Layout 3 THIS DOCUMENT IS IMPORTANT AND REQUIRES YOUR IMMEDIATE ATTENTION. If you are in any doubt as to the contents of this document or the action you should take, you are recommended to seek your own personal financial advice from your own stockbroker, solicitor, accountant or other independent financial adviser authorised under the United Kingdom Financial Services and Markets Act 2000 (as amended). This document does not constitute any offer to issue or sell or a solicitation of any offer to subscribe for or buy Ordinary Shares.

Copies of this document are either being sent to Shareholders or are available for inspection on the Company's website. If you have sold or otherwise transferred all of your Ordinary Shares, please forward this document and the accompanying documents to the purchaser or transferee or to the stockbroker, bank or other agent through whom the sale or transfer was made for onward transmission to the purchaser or transferee. Such documents should not, however, be forwarded or transmitted into any jurisdiction in which such act would constitute a validity of the relevant laws in such jurisdiction. If you have sold or transferred part only of your holding you should retain these documents and contact your stockbroker, bank or other agent through which the sale or transfer was effected immediately.

The distribution of this document and the accompanying documents in jurisdictions other than the United Kingdom may be restricted by law and therefore persons into whose possession this document comes should inform themselves about and observe any such restrictions. Any failure to comply with these restrictions may constitute a violation of the securities laws of any such jurisdiction.

The definitions set out on pages 3 to 5 of this document have the same meaning herein.





ELECTRIC WORD PLC

(incorporated and registered under the Companies Act 1985 in England and Wales with registered number 3934419)


Proposed sale of shareholding in iGaming Business Limited and Notice of General Meeting


This document should be read as a whole. Your attention is drawn to the letter from the Chairman of the Company, which is set out in Part I of this document, recommending that you vote in favour of the Resolution to be proposed at the General Meeting

Notice of a General Meeting of Electric Word plc, to be held at the offices of Memery Crystal LLP, 44 Southampton Buildings, London, WC2A 1AP at 10.00 a.m. on 4 January 2016, is set out at the end of this document. The action to be taken in respect of the General Meeting is set out in the letter from the Chairman of the Company.

A summary of the action to be taken by Shareholders is set out on page 9 of this document and in the Notice of General Meeting. Completion and return of the Form of Proxy will not prevent you from attending and voting in person at the General Meeting.

If you are unable to attend and vote at the General Meeting, a Form of Proxy for use at the meeting is enclosed. To be valid, Forms of Proxy should be completed, signed and returned so as to be received by the Company's registrars, Computershare Investor Services PLC, The Pavilions, Bridgwater Road, Bristol BS99 6ZY as soon as possible, but in any event so as to be received not later than 10.00 a.m. on 30 December 2015. Completion and return of a Form of Proxy will not prevent a Shareholder from attending the meeting and voting in person. Please refer to the detailed notes contained in the Notice of General Meeting and the Form of Proxy.

Trillium Partners Limited, which is authorised and regulated in the United Kingdom by the Financial Conduct Authority, is acting exclusively for Electric Word plc and no one else in connection with the matters referred to in this announcement and apart from the responsibilities and liabilities, if any, which may be imposed on Trillium Partners Limited by the Financial Services and Markets Act 2000 and the regulatory regime established thereunder, Trillium Partners Limited will not be responsible to anyone other than Electric Word plc for providing the protections afforded to clients of Trillium Partners Limited or for providing advice in relation to the matters referred to in this announcement.

Panmure Gordon (UK) Limited, which is authorised and regulated in the United Kingdom by the Financial Conduct Authority, is acting exclusively for Electric Word plc and no one else in connection with the matters referred to in this announcement and apart from the responsibilities and liabilities, if any, which may be imposed on Panmure Gordon (UK) Limited by the Financial Services and Markets Act 2000 and the regulatory regime established thereunder, Panmure Gordon (UK) Limited will not be responsible to anyone other than Electric Word plc for providing the protections afforded to clients of Panmure Gordon (UK) Limited or for providing advice in relation to the matters referred to in this announcement.

CONTENTS


Page

Expected Timetable of Principal Events 2 Definitions 3 Part I Letter from the Chairman 6 Part II Summary of the principal terms and conditions of the Sale Agreement 10 Notice of General Meeting 12


EXPECTED TIMETABLE OF PRINCIPAL EVENTS


Date of this document 18 December 2015


Latest time and date for receipt of Form of Proxy in respect

of the General Meeting and Voting Record Time 10.00 a.m. on 30 December 2015 Date and time of the General Meeting 10.00 a.m. on 4 January 2016 Anticipated completion of the Sale 4 January 2016

  1. Each of the times and dates in the above timetable is subject to change. If any of the above times and/or dates change, the revised times and/or dates will be notified to Shareholders by announcement on a Regulatory Information Service.

