Lilly's Hero's Journey (TM) Art project demonstrates the power of art in bringing people together and truly sparking a movement. In this instance, it is a movement towards celebrating clinical trial participants while raising awareness of clinical research. Through a survey conducted by Greater Gift -a non-profit organization and one of our partners in the project-we had the opportunity to measure the influence of Hero's Journey (TM) Art on people's views of clinical research. Check out the infographic below to see what we learned. (Spoiler Alert: Experiencing the storytelling exhibited by personalized artwork from the clinical trial community made an impact on people's willingness to participate in research.)

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Eli Lilly and Company published this content on 10 January 2018 and is solely responsible for the information contained herein.
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