baby, children and maternity and home and lifestyle products, among others. It also operates the dangdang.com marketplace program, which allows third-party merchants to sell their products alongside products sourced by the Company. Dangdang is transforming itself into an integrated online shopping experience with prominent destination categories. Dangdang's nationwide fulfilment and delivery capabilities, high-quality customer service support and scalable technology infrastructure enable it to provide a compelling online shopping experience to customers. For more information, please visit ir.dangdang.com.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the outlook for the first quarter 2015 and quotations from management in this announcement, as well as Dangdang's strategic and operational plans, contain forward-looking statements. Dangdang may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Dangdang's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Dangdang's growth strategies; its future business development, results of operations and financial condition; its ability to attract and retain new customers and to increase revenues generated from repeat customers; its expectations regarding demand for and market acceptance of its products and services; trends and competition in China's business-to-consumer e-commerce market; changes in its revenues and certain cost or expense items; the expected growth of the Chinese business-to-consumer e-commerce market; Chinese governmental policies relating to Dangdang's industry and general economic conditions in China. Further information regarding these and other risks is included in Dangdang's annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Dangdang does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of this press release, and Dangdang undertakes no duty to update such information, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement Dangdang's consolidated financial results presented in accordance with United States Generally Accepted Accounting Principles ("GAAP"), we use the following measures as non-GAAP financial measures: non-GAAP operating (loss) income, non-GAAP operating margin, non-GAAP net(loss) income , non-GAAP net margin, non-GAAP diluted (loss) earnings per ADS and adjusted EBITDA (collectively referred to as the "Non-GAAP Financial Measures" thereafter). We define non-GAAP operating (loss) income, non-GAAP operating margin, non-GAAP net (loss) income, non-GAAP net margin and non-GAAP diluted (loss) earnings per ADS as operating (loss) income, operating margin, net (loss) income, net margin and diluted (loss) earnings per ADS excluding the impact of share-based compensation expenses respectively; we define adjusted EBITDA as (loss) income before interest, taxes, depreciation, amortization, other non-operating income, and share-based compensation expenses. We review the Non-GAAP Financial Measures together with net (loss) income to obtain a better understanding of our operating performance. We believe that these Non-GAAP Financial Measures provide meaningful supplemental information regarding the Company's performance and liquidity. However, a limitation of using the Non-GAAP Financial Measures as an analytical tool is that they do not include all items that impact operating (loss) income, operating margin, net (loss) income, and net margin or diluted (loss) earnings per ADS for the period. In addition, because they are not calculated in the same manner by all companies, they may not be comparable to other similar titled measures used by other companies. In light of the foregoing limitations, you should not consider the Non-GAAP Financial Measures in isolation from or as an alternative to operating (loss) income, operating margin, net (loss) income, and net margin or diluted (loss) earnings per ADS prepared in accordance with U.S. GAAP.

For information on the reconciliation between the Non-GAAP Financial Measures and the GAAP financial measures presented in accordance with U.S. GAAP for the periods presented, please see the tables captioned "Non-GAAP operating (loss) income, operating margin and net (loss) income" and "Adjusted EBITDA" at the end of this release.

Investor Contacts:

Tony Hung
Senior Investor Relations Director
E-Commerce China Dangdang Inc.
Phone: +86-10-5799-2301
E-mail: ir@dangdang.com

Sophia Zhou
Investor Relations Director
E-Commerce China Dangdang Inc.
Phone: +86-10-5799-2306
E-mail: ir@dangdang.com

Elaine Ketchmere, CFA
Compass Investor Relations
Phone: +1-310-528-3031
E-mail: eketchmere@compass-ir.com

- Financial Tables Follow -


                                                           E-Commerce China Dangdang Inc.

