Eagle Eye : Update on Placing

THIS ANNOUNCEMENT AND THE INFORMATION CONTAINED HEREIN IS RESTRICTED AND IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN, INTO OR FROM THE UNITED STATES, AUSTRALIA, CANADA, THE REPUBLIC OF SOUTH AFRICA, THE REPUBLIC OF IRELAND, NEW ZEALAND OR JAPAN OR ANY OTHER JURISDICTION IN WHICH SUCH RELEASE, PUBLICATION OR DISTRIBUTION WOULD BE UNLAWFUL. THIS ANNOUNCEMENT HAS NOT BEEN APPROVED BY THE LONDON STOCK EXCHANGE, NOR IS IT INTENDED THAT IT WILL BE SO APPROVED.

26 March 2017

Eagle Eye Solutions Group PLC

('Eagle Eye' or the 'Company')

Update on Placing

Eagle Eye (AIM: EYE), the SaaS technology company that validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries, is pleased to confirm that following its announcement released earlier today 2,666,667 Ordinary Shares have been conditionally placed by Investec Bank plc with certain institutional and other investors at a price of 225.0 pence per Placing Share to raise approximately £6.0 million (before expenses).

The Company confirms that each of the Directors and PDMRs have participated in the Placing as set out in the Company's announcement released earlier today.

The Placing remains conditional on, inter alia, the passing of the Resolutions which are to be proposed at a General Meeting of the Company to be held on 12 June 2017 and Admission taking place on 13 June 2017 (or such later time as the Company and Investec may agree, being not later than 30 June 2017).

Capitalised terms used in the announcement released earlier today in relation to the Placing shall have the same meanings in this announcement.

Expected Timetable of Principal Events

For further information, please contact:

Notes:

1. References to times in this announcement are to London time (unless otherwise stated).

2. The dates and timing of the events in the above timetable and in the rest of this announcement are indicative only and may be subject to change.

3. If any of the above times or dates should change, the revised times and/or dates will be notified by an announcement through a Regulatory Information Service.

Information on Eagle Eye

www.eagleeye.com

Eagle Eye is a leading SaaS technology company that securely validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries.

The Company's digital marketing platform, Eagle Eye AIR, enables the secure, real-time, multi-channel issuance, management and redemption of digital promotions and rewards, replacing previously used paper-based methods. Our Eagle Eye platform creates a network effect between merchants, distributors and brands enabling stronger connections and value to all parties. Through our four products we enable brands and merchants to reduce cost, improve their customer offer and accelerate their innovation.

The Company's current customer base includes leading names in UK grocery, retail and hospitality including Asda, J Sainsbury, Greggs, JD Sports, Ladbrokes, Marks & Spencer, Mitchells & Butlers, Pizza Express, Tesco and Thomas Pink.

This announcement should be read in its entirety. In particular, you should read and understand the information provided in the 'Important Notices' section below.

IMPORTANT NOTICES

This announcement is not an offer of securities for sale, or solicitation of an offer to purchase securities, in the United States. The Placing Shares have not been and will not be registered under the United States Securities Act of 1933, as amended (the 'US Securities Act') or with any securities regulatory authority of any state or jurisdiction of the United States, and may not be offered, sold or transferred, directly or indirectly, in the United States unless the Placing Shares are registered under the US Securities Act or pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the US Securities Act, in each case in compliance with any applicable securities laws of any state or other jurisdiction of the United States. There will be no public offering of the Placing Shares in the United States.

Investec Bank plc is authorised by the Prudential Regulatory Authority and regulated in the United Kingdom by the Prudential Regulation Authority and the Financial Conduct Authority and is acting exclusively for the Company and no one else in connection with the Placing and will not be responsible to anyone (including any Placees) other than the Company for providing the protections afforded to its clients or for providing advice in relation to the Placing or any other matters referred to in this announcement.

No representation or warranty, express or implied, is or will be made as to, or in relation to, and no responsibility or liability is or will be accepted by Investec or by any of its respective affiliates or agents as to, or in relation to, the accuracy or completeness of this announcement or any other written or oral information made available to or publicly available to any interested party or its advisers, and any liability therefore is expressly disclaimed.