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EBAY INC (EBAY)

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Ebay : study warns search ads have no "measurable benefit"

06/09/2014 | 02:21am US/Eastern

Following a new study published in conjunction with Berkeley and Chicago universities, the auction site has claimed that adverts in search engines have "no measurable benefits" to the advertiser. Ebay's report warned that most search adverts on most search terms have little effect on sales, concluding that the medium may be "beyond the peak of its efficacy".

(c) 2014 City A.M.

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