                                                   UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

                                                      (In thousands, except share related data)



                                                                            As of December 31, 2013    As of December 31, 2014
                                                                            -----------------------    -----------------------

                                                                                      RMB                        RMB                   US$

                                                                                   (Audited)                 (Unaudited)           (Unaudited)

    ASSETS

    Current assets:

    Cash and cash equivalents                                                                  353,273                     350,946                 56,562

    Restricted cash                                                                              6,964                      23,726                  3,824

    Time deposits with original maturities                                                     853,222                     674,363                108,688

    exceeding three months

    Held-to-maturity investments                                                                     -                    350,000                 56,410

    Inventories                                                                              1,760,904                   2,201,170                354,764

    Accounts receivable, net                                                                    37,446                      28,763                  4,636

    Prepaid expenses and other current assets                                                  328,887                     543,180                 87,545

    Amounts due from related parties                                                             2,691                         375                     60
                                                                                                 -----                         ---

    Total current assets                                                                     3,343,387                   4,172,523                672,489
                                                                                             ---------                   ---------                -------


    Fixed assets, net                                                                          241,805                     252,966                 40,771

    Intangible assets, net                                                                      43,316                      42,423                  6,837

    Prepaid expenses and deposits                                                                5,949                      14,589                  2,351
                                                                                                 -----                      ------

    Total assets                                                                             3,634,457                   4,482,501                722,448
                                                                                             =========                   =========                =======


    LIABILITIES AND SHAREHOLDERS' EQUITY

    Current liabilities:

    Accounts payable                                                                         1,970,651                   2,446,848                394,360

    Deferred revenue                                                                           407,794                     627,122                101,074

    Accrued expenses and other current liabilities                                             650,413                     704,483                113,542

    Amounts due to related parties                                                               3,182                       2,237                    361
                                                                                                 -----                       -----

    Total current liabilities                                                                3,032,040                   3,780,690                609,337


    Non-current liabilities                                                                     32,724                      24,227                  3,905
                                                                                                ------                      ------                  -----

    Total liabilities                                                                        3,064,764                   3,804,917                613,242
                                                                                             ---------                   ---------                -------


    Shareholders' equity:

    Class A common shares (par value of                                                            201                         201                     32

    US$0.0001 per share; 686,505,790 shares

    authorized; 270,466,820 and 272,092,590

    shares issued and outstanding as of

    December 31, 2013 and December 31, 2014,

    respectively)


    Class B common shares (par value of                                                            103                         103                     17

    US$0.0001 per share; 313,494,210 shares

    authorized; 131,876,660 shares issued and

    outstanding as of December 31, 2013 and

    December 31, 2014)

    Additional paid-in capital                                                               1,871,095                   1,885,878                303,948

    Accumulated other comprehensive loss                                                     (134,939)                  (129,948)              (20,944)

    Accumulated deficit                                                                    (1,166,767)                (1,078,650)             (173,847)
                                                                                            ----------                  ----------

    Total shareholders' equity                                                                 569,693                     677,584                109,206
                                                                                               -------                     -------                -------

    Total liabilities and shareholders' equity                                               3,634,457                   4,482,501                722,448
                                                                                             =========                   =========                =======



                                                                          E-Commerce China Dangdang Inc.
                                                       UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
                                                                    (In thousands, except share related data)


                                                                                                 Three Months Ended

                                                                                              December 31,                 December 31,              December 31,
                                                                                                                  2013                          2014                     2014
                                                                                                                  ----                          ----                     ----

                                                                                                   RMB                          RMB                       US$

                                                                                               (Unaudited)                  (Unaudited)               (Unaudited)

    Net revenues

      Product revenue                                                                                        1,872,577                     2,415,277                  389,272

        Media                                                                                                1,195,121                     1,455,245                  234,543

        General merchandise                                                                                    677,456                       960,032                  154,729

      Other revenue                                                                                             99,323                        89,714                   14,459
                                                                                                                ------                        ------                   ------


    Total net revenues                                                                                       1,971,900                     2,504,991                  403,731


    Cost of revenues                                                                                       (1,623,956)                  (2,076,168)               (334,618)
                                                                                                            ----------                    ----------                 --------


    Gross profit                                                                                               347,944                       428,823                   69,113
                                                                                                               -------                       -------                   ------


    Operating expenses:

      Fulfillment                                                                                            (185,348)                    (219,690)                (35,408)

      Marketing                                                                                               (82,807)                    (119,176)                (19,208)

      Technology and content                                                                                  (39,241)                     (63,993)                (10,314)

      General and administrative                                                                              (45,493)                     (46,506)                 (7,495)

