World-renowned Gaming and Entertainment Phenomenon Partners with One
of the Most Popular Lifestyle Brands in the World
Find the look that fits your Sim's style and get ready for successful
living! The Maxis Label of Electronic Arts Inc. (NASDAQ: EA) and Diesel
today announced a collaboration between The Sims and the iconic
apparel and lifestyle design company that will give players clothing and
furniture from Diesel's 2012 Spring/Summer collection, which is
currently available in Diesel stores and online. In The Sims 3 Diesel
Stuff Pack*, players will have access to Diesel and their younger
lifestyle brand 55DSL's apparel for men and women as well as Diesel's
home furnishings so anyone can recreate the hottest looks and decorate
their Sims' homes with the distinctive furniture that makes Diesel one
of the most popular lifestyle brands in the world.
"We always look to create content in stuff packs for The Sims
that give our players cool items that play into their inherent
creativity and give them new tools to play with life," said Jennifer
Lane, Producer within The Sims Studio. "Diesel's brand of
rock-and-roll meets refined denim fashion style speaks to our fans' love
of clothing and home furnishings. What is particularly exciting is you
can see the latest fashions in the Diesel stores, wear them in real life
and bring them into the virtual world of The Sims to enrich your
Sims' lives and modernize their neighborhood."
Dress to impress! The Sims 3 Diesel Stuff Pack includes
over three dozen clothing items like dresses, jackets and the brand's
iconic denim collection that allows Sims to be who they want to be
whether they are cool, chic, modern or casual. Complete the look at home
and give the Sims a fabulous lifestyle with over a dozen objects
including coffee tables, a bed and a sofa from Diesel home collection.
Appealing to fans of Diesel and 55DSL clothing, many of the items found
in-game are also available as real life items in Diesel stores and diesel.com.
Launching later this summer, the pack will be available for purchase in
stores worldwide and will also be available for purchase online through Origin.com.
The Sims 3 Diesel Stuff Pack is rated "T" for Teen and currently
available for pre-order. Check out the official website at http://thesims.com/diesel.
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Press assets for The Sims 3 Diesel Stuff pack can be found at info.ea.com.
*Requires The Sims 3 for PC/Mac to play.
About The Sims
The Sims franchise, the groundbreaking game series that allows
players to create and live a virtual, simulated life on a variety of
gaming platforms, celebrated its 10-year anniversary in 2010 and has
sold more than 150 million units since its launch in February 2000. Now
translated into 20 different languages and available in 60 different
countries, The Sims series has quickly become a universal gaming
and cultural phenomenon. Since its June 2009 launch, The Sims 3
has sold more than 10 million copies worldwide across multiple platforms
and was the #1 best-selling PC title for 2009 in North America and
Europe. Fan intensity is evidenced through more than 350 million
downloads of player-created content including: The Sims
characters, houses, stories and more. The Sims 3 community site, www.thesims3.com,
welcomes more than five million unique visitors monthly, handles more
than 100 content downloads every minute and more than 5 million uploads
to date. In addition, The Sims has a broad range of social and
community channels reaching more than 30 million fans. For more
information about The Sims, visit www.thesims.com.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims, Madden NFL, FIFA Soccer, Need for Speed, Battlefield, and Mass
Effect. More information about EA is available at http://info.ea.com.
About Diesel and 55DSL
Diesel is a global lifestyle brand. From its headquarters in Breganze,
it directly manages 19 subsidiaries across Europe, Asia and the
Americas. It is now present in more than 80 countries with 5,000 points
of sale and more than 500 Diesel mono-brand stores. 55DSL is the
original Italian streetwear brand uniting subcultures around the world,
through a shared passion for creativity and fashion. Created in 1994 as
an experimental spin-off of the popular Diesel brand, 55DSL is now under
the brand umbrella of the Diesel Group, with a lively and provocative
identity, and a fresh young attitude.
The Sims, The Sims Social and Need for Speed are trademarks of
Electronic Arts Inc. Battlefield is a trademark of EA Digital Illusions
CE. Mass Effect is a trademark of EA International (Studio and
Publishing) Ltd. DIESEL is a registered trademark of Diesel S.p.A. John
Madden, NFL and FIFA are the property of their respective owners and
used with permission. "PlayStation" is a registered trademark of Sony
Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the
Microsoft group of companies and are used under license from Microsoft.
Wii, Nintendo DS and Nintendo 3DS are trademarks of Nintendo. iPhone and
iPod touch are trademarks of Apple Inc., registered in the U.S. and
other countries. All other trademarks are the property of their
Brooke Bauguess, 310-754-7312
International PR Office
+39 0424 477555