StubHub, the world’s largest ticket marketplace, has signed a multi-year
agreement with the Naval Academy Athletic Association, making it the
Exclusive Ticket Marketplace of Naval Academy Athletics. The agreement
is in partnership with Spectra Ticketing & Fan Engagement, provider of
integrated ticketing and marketing services.
The agreement with Navy includes ticketing integration and sponsorship
rights for all on-campus football and men’s basketball events. This is
StubHub’s first full integrated partnership that also includes
sponsorship with an Armed Forces program, and builds on its position as
a major partner and sponsor in the collegiate space, working with more
than 40 Division I universities.
“We cannot be more excited to enter into a partnership with StubHub. We
believe that this partnership will provide our department with the tools
to welcome new fans to our games while at the same time providing
unparalleled customer service to our current ticket holders,” said Navy
Sr. Associate A.D. for Ticket Operations Matt Munnelly.
Through StubHub’s strategic partnership integration with industry-leader
Spectra Ticketing & Fan Engagement, Navy season ticket holders will
access StubHub as the exclusive ticket marketplace of the Midshipmen.
The service is a fully integrated ticketing platform, which allows
season- and single-game ticket holders the opportunity to resell tickets
with confidence and ease on the world’s largest ticket marketplace,
while also providing buyers a safe and secure shopping experience, with
instant tickets upon purchase, via mobile delivery or print-at-home.
“We are delighted to expand our partnership with a leading service
academy in Navy Athletics to integrate the world’s largest marketplace
for Midshipmen fans to have access to incredible football and men’s
basketball tickets,” said Kim Damron, chief operating officer,
Spectra Ticketing & Fan Engagement. “Through our partnership
with StubHub, Navy now provides an exclusive, fan-friendly ticket
marketplace for fans to buy and sell tickets with clear pricing guidance
via industry-leading technology.”
The industry-leading technology, paired with StubHub’s wealth of data,
will also provide fans of Naval Athletics with the clearest pricing
guidance and the most accurate recommendations to get the very best
value. Every transaction is also backed by StubHub’s 100% money-back Fan
Protect Guarantee and access to exceptional 24/7 customer service.
“StubHub is thrilled to add our first-ever full Armed Forces partnership
with Naval Academy Athletics to our NCAA portfolio,” said Brian
O’Malley, sr. manager, business development, StubHub. “We look
forward to providing the Navy sports community with our trusted and
secure platform that provides an exceptional ticketing buying and
selling experience, and to supporting Midshipmen football and men’s
basketball in the years to come.”
As part of the agreement, StubHub will receive sponsorship and marketing
assets, including digital and in-venue advertising and hospitality for
on-campus football and men’s basketball events, plus co-branded email
and social media promotions.
The Navy Midshipmen kick off their 2016 football season on Saturday,
September 3 in Annapolis against Fordham.
our mission is simple: help fans find fun. We connect fans with their
favorite teams, shows and artists and introduce them to the ones they'll
love next. As the largest ticket marketplace in the U.S., we enable fans
to buy and sell tickets to tens of thousands of events, whenever they
want, through our desktop and mobile experiences, including our StubHub
and StubHub Music apps for iPhone, iPad, Apple Watch and Android.
Offering a superior fan experience at its core, StubHub reinvented the
ticket resale market in 2000 and continues to lead it through
innovation. Our industry firsts include the introduction of the first
ticketing application and the first interactive seat mapping tool. Our
business partners include more than 60 teams in MLB, NBA, NHL, MLS and
NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. Throughout
North America, the United Kingdom and Germany, StubHub provides the
total end-to-end event going experience. StubHub is an eBay company
(NASDAQ: EBAY). For more information on StubHub, visit StubHub.com
or follow @StubHub on Twitter,
About Spectra Ticketing & Fan Engagement
Spectra's Ticketing & Fan Engagement division is a leader in ticketing,
fundraising, marketing, and analytics solutions with over 35 years of
experience. Spectra Ticketing & Fan Engagement enables college athletic
programs, arenas, professional sports, and performing arts clients to
sell more than 120 million tickets per year.
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