  2. All of the above times refer to London time unless otherwise stated.

  3. All events in the above timetable following the General Meeting are conditional upon approval by Shareholders of the Resolution.

DEFINITIONS


The following definitions apply throughout this document unless the context requires otherwise:


"Act" the Companies Act 2006


"Adjusted EBITDA" EBITDA adjusted for restructuring and acquisition-related credits and costs, and share-based payment costs, as well as the tax impact of those adjusting items and any non-cash tax credits and charges


"Affiliate Contract" the agreement between Affiliate Media and iGB dated

2 July 2009 setting out the terms of the joint venture relating to gaming affiliates in relation to which Affiliate Media assigned its rights to SBG in January 2011


"Affiliate Media" Affiliate Media Inc. of 32 Discovery Suite, Irvine, CA 92618, United States of America


"AIM" the AIM market operated by the London Stock Exchange


"AIM Rules" the AIM Rules for Companies published by the London Stock Exchange from time to time


"Board" or"Directors" the board of directors of the Company whose names

appear on page 6 of this document


"Business Day" a day (other than a Saturday or Sunday) when banks are usually open for business in London


"Clarion" Clarion Events Limited, a company incorporated in England and Wales with registered number 00454826


"Company" Electric Word plc, a company incorporated in England and Wales with registered number 3934419


"Completion" completion of the Sale on the terms set out in the Sale Agreement


"Continuing Group" the Company and its subsidiaries but excluding the Gaming Interests, Radcliffe Solutions Limited and Radcliffe Publishing Limited


"EBITDA" earnings before interest, tax, depreciation and amortisation of goodwill and intangible assets


"Existing Group" the Company and its Subsidiaries (including iGB)


"Existing Shares" the 407,590,795 Ordinary Shares in issue at the date of this document


"FCA" the UK Financial Conduct Authority


"Form of Proxy" the form of proxy for use by Shareholders in connection with the General Meeting, which is enclosed with this document


"Gaming Interests" the gaming interests of the Company comprising a 70 per cent. indirect shareholding in iGaming Business Limited and SBG's interest in the Affiliate Contract "General Meeting" the general meeting of the Company convened for

10.00 a.m. on 4 January 2016, notice of which is set out at the end of this document


"iGaming Business Limited" or"iGB" iGaming Business Limited, a 70 per cent. owned

Subsidiary of the Company and the subject of the proposed Sale


"iGB Group" iGB and its Subsidiary


"iGB Shares" ordinary shares of 0.01 pence each in the capital of iGB


"IFRS" International Financial Reporting Standards


"Independent Directors" the Directors other than Stephen Routledge, who may be

conflicted by reason of his interest in Trillium Partners


"IPR Assignment" the agreement between the Company, the Sellers and iGB (amongst others) pursuant to which the Company and the Sellers agree to transfer to iGB all intellectual property rights they hold that are used by iGB


"London Stock Exchange" London Stock Exchange plc


"Net Debt" the amount by which indebtedness of the iGB Group exceeds or is less than its cash balances


"Net Working Capital" the amount by which working capital of the iGB Group exceeds or is less than £zero


"Notice of General Meeting" the notice of General Meeting set out at the end of this

document


"Ordinary Shares" ordinary shares of 1 pence each in the capital of the Company


"Panmure Gordon" Panmure Gordon (UK) Limited, the Company's nominated adviser and broker, which is incorporated in England and Wales with the registered number 4915201


"Resolution" the resolution to be proposed at the General Meeting and set out in the Notice of General Meeting at the end of this document


"Sale" the proposed sale by SBG of its 70 per cent. shareholding in its Subsidiary, iGB, to Clarion pursuant to the Sale Agreement


"Sale Agreement" the conditional sale and purchase agreement dated 17 December 2015 between the Sellers and Clarion


"Sale Shares" the 826,100 iGB Shares to be sold by the Sellers to Clarion pursuant to the Sale Agreement


"SBG" SBG Companies Limited, a Subsidiary of the Company


"Sellers" SBG (which holds 70 per cent. of the issued share capital in iGB) and Michael Caselli (who holds 30 per cent. of the issued share capital in iGB)


"Shareholder" a holder of Ordinary Shares

Electric Word plc issued this content on 2015-12-18 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2015-12-18 09:54:33 UTC

Original Document: http://www.electricwordplc.com/sites/electricwordplc.com/files/shareholder_circular_electric_word_plc.pdf