EDLEUN GROUP, INC. 
By October 21, 2011
(TSX-V:EDU) (the "Corporation"), the leading consolidator and developer of Early Learning & Care centres across Canada, announced today that it has granted 600,000 stock options to Mr. Leslie Wulf, Vice Chairman, Corporate Development and 400,000 stock options to Mr. Dale Kearns, Chief Financial Officer as part of the Board's compensation review process and in recognition of the contributions that Mr. Wulf and Mr. Kearns have made to the Corporation since its founding in 2010. The exercise price of the options is $1.10 per common share, a premium of approximately 22% to the closing price of the Corporation's common shares on October 20, 2011, and the price of the Corporation's most recent equity offering in May 2011. Each stock option entitles the holder thereof to acquire one common share of the Corporation. The stock options vest as to one-third (1/3) on December 31, 2012, one-third (1/3) on December 31, 2013 and one third (1/3) on December 31, 2014. The options expire five years from the date of grant.
Edleun is the leading provider of high-quality, educational child care in Canada.
The Company is committed to providing children, families and employers with access to, and choice of, quality early childhood education programs, helping Canadians balance their work and family lives.The Company's objectives include the acquisition and improvement of existing child care centres and development of new child care centres across Canada.
Edleun ispursuing the development of new "State of the Art" child care centres in a number of Calgary and Edmonton residential communities which are currently underserved.
Dale Kearns, Chief Financial Officer, of Edleun Group, Inc. at (403) 705-0362, or Nick Hurst of the Equicom Group, Inc. at (403) 218-2835.
Certain statements in this Release which are not historical facts may constitute forward-looking statements or forward-looking information within the meaning of applicable securities laws ("forward-looking statements"). Any statements related to Edleun's projected revenues, earnings, growth rates, revenue mix, staffing and resources, and product plans are forward looking statements as are any statements relating to future events, conditions or circumstances. The use of terms such as "believes", "anticipated", "expected", "projected", "targeting", "estimate", "intend" and similar terms are intended to assist in identification of these forward-looking statements. Readers are cautioned not to place undue reliance upon any such forward-looking statements. Such forward-looking statements are not promises or guarantees of future performance and involve both known and unknown risks and uncertainties that may cause the actual results, performance, achievements or developments of Edleun to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements. Forward-looking statements are based on management's current plans, estimates, projections, beliefs and opinions. Except as required by law, Edleun does not undertake any obligation to update forward-looking statements should assumptions related to these plans, estimates, projections, beliefs and opinions change.
The Company undertakes no obligation, except as required by law, to update publicly or otherwise any forward-looking information, whether as a result of new information, future events or otherwise, or the above list of factors affecting this information. Many factors could cause the actual results of Edleun to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements.
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About Edleun Group, Inc.
CALGARY, Alberta - Edleun Group, Inc.
TO SENIOR MANAGEMENT
EDLEUN GROUP, INC. ANNOUNCES GRANT OF STOCK OPTIONS
NEWS RELEASE
FOR IMMEDIATE RELEASE
EDLEUN GROUP, INC.