      Government grants and value-added tax refunds                                                             12,051                        43,065                    6,941
                                                                                                                ------                        ------                    -----


    Total operating expenses, net                                                                            (340,838)                    (406,300)                (65,484)
                                                                                                              --------                      --------                  -------


    Income from operations                                                                                       7,106                        22,523                    3,630


    Interest income                                                                                              9,598                        12,764                    2,057


    Interest expense                                                                                             (240)                            -                       -


    Other income (expenses), net                                                                                 5,196                       (2,488)                   (401)
                                                                                                                 -----                        ------                     ----


    Income before income taxes                                                                                  21,660                        32,799                    5,286


    Income tax expenses                                                                                              -                            -                       -
                                                                                                                   ---                          ---                     ---


    Net income                                                                                                  21,660                        32,799                    5,286
                                                                                                                ======                        ======                    =====



    Net income attributable to common                                                                           21,660                        32,799                    5,286
    shareholders



    Income  per common share:

                                             - Basic                                                              0.05                          0.08                     0.01

                                             - Diluted                                                            0.05                          0.08                     0.01


    Income per ADS:

                                             - Basic                                                              0.27                          0.41                     0.07

                                             - Diluted                                                            0.26                          0.39                     0.06


    Income  allocated to common shareholders
    used in income per share/ADS calculation:

                                             - Basic                                                            21,660                        32,799                    5,286

                                             - Diluted                                                          21,660                        32,799                    5,286

    Shares used in income per common share
    computation:


    Class A common shares:

                                             - Basic                                                       270,351,248                   272,009,317              272,009,317

                                             - Diluted                                                     414,771,148                   416,206,757              416,206,757

    Class B common shares:

                                             - Basic                                                       131,876,660                   131,876,660              131,876,660

                                             - Diluted                                                     131,876,660                   131,876,660              131,876,660


    ADSs used in income per ADS calculation:

                                             - Basic                                                        80,445,582                    80,777,195               80,777,195

                                             - Diluted                                                      82,954,230                    83,241,351               83,241,351


    Other comprehensive loss

      Foreign currency translation adjustment, net                                                            (11,940)                      (7,810)                 (1,259)
          of taxes



    Comprehensive income attributable to                                                                         9,720                        24,989                    4,027
    common shareholders





                                                                                                                                             E-Commerce China Dangdang Inc.

                                                                                                                       UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE (LOSS) INCOME

                                                                                                                                        (In thousands, except share related data)


                                                                                                                                                                                             Twelve Months Ended


                                                                                                                                                                                        December 31,                    December 31,               December 31,

                                                                                                                                                                                                              2013 2014                       2014
                                                                                                                                                                                                              ---- ----                       ----

                                                                                                                                                                                             RMB                             RMB                        US$

                                                                                                                                                                                          (Audited)                      (Unaudited)                (Unaudited)

    Net revenues

        Product revenue                                                                                                                                                                                  6,045,573                      7,635,450                   1,230,611

          Media                                                                                                                                                                                          4,050,122                      5,036,039                     811,662

          General merchandise                                                                                                                                                                            1,995,451                      2,599,411                     418,949

        Other revenue                                                                                                                                                                                      279,425                        321,513                      51,818
                                                                                                                                                                                                           -------                        -------                      ------


    Total net revenues                                                                                                                                                                                   6,324,998                      7,956,963                   1,282,429


    Cost of revenues                                                                                                                                                                                   (5,224,114)                   (6,487,201)                (1,045,547)
                                                                                                                                                                                                        ----------                     ----------                  ----------


    Gross profit                                                                                                                                                                                         1,100,884                      1,469,762                     236,882
                                                                                                                                                                                                         ---------                      ---------                     -------


    Operating expenses:

        Fulfillment                                                                                                                                                                                      (727,683)                     (775,534)                  (124,993)

        Marketing                                                                                                                                                                                        (260,988)                     (374,227)                   (60,314)

        Technology and content                                                                                                                                                                           (180,158)                     (208,214)                   (33,558)

        General and administrative                                                                                                                                                                       (148,919)                     (165,284)                   (26,639)

