SINGAPORE, 20 July 2012 - CallmyNameTM, with its revolutionary proprietary name-dialing technology solution, and Eastcompeace Technology (ECP), one of the world's leading manufacturers of SIM cards announces the next region of their strategic partnership.

CallmyName's solution provides a universal SIM & Smartphone dialer-based solution for dialing names, making handsets that use it "call-name" enabled. The dialer facilitates dialing of alphanumeric characters in lieu of phone numbers on almost any GSM feature or smart phone. Individuals and businesses can register call names that are comprised of letters, digits and symbols in any sequence, combination, language or length.

ECP will deploy CallmyName's name-dialing technology into its Asian GSM SIM cards, in addition to smart phone dialers already available free of charge from respective application stores, thus allowing mobile subscribers to literally call 'names' from any mobile device in the market.

As the leading supplier to all major mobile operators around the world, ECP is well-placed to lead the deployment to Asia's largest telecom operator groups, such as SingTel, China Mobile, and others.

Speaking at the inaugural Asian launch of CallmyName in Singapore on 18 July 2012, both parties reiterated their aim to target the SIM card base. Soon, millions of mobile subscribers will be able to start calling names.


Daniel Hu, Vice President of ECP: The Technology developed by CallmyName presents a pioneering and innovative user experience that will help operators to deepen and enrich their relationships with their business customers and subscribers. We believe that this technology will be adopted as a common service by mainstream users worldwide in the coming years and we intend to take an active lead role in this trend.

Tony Chew, CEO of CallmyName:  2012 will become the breakthrough year for name dialing services in the global mobile market. We are ready to expand to new territories; this and the new agreement is undoubtedly a significant milestone. Our mobile call name system will soon become a unique marketing leverage point for businesses of all sizes and types, one that will strengthen their relationships with their existing and prospective clients.


Eastcompeace
Eastcompeace Technology Co.,Ltd. is a World Leading provider of Smart Card products, related system integration and overall Solution. With a strong R&D and application development team, as well as a World class Certified GSM SAS production facility, Eastcompeace is currently providing GSM SIM, 3G USIM, 4G LTE as well as CDMA RUIM/OMH products to Network Operators worldwide.

The CallmyName  Solution
The technology developed by CallmyName is the world's first solution for name dialing on any mobile handset, through a technology embedded on the handset's SIM card. Once deployed, the SIM card can accept letters dialed and send them over the network as if they were regular dialing destinations.

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