BEIJING, Oct. 21 /PRNewswire-Asia/ -- eFuture Information Technology Inc.
(Nasdaq: EFUT, "eFuture"), a leading provider of software and services in
China's retail and consumer goods industries, today announced that the
Company's Fast Moving Consumer Goods ("FMCG") Business Unit, one of its six
strategic business units, has signed a software license contract for eFuture
ONE E-Channel with Fujian Hengan Holding Co., Ltd. ("Fujian Hengan"), a
leading customer-oriented FMCG company in China, to provide a Visual
Distributor Resources Planning ("VDRP") solution.

VDRP is a web-based product designed to meet the distribution and network
management needs of manufacturers. Based on IBM Websphere middleware, this
program employs a 3-layer structure by combining advanced management models
and up-to-date information technology methods in order to establish
independent distribution channels with operations expanding to nationwide
retail terminals. By allowing companies to efficiently monitor and manage
their entire distribution and sales network directly with distributors,
eFuture's VDRP system helps customers to make a reasonable production schedule
while cutting channel costs and improving the channel efficiency. Customers
who benefit from this solution include large manufacturers of household and
personal care products, as well as food, beverage, and alcohol producers.

The eFuture ONE E-Channel VDRP system will be deployed in both Fujian
Hengan's headquarters and at its 1000+ distributors across China.

Adam Yan, Chairman and CEO of eFuture, said, "This contract is the latest
in a series of new business agreements that we have recently signed,
demonstrating our growing position as the software and service provider of
choice to China's leading retail and consumer goods companies. We are excited
about the opportunity to work with Fujian Hengan, a major player in the
production, distribution and sale of personal hygiene products and food and
snack products in China. We are confident that our cutting edge VDRP solution
and ongoing support services will help Fujian Hengan cut costs and improve the
efficiency of its distribution network."

About Fujian Hengan holding Co., Ltd.

Established in 1985, Fujian Hengan Holding Co., Ltd ("Fujian Hengan" or
the "Company") is a core company of Hengan International Group Company Limited
("Hengan International" or the "Group", SEHK stock code: 1044). Hengan
International started as a manufacturer and has today become a leading
customer-oriented fast moving consumer goods provider responsible for
production, sales and marketing. The company's products include Anle sanitary
napkins and Meltable Glue Material for Sanitary Napkins. It was awarded one of
the National Top 500 Country Enterprises and one of the National Top 500
Foreign Investment Enterprises. Today, Hengan International is mainly engaged
in the production, distribution and sales of personal hygiene products and
food and snack products in China. The Group currently operates a nationwide
sales and distribution network and owns 23 PRC subsidiaries in 14 provinces.
The shares of Hengan International have been listed on the Hong Kong Stock
Exchange since 1998. For more information, please visit
http://www.hengan.com/en/ .

About eFuture Information Technology Inc.

eFuture Information Technology Inc. (NASDAQ: EFUT) is a leading provider
of software and services in China's rapidly growing retail and consumer goods
industries. eFuture provides integrated software and services to manufacturers,
distributors, wholesalers, logistics companies and retailers in China's front-
end supply chain (from factory to consumer) market, especially in the retail
and fast moving consumer goods industries. eFuture currently serves over 15
Fortune 500 companies, over 1,000 retailers and over 5,000 suppliers operating
in China. eFuture is one of IBM's premier business partners in Asia Pacific
and is a strategic partner with Oracle, Microsoft, JDA, Motorola and Samsung
Network China. eFuture has more than 600 employees and 20 branch offices
across China. For more information about eFuture, please visit
http://www.e-future.com.cn .

For more information, please contact:

eFuture Contacts:

Investor Contact:
Troe Wen, Company Secretary
eFuture Information Technology Inc.
Tel: +86-10-5293-7699
Email: ir@e-future.com.cn

Investor Relations (US):
Mahmoud Siddig
Taylor Rafferty
Tel: +1-212-889-4350
Email: eFuture@Taylor-Rafferty.com

Investor Relations (HK):
Ruby Yim
Taylor Rafferty
Tel: +852-3196-3712
Email: eFuture@Taylor-Rafferty.com

Media Contact:
Jason Marshall
Taylor Rafferty
Tel: +1-212-889-4350
Email: eFuture@Taylor-Rafferty.com

SOURCE eFuture Information Technology Inc.