        Government grants and value-added tax refunds                                                                                                                                                       21,392                        113,781                      18,338
                                                                                                                                                                                                            ------                        -------                      ------


    Total operating expenses, net                                                                                                                                                                      (1,296,356)                   (1,409,478)                  (227,166)
                                                                                                                                                                                                        ----------                     ----------                    --------


    (Loss) income from operations                                                                                                                                                                        (195,472)                        60,284                       9,716


    Interest income                                                                                                                                                                                         30,727                         44,839                       7,227


    Interest expense                                                                                                                                                                                       (6,042)                             -                          -


    Other income (expenses), net                                                                                                                                                                            27,922                       (17,006)                    (2,741)
                                                                                                                                                                                                            ------                        -------                      ------


    (Loss) income before income taxes                                                                                                                                                                    (142,865)                        88,117                      14,202


    Income tax expenses                                                                                                                                                                                          -                             -                          -
                                                                                                                                                                                                               ---                           ---                        ---


    Net (loss) income                                                                                                                                                                                    (142,865)                        88,117                      14,202
                                                                                                                                                                                                          ========                         ======                      ======



    Net (loss) income attributable to common shareholders                                                                                                                                                (142,865)                        88,117                      14,202
                                                                                                                                                                                                          ========                         ======                      ======


    (Loss) income per common share:

    - Basic                                                                                                                                                                                                 (0.36)                          0.22                        0.04

    - Diluted                                                                                                                                                                                               (0.36)                          0.21                        0.03


    (Loss) income per ADS:

    - Basic                                                                                                                                                                                                 (1.78)                          1.09                        0.18

    - Diluted                                                                                                                                                                                               (1.78)                          1.06                        0.17


    (Loss) income allocated to common

    shareholders used in (loss) income per

    share/ADS calculation:

    - Basic                                                                                                                                                                                              (142,865)                        88,117                      14,202

    - Diluted                                                                                                                                                                                            (142,865)                        88,117                      14,202

    Shares used in (loss) income per common share computation:


    Class A common shares:

    - Basic                                                                                                                                                                                            269,520,110                    271,445,384                 271,445,384

    - Diluted                                                                                                                                                                                          401,416,715                    416,533,054                 416,533,054

    Class B common shares:

    - Basic                                                                                                                                                                                            131,896,605                    131,876,660                 131,876,660

    - Diluted                                                                                                                                                                                          131,896,605                    131,876,660                 131,876,660


    ADSs used in (loss) income per ADS

    calculation:

    - Basic                                                                                                                                                                                             80,283,343                     80,664,409                  80,664,409

    - Diluted                                                                                                                                                                                           80,283,343                     83,306,611                  83,306,611


    Other comprehensive (loss) income

        Foreign currency translation                                                                                                                                                                      (42,873)                         4,991                         804
                                                                                                                                                                                                           -------                          -----                         ---

    adjustment, net of taxes


    Comprehensive (loss) income                                                                                                                                                                          (185,738)                        93,108                      15,006
                                                                                                                                                                                                          ========                         ======                      ======

    attributable to common shareholders


    Share-based compensation

    (In thousands)

                                                                                                                                                                                           Three Months Ended
                                                                                                                                                                                           ------------------

                                                                                                                                                                                        December 31,                    December 31,               December 31,

                                                                                                                                                                                                              2013 2014                       2014
                                                                                                                                                                                                              ---- ----                       ----

                                                                                                                                                                                             RMB                             RMB                        US$

                                                                                                                                                                                         (Unaudited)                     (Unaudited)                (Unaudited)


    Share-based compensation expenses included are as follows:

    Operating expenses:

        Fulfillment                                                                                                                                                                                            457                            573                          93

        Marketing                                                                                                                                                                                              128                            124                          20

        Technology and content                                                                                                                                                                                 222                            298                          48

        General and administrative                                                                                                                                                                           2,387                          1,218                         196

    Total                                                                                                                                                                                                    3,194                          2,213                         357
                                                                                                                                                                                                             =====                          =====                         ===



    Share-based compensation

    (In thousands)

                                                                                                                                                                                           Twelve Months Ended
                                                                                                                                                                                           -------------------

