Edding : porcelain brushpens – singularly creative

In response to the wishes of customers, the porcelain brushpen will now be offered in individual packs. Available in 15 different colours, they're so simple to use that even beginners can have fun designing right from the start, producing fantastic creations in next to no time at all. The smooth consistency of the ink ensures that the vibrant colour is distributed evenly, without dripping or running - on porcelain, glazed ceramic or oven-proof glass. And because the brush tip of the edding porcelain brushpen is extremely versatile, it's easy to draw both fine lines and broad brush strokes.

Dealers and customers alike will be impressed by the fresh, new-look design of these popular porcelain brushpen sets. Complete with a transparent window that affords a clear view of the products, these sets are also much easier to re-close after use. Although the tried-and-tested colour combinations of mixed primary colours, warm reds and cool blue/green shades remain unchanged, the new sets are now slimmer: not only will this make shelf placement easier, it also means they can be effortlessly incorporated into the edding PoS shop.

Comprehensive sales support at the PoS

To boost sales, edding can provide dealers with a range of attractive promotional materials. As well as a new display for presenting sets, there will also be two display units with different layouts for single pens. A test station has also been designed. Customers will be able to try out the products in up to four colours, enabling them to witness their superb quality and see for themselves just how easy they are to handle. In order to attract customers and inspire them to make impulse purchases, the test station and all the display units are illustrated with possible ideas for use.

For dealers wishing to run their own promotions in their online shop or on their website, edding can also provide attractive online banners and creative adverts. edding sales representatives are always happy to help with any individual questions; in addition, edding can give advice on placement recommendations in the PoS shop, as well as on specific shelf layouts or topic tables.

To coincide with the relaunch, edding will be showing new decorating ideas on its website www.edding-creative.de. End consumers will also be kept informed about new product developments and inspirations via our regular newsletter.