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Electronic Arts Inc. : COMBATTING THE COMMUTE

10/28/2011 | 06:15am
Military tanks become Tanksis to beat the rush hour

Thursday October 27th 2011: The London commute received a radical facelift after Tanks became the latest mode of transport to tackle the London rush hour, marking the launch of new blockbuster video game Battlefield 3.

A team of armoured tanks known as Tanksi's took London by storm this week as they invaded traditional taxi ranks and carried lucky commuters to work. The new kings of the road dwarfed black cabs and made buses give way as they steam rolled to their destinations.

Asking for no fares, the 16 tonne Abbot tanks battled the usual traffic chaos as they navigated the jammed up streets around famous London landmarks including, Big Ben, Trafalgar Square, Westminster, and even Buckingham Palace.

The first ever Tanksi rank appeared outside Waterloo Station, to mark the launch of the game (out Friday 28th October) and they will make an explosive return to the capital tomorrow morning (Friday) to offer lucky commuters another unique way to travel across London.

Tom Goldberger from Battlefield 3 publishers Electronic Arts said: "Tanksis have been brought to the Capital to make the urban battlefield that is London's roads more of a joy than the daily chore they currently are. We wanted to launch Battlefield 3 in style and are looking forward to ferrying excited game fans and commuters around the city today."

Battlefield 3 is released today (Friday 28th October) and is available on Playstation 3, Xbox 360 and PC.

For more information on the Tanksis, Battlefield 3 or for copies of the game, please contact the EA press office on 0203 100 6600 or EA@mischiefpr.com

About Battlefield 3
Battlefield 3™ is the next installment in the internationally acclaimed Battlefield series.  Battlefield 3 captures the intense reality of modern warfare across the globe. Players step into the role of the elite U.S. Marines and experience heart-pounding missions across diverse locations including Paris, Tehran and New York. As a U.S. Marine in the field, periods of tension and anticipation are punctuated by moments of complete chaos. As bullets whiz by, as walls crumble, as explosions force players to the ground, the battlefield feels more alive and interactive than ever before.

In single-player, multiplayer and co-op, Battlefield 3 is a near-future war game depicting international conflicts spanning land, sea and air. Players are dropped into the heart of the combat whether it occurs on dense city streets where they must fight in close quarters or in wide open rural locations that require long range tactics.

About Electronic Arts (EA)
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.eagames.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.eagames.co.uk/press.  ;
 
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