EA SPORTS?, a division of Electronic Arts Inc. (NASDAQ: EA) and the
Fédération Internationale de Football Association (FIFA) have announced
an extension of their existing licensing agreement until December 31,
EA SPORTS and FIFA Extend Licensing Agreement Until 2022 (Photo: Business Wire)
Under the terms of the agreement, EA SPORTS maintains exclusive rights
to release FIFA-branded action and management videogames. In addition,
EA SPORTS also holds exclusive rights to release the official FIFA World
Cup? videogame, as well as retaining its status as a Presenting Partner
of the FIFA Interactive World Cup.
"EA SPORTS released the first FIFA-branded soccer game in 1993, and 20
years later our partnership with FIFA continues to be very strong," said
Andrew Wilson, Executive Vice President and Head of EA SPORTS. "Our
franchise has become the benchmark for quality and innovation in the
sports videogame genre, and we look forward to many more years of
connecting with consumers around the world with our games carrying the
prestigious FIFA name."
"Our relationship with EA SPORTS is of high importance to FIFA," said
Jérôme Valcke, FIFA Secretary General. "The FIFA videogames are a key
experiential component in our work to communicate the FIFA brand and its
values all over the world. This is highlighted by the 2.5 million
football fans that have competed in this year's FIFA Interactive World
Cup, which is just one example of the power of our partnership with EA."
The EA SPORTS FIFA franchise, the most critically acclaimed sports
videogame franchise in the world, continues to drive record consumer
engagement with over 65 million games played weekly.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 275 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims?, Madden NFL, FIFA Soccer, Need for Speed?, Battlefield? and
Mass Effect?. More information about EA is available at http://info.ea.com.
EA SPORTS, The Sims and Need for Speed are trademarks of Electronic Arts
Inc. Mass Effect is a trademark of EA International (Studio and
Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE
AB. Official FIFA licensed product. "© The FIFA name and OLP Logo are
copyright or trademark protected by FIFA. All rights reserved."
Manufactured under license by Electronic Arts Inc. John Madden, NFL and
FIFA are the property of their respective owners and used with
The Fédération Internationale de Football Association is the world
governing body of football, comprising 209 football associations grouped
into six confederations. Based in Zurich, Switzerland, FIFA's mission is
to develop the game of football at all levels, to touch the world
through competitions such as the FIFA World Cup? and to use the power
and popularity of football to build a better future for the
underprivileged. For the Game. For the World.
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Colin Macrae, +1 604-456-3685