                                                                                                                                                                                        December 31,                    December 31,               December 31,

                                                                                                                                                                                                              2013                           2014                        2014
                                                                                                                                                                                                              ----                           ----                        ----

                                                                                                                                                                                             RMB                             RMB                        US$

                                                                                                                                                                                          (Audited)                      (Unaudited)                (Unaudited)


    Share-based compensation expenses included are as follows:

    Operating expenses:

        Fulfillment                                                                                                                                                                                          1,755                          2,126                         343

        Marketing                                                                                                                                                                                              412                            509                          82

        Technology and content                                                                                                                                                                                 964                          1,075                         173

        General and administrative                                                                                                                                                                           7,977                          6,707                       1,081

    Total                                                                                                                                                                                                   11,108                         10,417                       1,679
                                                                                                                                                                                                            ======                         ======                       =====



    (1) This announcement contains translations of certain RMB amounts into U.S. dollars at specified rates solely for the convenience of the reader.
    Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB6.2046 to US$1.00, the noon buying rate on Dec 31,
    2014 in the City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York.


    (2) Each ADS represents five common shares of the Company.


    Non-GAAP operating income, operating margin and net income

    (In thousands)

                                                                                                                                                                                           Three Months Ended
                                                                                                                                                                                           ------------------

                                                                                                                                                                                        December 31,                    December 31,               December 31,

                                                                                                                                                                                                              2013                           2014                        2014
                                                                                                                                                                                                              ----                           ----                        ----

                                                                                                                                                                                             RMB                             RMB                        US$

                                                                                                                                                                                         (Unaudited)                     (Unaudited)                (Unaudited)


    Income from operations                                                                                                                                                                                   7,106                         22,523                       3,630

    Share-based compensation expenses                                                                                                                                                                        3,194                          2,213                         357
                                                                                                                                                                                                             -----

    Non-GAAP operating income                                                                                                                                                                               10,300                         24,736                       3,987
                                                                                                                                                                                                            ======                         ======                       =====


    Operating margin                                                                                                                                                                                          0.4%                          0.9%                       0.9%

    Share-based compensation expenses                                                                                                                                                                         0.1%                          0.1%                       0.1%
                                                                                                                                                                                                               ---

    Non-GAAP operating margin                                                                                                                                                                                 0.5%                          1.0%                       1.0%
                                                                                                                                                                                                               ===                            ===                         ===


    Net income                                                                                                                                                                                              21,660                         32,799                       5,286

    Share-based compensation expenses                                                                                                                                                                        3,194                          2,213                         357
                                                                                                                                                                                                             -----

    Non-GAAP net income                                                                                                                                                                                     24,854                         35,012                       5,643
                                                                                                                                                                                                            ======                         ======                       =====



    Non-GAAP operating (loss) income, operating margin and net (loss) income

    (In thousands)


                                                                                                                                                                                           Twelve Months Ended
                                                                                                                                                                                           -------------------

                                                                                                                                                                                        December 31,                    December 31,               December 31,

                                                                                   2013                                                                                                                       2014 2014
                                                                                   ----                                                                                                                       ---- ----

                                                                                                                                                                                             RMB                             RMB                        US$

                                                                                                                                                                                         (Unaudited)                     (Unaudited)                (Unaudited)


    (Loss) income from operations                                                                                                                                                                        (195,472)                        60,284                       9,716

    Share-based compensation expenses                                                                                                                                                                       11,108                         10,417                       1,679

    Non-GAAP operating (loss) income                                                                                                                                                                     (184,364)                        70,701                      11,395
                                                                                                                                                                                                          ========                         ======                      ======


    Operating margin                                                                                                                                                                                         -3.1%                          0.8%                       0.8%

    Share-based compensation expenses                                                                                                                                                                         0.2%                          0.1%                       0.1%

    Non-GAAP operating margin                                                                                                                                                                                -2.9%                          0.9%                       0.9%
                                                                                                                                                                                                              ====                            ===                         ===


    Net (loss) income                                                                                                                                                                                    (142,865)                        88,117                      14,202

    Share-based compensation expenses                                                                                                                                                                       11,108                         10,417                       1,679

