This week, eBay launched a significant partnership with the
Network, driving positive business results paired with
social and environmental impact. The partnership creates a
new type of shopping experience that connects buyers
directly to the experts in the game and business of golf:
PGA Professionals. Through an online storefront
called The Pro Shops by PGA Trade-In Network +
eBay, customers will have access to a full inventory
of equipment - both new and used - that has been sourced
and inspected by PGA Professionals. Available via PGA.com and
offers golfers of all levels authentic products at great
This new partnership is a prime example of how an
innovative, customer-focused idea can dovetail with social
innovation efforts in such a way that everyone - from
enthusiasts and PGA professionals, to the industry and the
planet - wins. The program itself is explored in a
blog post from eBay's Green Team, but here are a few
things that make this partnership so unique.
The Pledge to "Play It On"
PGA Professionals, who are members of the PGA Trade-In
Network, can participate in the storefront by taking the
"Play It On" pledge. A small but critical action, it's
this pledge that makes the experience so unique. By
promising to "Play It On," PGA Professionals guarantee
they'll do three things: 1) encourage the trade-in and
resale of golf equipment; 2) use their expertise to ensure
authenticity and integrity; and 3) share their knowledge
and passion for the game.
In turn, golfers of all levels can shop more confidently
and responsibly knowing they're not only buying direct from
the most trusted sources in the sport, but from individuals
who are dedicated to growing and sharing the legacy of the
game. And since the listings will include traded-in
equipment that the PGA Professionals have accepted at their
physical stores, buyers can also consider buying used to
lighten the impact on their wallets and on the planet.
How It Came to Be
"The idea for this program came out of the Emerging
Verticals team at eBay after learning about the PGA
Trade-In Network Value Guide from talking to a big golf
equipment seller on eBay," said Andy Feierfeil, eBay's
Senior Product Marketing Manager, Sporting Goods. "Sporting
Goods really hadn't been considered from a vertical
standpoint since 2004. When we did look into the category,
we noted that golf equipment was one of the big
contributors to the business."
"Partnering with the PGA is one of many investments that
will be made this year to drive incremental GMV via a
trusted/branded golf experience," Feierfeil added.
"Regardless of your playing the level, the value
proposition for golf enthusiasts on eBay has been raised
through the expected increase of available equipment for
purchase from the experts in the game."
"The President of the PGA Trade-In Network saw what we had
done with Patagonia, and
together with eBay's Social Innovation team we came up with
the idea for a branded storefront on eBay that would serve
the golf community, as well as eBay's social and
environmental goals," Feierfeil noted.
Caitlin Bristol, eBay's Global Manager of Green, is excited
about how the storefront engages an enthusiast audience in
an effort that goes beyond just generating transactions on
eBay. "The trade-in aspect of the partnership has
far-reaching impact," she said. "By further developing the
second-hand market for previously used equipment, we're
broadening the reach of the game, with less impact on the
environment - all while enabling PGA Professionals to grow
their small businesses."
Whether purchasing a club to complete your set or just some
balls for a day on the course, the new site is designed to
be a one-stop destination for authentic, affordable golf
equipment - both used and new -that has been sourced and
inspected by PGA Professionals. Check it out today!