Military tanks become Tanksis to beat the rush hour
Thursday October 27th 2011: The London commute received a
radical facelift after Tanks became the latest mode of
transport to tackle the London rush hour, marking the launch
of new blockbuster video game Battlefield 3.
A team of armoured tanks known as Tanksi's took London by
storm this week as they invaded traditional taxi ranks and
carried lucky commuters to work. The new kings of the road
dwarfed black cabs and made buses give way as they steam
rolled to their destinations.
Asking for no fares, the 16 tonne Abbot tanks battled the
usual traffic chaos as they navigated the jammed up streets
around famous London landmarks including, Big Ben, Trafalgar
Square, Westminster, and even Buckingham Palace.
The first ever Tanksi rank appeared outside Waterloo Station,
to mark the launch of the game (out Friday 28th October) and
they will make an explosive return to the capital tomorrow
morning (Friday) to offer lucky commuters another unique way
to travel across London.
Tom Goldberger from Battlefield 3 publishers Electronic Arts
said: "Tanksis have been brought to the Capital to make the
urban battlefield that is London's roads more of a joy than
the daily chore they currently are. We wanted to launch
Battlefield 3 in style and are looking forward to
ferrying excited game fans and commuters around the city
today."
Battlefield 3 is released today (Friday 28th October) and is
available on Playstation 3, Xbox 360 and PC.
For more information on the Tanksis,
Battlefield 3
or for copies of the game, please contact the EA press office
on 0203 100 6600 or
EA@mischiefpr.com
About Battlefield 3
Battlefield 3™ is the next installment in the
internationally acclaimed
Battlefield series.
Battlefield 3 captures the intense reality of modern
warfare across the globe. Players step into the role of the
elite U.S. Marines and experience heart-pounding missions
across diverse locations including Paris, Tehran and New
York. As a U.S. Marine in the field, periods of tension and
anticipation are punctuated by moments of complete chaos. As
bullets whiz by, as walls crumble, as explosions force
players to the ground, the battlefield feels more alive and
interactive than ever before.
In single-player, multiplayer and co-op,
Battlefield
3 is a near-future war game depicting international
conflicts spanning land, sea and air. Players are dropped
into the heart of the combat whether it occurs on dense city
streets where they must fight in close quarters or in wide
open rural locations that require long range tactics.
About Electronic Arts (EA)
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is a leading global interactive entertainment
software company. Founded in 1982, the Company develops,
publishes, and distributes interactive software worldwide for
video game systems, personal computers, wireless devices and
the Internet. Electronic Arts markets its products under four
brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal
2010, EA posted GAAP net revenue of $3.7 billion and had 27
titles that sold more than one million units. EA's
homepage and online game site is
www.eagames.co.uk. More
information about EA's products and full text of press
releases can be found on the Internet at
www.eagames.co.uk/press.
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