ELECTRONIC ARTS INC. Industry First Digital and In-Store Activity Ahead of Launch of BattlefieldTM Hardline
Guildford, UK. - February 27, 2015 - In a first of its kind digital and in-store activity, Electronic Arts Inc. (NASDAQ: EA) UK and GAME, the UK's largest video games retailer have today launched a one-week Evidence Sweep taking place in each of their 321 stores nationwide. Bringing to life the Scanner from theBattlefield™ Hardline single player campaign with the GAME Scan It! app, wannabe Detectives that head in-store are able to unlock 1,000 reward points, claim a free Battlefield Hardline t-shirt and enter to win the chance to lead their crew in the upcoming Battlefield Hardline: Live.
The 10 steps for customers to fulfil their duties in the Evidence Sweep are as follows:
- Find and visit your nearest GAME store
- Connect to GAME's free in-store Wi-Fi
- Download the GAME mobile app
- Select the Scan It! functionality
- Sweep store for Evidence
- Once found, equip the Scanner and scan the Evidence
- Watch the Battlefield Hardline: Live - GET A PIECE OF THE ACTION video on their phone
- Pre-order Battlefield Hardline
- Pick up your free Battlefield Hardline t-shirt*
- Purchase Battlefield Hardline and receive your 1,000 GAME reward points
Fred Prego, Marketing Director at GAME said: "We are delighted to be teaming up with EA to bring Battlefield Hardline to life for our customers in a really unique way. We know that like us, our customers want to turn everything into a game so we're glad to bring this to the shopping experience. By using our Scan It! app, customers can scan the store for evidence, unlock Reward points and get their hands on lots of great Battlefield Hardline merchandise. This unique challenge will offers a great incentive for customers to get involved and is something you won't find anywhere else on the market."
Battlefield Hardline: Live event (#BFHardlineLive) is taking place at a secret Central London location for eight days from Wednesday 18th March 2015 until Wednesday 25th March 2015. It will give players the chance to lead their crew in a high adrenaline, high stakes experience that could see them win £10,000. To launch Battlefield Hardline: Live a promotional trailer has been released: http://youtu.be/wNajbMfnNsk
Those that win a place to take part in Battlefield Hardline: Live through GAME's Evidence Sweep will lead their crew in to a murky world where deceit and destruction are all in a day's work. Can crews get in, get the goods, then get out without being caught?
Battlefield Hardline: Live draws inspiration from three of Battlefield Hardline's new game modes - Heist, Blood Money and Rescue as well as the multiplayer maps Growhouse, The Block and Derailed.
Battlefield Hardline: Live will be a one-hour controlled yet immersive experience with the winning crew leader claiming a £10,000 bounty but then facing a dilemma - keep it all or share with their crew? For full details visit www.battlefield.com/hardline/live .
Battlefield Hardline will be available Friday 20th March 2015 in the United Kingdom on Origin™ for PC, PlayStation®4, PlayStation®3 computer entertainment system, Xbox One, the all-in-one games and entertainment system from Microsoft, and Xbox 360® videogame and entertainment system.
For full Terms and Conditions visit game.co.uk
Players can pre-order Battlefield Hardline now by visiting www.game.co.uk
To join the conversation on Battlefield Hardline, visit www.facebook.com/battlefield or follow us on Twitter® at www.twitter.com/battlefield . Press assets for Battlefield Hardline are available at ea.gamespress.com.
*While stocks last
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PLEASE NOTE: GAME is always capital letters
About GAME Digital PLC
GAME Digital PLC is the UK's leading videogames retailer. GAME is committed to delivering for the gaming communities of the UK online, in-store, on mobile and through its app. With a market-leading reward proposition, incredible exclusive content and great deals, GAME is the number one destination for all gaming needs. For more information, please visit www.game.co.uk or www.gamedigitalplc.com
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.
In fiscal year 2014, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news .
Battlefield Hardline, Battlefield, Frostbite, Origin, EA SPORTS, The Sims, Dragon Age and Plants vs. Zombies, are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission. PlayStation is a registered trademark of Sony Computer Entertainment, Inc. Facebook is a registered trademark of Facebook, Inc. Twitter is a registered trademark of Twitter, Inc.
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