    Non-GAAP net (loss) income                                                                                                                                                                           (131,757)                        98,534                      15,881
                                                                                                                                                                                                          ========                         ======                      ======


    Adjusted EBITDA

    (In thousands)

                                                                                                                                                                                           Three Months Ended
                                                                                                                                                                                           ------------------

                                                                                                                                                                                        December 31,                    December 31,               December 31,

                                                                                   2013                                                                                                                       2014 2014
                                                                                   ----                                                                                                                       ---- ----

                                                                                                                                                                                             RMB                             RMB                        US$

                                                                                                                                                                                         (Unaudited)                     (Unaudited)                (Unaudited)


    Income from operations                                                                                                                                                                                   7,106                         22,523                       3,630

    Add back?

        Depreciation and amortization                                                                                                                                                                       12,112                         14,249                       2,297

        Share-based compensation expenses                                                                                                                                                                    3,194                          2,213                         357
                                                                                                                                                                                                             -----                          -----                         ---

        Adjusted EBITDA                                                                                                                                                                                     22,412                         38,985                       6,284
                                                                                                                                                                                                            ======                         ======                       =====



    Adjusted EBITDA

    (In thousands)

                                                                                                                                                                                           Twelve Months Ended
                                                                                                                                                                                           -------------------

                                                                                                                                                                                        December 31,                    December 31,               December 31,

                                                                                                                                                                                                              2013 2014                       2014
                                                                                                                                                                                                              ---- ----                       ----

                                                                                                                                                                                             RMB                             RMB                        US$

                                                                                                                                                                                         (Unaudited)                     (Unaudited)                (Unaudited)

    (Loss) income from operations                                                                                                                                                                        (195,472)                        60,284                       9,716

    Add back?

        Depreciation and amortization                                                                                                                                                                       48,929                         54,350                       8,760

        Share-based compensation expenses                                                                                                                                                                   11,108                         10,417                       1,679
                                                                                                                                                                                                            ------                         ------                       -----

        Adjusted EBITDA                                                                                                                                                                                  (135,435)                       125,051                      20,155
                                                                                                                                                                                                          ========                        =======                      ======


                                                                           E-Commerce China Dangdang Inc.

                                                         UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

                                                                      (In thousands, except share related data)

                                                                                                                                 Three Months Ended
                                                                                                                                 ------------------

                                                                                                                               June 30,             September 30,
                                                                                                                                     2014                       2014

                                                                                                                                  RMB                    RMB

                                                                                                                             (Unaudited)             (Unaudited)

    Net revenues

      Product revenue*                                                                                                          1,701,177                  1,850,662

        Media*                                                                                                                  1,176,871                  1,252,250

        General merchandise                                                                                                       524,306                    598,412

      Other revenue                                                                                                                80,477                     83,877
                                                                                                                                   ------                     ------


    Total net revenues*                                                                                                         1,781,654                  1,934,539


    Cost of revenues*                                                                                                         (1,423,084)               (1,568,827)
                                                                                                                               ----------                 ----------


    Gross profit                                                                                                                  358,570                    365,712
                                                                                                                                  -------                    -------


    Operating expenses:

      Fulfillment                                                                                                               (189,779)                 (195,290)

      Marketing                                                                                                                  (81,543)                 (106,625)

      Technology and content                                                                                                     (47,040)                  (53,619)

      General and administrative                                                                                                 (41,594)                  (39,549)

      Government grants and value added tax refunds                                                                                15,980                     42,468
                                                                                                                                   ------                     ------


    Total operating expenses, net                                                                                               (343,976)                 (352,615)
                                                                                                                                 --------                   --------


    Income from operations                                                                                                         14,594                     13,097


    Interest income                                                                                                                10,426                     13,645


    Interest expense                                                                                                                    -                         -


    Other income, net                                                                                                               3,801                    (2,200)
                                                                                                                                    -----                     ------


    Income before income taxes                                                                                                     28,821                     24,542


    Income tax expense                                                                                                                  -                         -
                                                                                                                                      ---                       ---


    Net income                                                                                                                     28,821                     24,542
                                                                                                                                   ======                     ======



    Net income attributable to common shareholders                                                                                 28,821                     24,542
                                                                                                                                   ======                     ======


