StubHub, the world’s largest ticket marketplace, has unveiled a new logo
for the first time since 2005.
“This logo update reflects StubHub’s evolution away from a purely
transactional ticketing company,” said StubHub Head of Brand and
Creative Bridget Burton. “We’re not just about selling tickets
anymore. As we refresh the logo, we’re also renewing our focus on fans,
helping them celebrate their passions and encouraging them to discover
and experience more live events.”
Rooted in San Francisco, and founded by fans for fans, StubHub’s new
look is a matured version of the existing logo, with the well-known
speech bubble and ticket-mark-exclamation. All elements have been very
subtly refreshed with a custom typeface and an official exclamation
mark, which is a departure from the anachronistic ticket stub,
intimating the company’s broader business, beyond ticketing.
The new design work was done by San Francisco-based Duncan/Channon,
StubHub's longtime agency.
“The challenge was to maintain the elements that StubHub, the market
leader, is so well known for and reinvigorate them for today," said
Duncan/Channon CCO Mike Lemme. "This new package brings a sense
of the brand as modern, efficient, easy, but also lively, dynamic and a
lot of fun."
The new logo was unveiled in the latest release of the company’s native
app, available in iOS and Android, which also included an integration
with Uber, linking customers to seamlessly plan transportation for
events purchased on StubHub in the United States, Canada and the United
Over the next few months, the company will undergo a total brand
refresh, to include improvements to its imagery and color palette.
StubHub is the world's largest ticket marketplace, enabling fans the
choice to buy and sell tickets to tens of thousands of sports, concert,
theater and other live entertainment events on desktop, tablet or
mobile, as well as the ability to discover local live music through its
iOS app StubHub Music. Offering a superior fan experience at its core,
StubHub reinvented the ticket resale market in 2000 and continues to
lead it through innovation through numerous industry firsts, including
the introduction of the industry’s first ticketing application, first
interactive seat mapping tool and the first live entertainment Fan
Rewards program. The market leader, StubHub is partners with major
organizations and brands, including more than 60 teams in MLB, NBA, NHL,
MLS and NCAA, plus ESPN, NBC Digital, AEG and Paciolan. Throughout North
America and Europe, StubHub provides the total end-to-end event going
experience that is the way ticket buying should be.
StubHub is an eBay company (NASDAQ: EBAY). For more information on
StubHub, visit StubHub.com,
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