    Income per common share:

                                             - Basic                                                                                 0.07                       0.06

                                             - Diluted                                                                               0.07                       0.06


    Income per ADS:

                                             - Basic                                                                                 0.36                       0.30

                                             - Diluted                                                                               0.35                       0.29


    Income allocated to common shareholders used in income
    per share/ADS calculation:

                                             - Basic                                                                               28,821                     24,542

                                             - Diluted                                                                             28,821                     24,542

    Shares used in income per common share computation:


    Class A common shares:

                                             - Basic                                                                          271,309,522                271,729,455

                                             - Diluted                                                                        416,177,972                417,283,285

    Class B common shares:

                                             - Basic                                                                          131,876,660                131,876,660

                                             - Diluted                                                                        131,876,660                131,876,660


    ADSs used in income per ADS calculation:

                                             - Basic                                                                           80,637,236                 80,721,223

                                             - Diluted                                                                         83,235,594                 83,456,657


    Other comprehensive income (loss)

      Foreign currency translation adjustment, net of taxes                                                                           156                       (76)

      Unrealized gain on available-for-sale investments, net of taxes                                                                 978                          -

      Transferred to statements of comprehensive income of                                                                              -                   (1,493)
         realized gain on available-for-sale investments, net of taxes
                                                                                                                                                                ---


    Comprehensive income attributable to common shareholders                                                                       29,955                     22,973
                                                                                                                                   ======                     ======


    * These line items have been adjusted, as set forth in detail below.


    (In thousands)

                       Previous Announced Amount   Adjusted Amount                       Change
                       -------------------------   ---------------                       ------

                                Q2 2014                              Q3 2014                      Q2 2014                Q3 2014               Q2 2014             Q3 2014
                                -------                                                           -------                -------                                   -------

                                  RMB                                  RMB                          RMB                    RMB                   RMB                 RMB

                              (Unaudited)                          (Unaudited)                  (Unaudited)            (Unaudited)


    Product Revenue                      1,880,299                             1,918,928                     1,701,177               1,850,662           (179,122)          (68,266)

    Media                                1,355,993                             1,320,516                     1,176,871               1,252,250           (179,122)          (68,266)

    Total net revenues                   1,960,776                             2,002,805                     1,781,654               1,934,539           (179,122)          (68,266)


    Cost of revenues                   (1,602,206)                          (1,637,093)                  (1,423,084)            (1,568,827)            179,122             68,266

    Gross profit                           358,570                               365,712                       358,570                 365,712                   -                 -


    Non-GAAP operating income, operating margin and net income

    (In thousands)


                                                                          Three Months Ended
                                                                          ------------------

                                                                               June 30,           September 30,
                                                                                             2014                 2014
                                                                                             ----                 ----

                                                                                 RMB                   RMB

                                                                             (Unaudited)           (Unaudited)


    Income from operations                                                                 14,594               13,097

    Share-based compensation expenses                                                       2,890                2,118
                                                                                                                -----

    Non-GAAP operating income                                                              17,484               15,215
                                                                                           ======               ======


    Operating margin                                                                         0.8%                0.7%

    Share-based compensation expenses                                                        0.2%                0.1%
                                                                                                                  ---

    Non-GAAP operating margin                                                                1.0%                0.8%
                                                                                              ===                  ===


    Net income                                                                             28,821               24,542

    Share-based compensation expenses                                                       2,890                2,118
                                                                                                                -----

    Non-GAAP net income                                                                    31,711               26,660
                                                                                           ======               ======



    * These line items have been adjusted, as set forth in detail below.



                                               Q2 2014
                                               -------

                                        Previous              Adjusted   Change
                                       Announced               Amount
                                         Amount
                                         ------

                                      (Unaudited)           (Unaudited)


    Operating margin                                   0.7%        0.8%         0.1%

    Share-based compensation expenses                  0.2%        0.2%            -

    Non-GAAP operating margin                          0.9%        1.0%         0.1%
                                                        ===          ===           ===

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/dangdang-announces-unaudited-fourth-quarter-and-fiscal-year-2014-results-300058359.html

SOURCE E-Commerce China Dangdang Inc.